INTERNATIONELLA HANDELSHÖGSKOLAN HÖGSKOLAN I JÖNKÖPING Customer Loyalty Research - Can customer loyalty programs really build loyalty? Bachelor thesis within Business Administration Author: Kellgren Cecilia Moradi Ladan Romppanen Maiju Tutor: Jönköping Johansson Anette‚ Raviola Elena January 2007 JÖNKÖPING INTERNATIONAL BUSINESS SCHOOL Jönköping University Kundlojalitets forskning - Kan lojalitetsprogram verkligen skapa lojalitet? Kandidat uppsats inom Företagsekonomi Författare:
Premium Customer relationship management Marketing Customer service
Indigo Books & Music‚ Inc. ABSTRACT The purpose of this report is to make a recommendation on a long-term investment of Indigo Books & Music‚ Inc. by looking at its financial health from annual reports and recent news reports. The six ratios considered are current ratio‚ quick ratio‚ profit margin‚ operating ratio‚ debt-equity ratio‚ and debt-asset ratio. These ratios were compared over time‚ against its close competitors‚ which are Amazon.com Inc. and Wal-Mart Stores Inc.‚ and against
Premium Finance Financial ratio Investment
movement is that of the Indigo Children or as how they are often referred‚ the Children of Light. The concept of the Indigo child describes children who The New Age Movement perceives as an evolution of the humanity. The attributes of the Indigo Children are not universal‚ but differ quite substantially with the various versions‚ but most often they are believed to possess paranormal abilities‚ such as mind reading capability. On the other hand‚ others believe that an Indigo Child is just as normal
Premium
different models of planes and tried to offer costly services‚ Indigo stuck to single model planes with a reputation of being a no frills airline. Indigo has stuck to operating the world’s largest selling single-aisle aircraft‚ the Airbus A320. This has helped the airlines to not just survive the economic slump in the industry but infact to post profits year-on-year end. Capacity utilization of IndiGo airlines fleet The utilization rate of IndiGo is around 16hours a day which is infact one of the highest
Premium Airline Aircraft Capacity utilization
Introduction Indigo Books and Music Inc. (Indigo) is Canada’s largest book retailer and first cultural department store which operates in all ten provinces with the goal of inspiring their customers and the ones they care about with life-enriching products and experiences. The purpose of this report is to analyze the attainments of Indigo in the domain of promotional marketing‚ specifically pinpointing their competence in public relations. Furthermore‚ underlining how Indigo and several bookstores
Premium Book Public relations Marketing
cut certain programs. However‚ when these budget cuts come along‚ one of the first things that is cut is the music program to enable the school district to make room for "necessary" classes. But why cut the music program when it has been shown that music helps develop better social skills‚ leadership qualities‚ and improve academics? All over the country‚ school districts are facing tight budgets that are causing the districts to cut non-academic programs. These non-academic programs that are being
Free High school
AUDI pacific – CA New Owner Acquisition Program Current owners of a BMW‚ Lexus‚ or Mercedes-Benz may qualify for the following New Owner offers: Model | Incentive | 2013 A4 & S4 Sedan | $1‚000* | 2013 allroad | $1‚000* | 2013 A5 & S5 Coupe | $1‚000* | 2013 A5 & S5 Cabriolet | $1‚000* | 2013 A6 (excluding S6) | $1‚500* | 2013 A8 (excluding S8 and W12) | $3‚000* | For an owner or a member of an owner’s household where a MY2001 or newer BMW‚ Lexus‚ or Mercedes-Benz
Premium Audi Four-wheel drive
IndiGo Come September‚ budget carrier IndiGo will press ahead with its boldest move since... inception. India’s fastest-growing airline will launch its first international flight from Delhi to Dubai on September 1‚ followed by flights to Bangkok and Singapore from Delhi and Mumbai. In many ways‚ it will be a pivotal moment for the five-yearold carrier. IndiGo has built its success on a signature cocktail of clipped costs‚ a squeaky-clean reputation for punctuality and hassle-free services‚ rapid
Premium Low-cost carrier Airline
Developing an Effective Customer Loyalty Program Barry Berman oyalty programs are offered by both retailers and manufacturers to stimulate continued patronage among consumers through discounts‚ cash‚ free goods‚ or special services (such as free magazines on specialized topics of interest to loyalty program members). While retail cooperatives pioneered loyalty programs through giving members allowances based on their annual purchases‚ the more modern use of loyalty programs began with Raleigh cigarette
Premium Loyalty program Credit card
LAPPEENRANTA UNIVERSITY OF TECHNOLOGY SCHOOL OF BUSINESS | INTERNATIONAL MARKETING THE PURSUED BENEFITS OF CUSTOMER LOYALTY PROGRAMS Bachelor´s Thesis Ilona Reinekoski 0329191 December 15th 2009 TABLE OF CONTENTS 1 INTRODUCTION .................................................................................................................... 1 1.1. Objectives..................................................................................................................................
Premium Marketing Customer relationship management