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    Int Case Study Syllabus

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    Unit Title: International Business Case Study Unit Reference Number: J/601/2793 Guided Learning Hours: 210 Level: Level 6 Number of Credits: 25 Learning Outcome 1 The learner will: Understand the international business environment facing global operators. Assessment Criteria The learner can: 1.1 Identify and describe the key challenges facing global businesses and organisations. Indicative Content 1.1.1 The fundamental shift taking place in the world economy and the inexorable move from

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    Foreign Direct Investment

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    Today’s Learning Objectives • Get familiar with the institutional  environment of foreign investment in China • Analyze the Chinese government’s initiative  from “open door policy” to “going out policy” • Evaluate optional market entry strategies  in  China by foreign firms • Discuss major criteria for entry mode selection Foreign Direct Investment (FDI) in China China Overtakes US as Leading FDI Destination • In 2012‚ 44% of global FDI inflows USD 1.4 trilion were hosted by

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    mark-up their prices or improvements in financial performance by sacrificing investments in the materials used‚ on-time delivery or tweaking with the product mix. The other way‚ they will try to minimize costs either through reducing the direct and indirect costs relating to their divisions. There is a possibility that the marketing department may suffer from an overpriced product of candy bars‚ chews and other sweets since each division is a profit centre and tries to maximize their profit. As a

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    Marketing and Entry Mode

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    analysis process‚ Toyota developed in the European automobile market and after vigilant consideration about both internal and external factor‚ Toyota usually preferred to overcome a new automobile market with a relevant deep risk at entry mode‚ such as exporting‚ licensing and operational at the basic level. Then‚ with the increase of their experience in the automobile market as well as the growth of network‚ Toyota’s started to modify to a higher risk level entry mode‚ like joint venture

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    Yana Lipcheva‚ 10004645 Alessandra Carrera‚ 12063460 Class:3D Lecturer: mr. Meulens GMM-5‚ 2012 The Hague University of Applied Science International Business and Management Studies The Hague University of Applied Science International Business and Management Studies 11/15/2012 Contents Executive Summary 3 Introduction 4 Background 5 PESTEL Analysis 6 Political Factors 6 Economic factors 6 Social Factors 7 Technological factors 7 Environmental factors 8

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    Executive Summary This report discusses all of the relevant aspects relating to the entry of Dorrien Estate wines into the Chinese market. In the course of due diligence‚ this report outlines all relevant information required for entry to a foreign market. The uncontrollable factors such as the Chinese economy‚ political climate‚ technological‚ socio-cultural and legal factors are first extrapolated showing that China is the second largest economy in the world and plays an influential role in the

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    Unit 15 International Marketing Management Structure 15.1 Introduction 15.2. Nature of International marketing concept 15.3. International marketing concept. 15.4. International market entry strategies. 15.5. Approaches to international marketing 15.6. International product policy 15.7. International promotions policy 15.8. International branding 15.9. Country of origin effects 15.10. International pricing 15.11. Summary Terminal questions Answers to SAQs and TQs 15.1. Introduction

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    Sample Test

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    responses come on the ________ closing attempts. |   | a. | 2nd or 3rd | b. | 8th or 9th | c. | 1st or 2nd | d. | 4th  or  5th | e. | 6th or 7th | |   4. | Which one of the following sources would be best if you were considering exporting to an international country and needed foreign country and market information? |   | a. | Canadian Trade Index | b. | Canadian Foreign Investment Guide | c. | Fraser’s Canadian Trade Directory | d. | Department of Industry‚ Trade‚ and Technology

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    Economic Impacts of Tourism

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    Approach The travel and tourism sector creates more jobs per million of investment than any other sector of the economy and is capable of providing employment to a wide spectrum of job seekers from the unskilled to the specialized‚ even in the remote parts of a country. The author in the following report has a brief introduction of tourism and a little bit of the industry. The report also contains what the industry’s growth is and how the visualizes itself in 2020. The Butler’s Life Cycle model

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    Impact of International Trade and European Union on the British Companies Table of Contents 1. Introduction 1 2. Findings 2 2.1. Benefits of International Trade 2 2.1.1. Adoption of technologies 2 2.1.2. Access to raw materials 2 2.1.3. Lesser dependency on one market 2 2.2. Relation of British Companies to the World Economy 2 2.3. The impact of European Union policies on British manufacturing organizations 2 2.4. Policies Impacting Decisions for Export within the EU

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