BACHELOR OF BUSINESS ADMINISTRATION FINANCE HUMAN RESOURCE MANAGEMENT INTERNATIONAL BUSINESS MANAGEMENT fINAL Examination JANUARY 2014 Course : BM 3309 (International Business) Time: (2 hours) Lecturer : Mr. Rosli Musa Date : INSTRUCTIONS TO CANDIDATES: The examination paper consists of two sections: I. Section A: Short Essay Questions (50 Marks) Answer any TWO (2) questions in the Answer Booklet provided II. Section B: Case Scenario (50 Marks) Answer All
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critical determinant in the successful running of a foreign operation”. (European Journal of Science‚ 2011) Doole and Lowe (2008) argued that there are different types of entry mode relative to the level of investment: Non-equity mode: exporting (direct and indirect) such as direct marketing‚ franchising and licensing‚ which involves selling some regular production overseas and require little investment. As a result‚ the risk is relatively small. Equity modes require large investment and risk:
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established markets. Our paper is going to analyze the possibilities that a company has when entering a foreign market‚ decision that is very important and which involves market assessment and analysis. Key words: Uppsala Model‚ Birkinshaw Model‚ exporting‚ franchising‚ licensing‚ strategic alliances JEL classification code: F21‚ F23‚ M16. The decision to go international represents an important commitment to go into a new line of activity‚ this being the reason why it should be taken step by step:
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Anheuser Busch Inc International Case Analysis: Global Expansion Strategy Emily Purdie‚ Zeenat Rasheed‚ Holly Turner GM601 Marketing Management (Fall 2008) I. Executive Summary In 2005‚ Anheuser-Busch Inc. is at a position of strength. The company is the industry leader in the United States‚ with net sales of $14.9 billion in 2004. It is also ranked as the world’s largest brewer and its subsidiary
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International Marketing Mix Commentary Hui Lu N8035636 Word:1039 Executive Summary Jiaduobao is the most popular herbal tea brand in China and targeted to the customers who afraid of the internal inflammation. Australia ranked as the second easiest country to do business and it offered some strong future growth opportunities for the Chinese herbal tea since Australia has the long-standing business relationships with China and the healthy drink became more and more popular. Competition
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In the year 1958‚ the West Indies Federation‚ was started by the British Caribbean Federation Act of 1956 and the objective of starting this federation was to create a political unit that would become independent from Britain as a single state. This Federation consisted of ten (10) territories which were: Antigua and Barbuda‚ Dominica‚ Barbados‚ Montserrat‚ Jamaica‚ Grenada‚ Saint Lucia‚ Saint Kitts-Nevis-Anguilla‚ Saint Vincent and lastly Trinidad and Tobago. The total population of the West Indies
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Distinguish among the elements within the marketing macro-environment and micro-environment. Global Marketing 11. Describe why a firm might want to pursue international markets. 12. Describe options companies have for expanding overseas (indirect exporting‚ direct exporting‚ etc.) 13. Which potential pitfalls exist for companies selling into world markets? 14. Describe how the following terms relate to international trade: WTO‚ GATT‚ Dumping. Marketing Planning 15. List and describe 7 steps within
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1) Which activities should Vonkel undertake to effectively manage their inventory? Ans: Fixed location system and Tracking inventory system are useful methods for Vonkel to effectively manage their inventory. * Fixed Location Inventory System: As all products are in jewelry products they made with different sizes every item is different than other items. In fix inventory system every item has assigned their specific location .Over 80 percent of the company’s total inventory consist of finished
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MACROECONOMIC FACTORS INFLUENCING THE VIDEO GAME CONSOLE MARKET Demographic Factors: Age is the main demographic factor affecting the market for video game consoles although common misconceptions are that the market is mainly comprised of teenagers. Recent Studies shows that the largest market sector of video game console purchases are teenagers or young adults. ESA demographic data shows that America¶s average game player¶s age is 34 and the average age of game purchasers is 40 (see article x) Generational
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competitive assessment of Jermuk in the local market‚ followed by a macro-environmental study of Russia and the other potential markets. As the competitors’ analysis evidenced the potential of Jermuk‚ an implementation plan is proposed through an indirect export‚ franchising strategies and manufacture contracts The report first draws on company press releases and promotional videos to illustrate the company history; it also focuses on the main manufacturing process‚ export and franchises. Finally
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