11 million vehicles and exporting about 1.5 million every year. The dominant products of the industry are two wheelers with a market share of over 75% and passenger cars with a market share of about 16%. Commercial vehicles and three wheelers share about 9% of the market between them. About 91% of the vehicles sold are used by households and only about 9% for commercial purposes. The industry has attained a turnover of more than USD 35 billion and provides direct and indirect employment to over 13
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adapt its products and technology in line with changing market conditions d) offshore banking facilities located in the Gulf of Mexico Ans: c Section: Product and factor market imperfections Level: Easy 16.2 In the beginning stages of the exporting process‚ a major challenge is the a) Firm’s inexperienced staff b) Lack of knowledge concerning foreign custom’s regulations c) Fear of the unknown foreign business customs d) ability to realize the full sales potential of a product. Ans:
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19/10/2012 SESSION 1 THE GLOBALIZATION IMPERATIVE Today’s Agenda (Chapter 1) • 1. Why do we need to understand Global Marketing • 2. Globalization of Markets: Convergence and Divergence • 3. International trade vs International business • 4. Evolution of Global Marketing 1 19/10/2012 Overview • Increasingly global environment for today’s marketing manager • However‚ not a new phenomenon – The Silk Road – Trade Routes from Ancient Rome • The focus should be not the nature but
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economy – basic features * Single world market – producers to exchange rather than use. Price is determined on a global scale * 3 geographical tiers – core / semi-periphery / periphery * Temporal trends – growth then stagnation. Hegemony (indirect dominance of one country UK > USA > Japan > China?) * Integration or rejection – reaction of societies e.g. Islamic fundamentalism * States (political state‚ way its ruled) – states function to protect their interests‚ their companies
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Faculty of Economic Sciences‚ Communication and IT Chung Le Thi Thuy Muhammad Usman Khan A comparative study on distribution channels of textile and garment industry in Pakistan and Vietnam: The roles of Intermediaries Marketing Datum/Termin: 2010/05/20 Handledare: Lars Haglund Contents Abstract Purpose and Execution – The purpose of this paper is to describe the distribution channel of textile industry in two difference countries‚ Vietnam and Pakistan. Mainly
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will be the responsibility of external agents and which will be handled by the firm itself. While export channels may take many different forms‚ for the purpose of simplicity three major types may be identified: Indirect export: In this channel Carlsberg does not take direct care of exporting activities but instead they need to work in collaboration with a domestic based company‚ such as an export house or a trading company. The domestic company is going to perform the involvement of Carlsberg product
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TABLE OF CONTENT ACKNOWLEDGMENT 3 EXECUTIVE SUMMARY 4 LIST OF TABLES 5 LIST OF FIGURES 6 1.0 CHAPTER ONE: INTRODUCTION 7 1.1 BACKGROUND OF MALAYSIA 7 1.2 BACKGROUND OF THE COMPANY 9 1.3 PROBLEM STATEMENT 11 1.4 RESEARCH OBJECTIVES 11 1.5 SIGNIFICANCE OF THE STUDY 11 2.0 RESEARCH METHODOLOGY 12 2.1 DATA COLLECTION METHOD 12 3.0 CHAPTER THREE: LITERATURE REVIEW 13 4.0 CHAPTER FOUR: FINDINGS 15 4.1 INTERNAL ANALYSIS 15 4.1.1 STRENGTH 15 4.1.2 WEAKNESS 15
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theories. * At the end of the coursework(Reference) * Advice the company to internationalise to another country that they are not operating at this moment * Advice them an entry form such as foreign direct investment‚ exporting (direct‚ indirect) and licensing. * Advice them if possible a series of international expansion possibilities. One location following another such as. If they build a factory in Mexico‚ they can use this to export to Latin American countries as well
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quick to make‚ basically‚ a fun product that tastes great‚ comes cheap and can be made in 2 minutes. Pran has got a super distribution network therefore it will not be hard for Pran to supply its products right to the consumers. Pran prefers the indirect channel of distribution where there are two or more intermediaries‚ which has a strong relationship with the customers‚ so this will help Pran deliver a strong value for its instant soup. Initially pricing will be a vital factor as Bangladeshi markets
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Minor Project PROMISING LAND!!! Studying entry modes of foreign apparel brands in Indian Retail Industry Student Name Aarti Kumari Singh Anamika Sachan Sukanya Garg Sweety Department of Fashion Management Studies (FMS) National Institute of Fashion Technology (NIFT) September‚ 2012 Minor Project On PROMISING LAND!!! Studying entry modes of foreign apparel brands in Indian Retail Industry Submitted by Aarti Kumari Singh Anamika Sachan Sukanya Garg Sweety Under the supervision
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