Identification of Issues: Top management at Inditex‚ Zara’s parent company‚ must make the decision whether or not to upgrade the current IT system that they utilize‚ specifically their Point of Sales (POS) terminals in which they utilize in all their stores. Currently‚ the system that they use is based on a DOS operating system. In comparison to current technologies‚ DOS based applications are considered to be antiquated‚ although still in use by some organizations. Zara’s terminal vendor has assured
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[Case Study – ZAra] | Marketing Management – First Assignment | Contents Case preparation 3 - Write a brief synopsis of the company background 3 Questions to answer: 4 - Explain the evolution of fashion market (product‚ environment‚ target…). 4 - Which are the most important differences between “Marketing orientation” and “Market Orientation”? What do you think is better nowadays? 4 - Why Inditex and Zara is a paradigmatic example of market orientation? 4 - What does
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Growth for Zara and Inditex CIRCA 2008 ARTEIXO‚ Spain¡ªZara stores have set the pace for retailers around the world in making and shipping trendy clothing. Now Pablo Isla‚ chief executive of parent company Inditex SA‚ says Zara needs to speed up. As rivals catch up‚ Mr. Isla is attempting one of the fastest global expansions the fashion world has ever seen‚ opening hundreds of new stores and entering new markets. To do that‚ as an economic downturn threatens sales‚ Inditex is changing
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Continue Growth for Zara and Inditex Jacki DiSanto Cleveland State University Inditex ensure “fast fashion” is truly fast is logistics. Inditex makes two-thirds of its goods in Spain and nearby countries such as Portugal‚ Morocco and Turkey. The higher labor costs are offset by the flexibility of having production close to its warehouses and distribution centers‚ which are all in Spain. This saves on transportation with faster delivery times. The CEO Pablo Isla also installed a system that monitors
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ϖ Company 11 – Zara‚ Inditex ϖ Zara‚ the world largest clothing retailer brand that is part of the Inditex multinational clothing company which was created by Amancio Ortega and Rosalia Mera in 1974. They are based in the northwest of Spain. Currently‚ Zara has a total of 2‚000 stores in major cities around 88 different countries. They are acclaimed as a fast fashion company in the industry with more than two hundred professional designers within the creative teams. Zara’s products are diversification
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INDITEX INTERNATIONALIZATION PROCESS Author: Rocío Sánchez Heres Supervisor: Jens Vestergaard Aarhus School of Business MSc. in Finance & International Business February / 2007 TABLE OF CONTENTS ABSTRACT…………………………………………………………………………..3 1. INTRODUCTION………………………………………………………………..4 1.1. BACKGROUND……………………………………………………………..6 1.1.1. Inditex brief history……….…………….…………………………...7 2. REASONS BEHIND INDITEX INTERNATIONALIZATION………………9 2.1. DEFINITION OF INTERNATIONALIZATION……………..……………
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make any difference. Likewise‚ in this paper a subject of being market orientation is being discussed. According to many experts and studies‚ there is no clear cut definition to Market Orientation. The reason is that the term is very broad and subjective due to its practices and sophisticated world of human. However‚ there are still basic criterions for such term. And such criterions are like being responsive to knowledge of the market‚ understanding of customers’ needs and wants‚ and more as discussed
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www.ccsenet.org/ijms International Journal of Marketing Studies Vol. 4‚ No. 3; June 2012 The Effect of Alternative Market Orientation Strategies on Firm Performance Eric T. Micheels (Corresponding author) Assisstant Professor‚ Department of Bioresource Policy‚ Business & Economics University of Saskatchewan‚ Canada E-mail: etm550@mail.usask.ca Hamish Gow Professor of Agribusiness‚ College of Business‚ Massey University‚ New Zealand E-mail: h.r.gow@massey.ac.nz Received: February 6‚ 2012 doi:10
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instructions for authors and subscription information: http://www.tandfonline.com/loi/rjmm20 From market orientation to brand orientation in the public sector a Johan Gromark & Frans Melin a b Lund University‚ Sweden b Lund University‚ Sweden Published online: 02 Sep 2013. To cite this article: Johan Gromark & Frans Melin (2013) From market orientation to brand orientation in the public sector‚ Journal of Marketing Management‚ 29:9-10‚ 1099-1123‚ DOI: 10.1080/0267257X.2013
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Heiens / Market Orientation Market Orientation: Toward an Integrated Framework Richard A. Heiens University of South Carolina Aiken Dr. Richard Heiens is Assistant Professor of Marketing at the University of South Carolina Aiken‚ School of Business Administration‚ 471 University Parkway‚ Aiken‚ SC 29801. (803) 641-3238. RichardH@Aiken.SC.edu EXECUTIVE SUMMARY "Market orientation‚" may actually encompass several different approaches to the strategic alignment of the organization with the external
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