MGMT 6620: Operations & SCM HBS Case Study Zara: IT for Fast Fashion 4/9/2013 1. What is the Zara “business model”? What weaknesses‚ if any‚ do you seen in this business model? The value propositions offered by Zara to its main customers who are young‚ fashion conscious city-dwellers is offering new styles within the time-frame of several weeks as well as providing assortment of choices for customers and the uniqueness of clothing styles fitting individual customer needs. To achieve
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explore what constitutes a country’s competitiveness in the global apparel market after losing its labor competitiveness and how a country effectively achieves it. Design/methodology/approach – This study employs two competitiveness models‚ Porter’s diamond model and a generalized double diamond model‚ as a theoretical framework. Along with two theoretical models‚ this study employs extensive literature reviews‚ examples of successful firms‚ and four interviews with field practitioners in the
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Question 1 -Market analysis of smoothies market ------------------------------------------------------------------------------------------------------- 1.1 Market size of smoothies market Based on Mintel’s research of UK volume and value sales of smoothies between 2003 and 2008 (referring to Appendix)‚ Figure 1 shows the growth trends of quantity and value sales of smoothies during 2003 and 2008 in UK. As can be seen in Figure 1‚ sales of smoothies have kept in growth since 2003. The growth rate
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Infor CRM (Customer Relationship Management) Create growth and loyalty through continuous customer dialogue. Leading customer-focused companies view every customer interaction as an opportunity to make a new offer‚ improve retention‚ increase revenue‚ build loyalty‚ or strengthen their brand. Infor CRM (Customer Relationship Management) helps companies optimize customer relationships by integrating marketing‚ sales‚ and service. By providing a full 360-degree view of customers‚ the system
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ZARA Income Statement Period Ending: 2012 31/12 2011 31/12 2010 31/12 2009 31/12 Total Revenue 82.98 78.19 89.69 76.7 Revenue 82.98 78.19 89.69 76.7 Other Revenue‚ Total - - - - Cost of Revenue‚ Total 60.29 56.72 59.02 52 Gross Profit 22.69 21.47 30.67 24.7 Total Operating Expenses 77.61 73.35 74.12 63.51 Selling/General/Admin. Expenses‚ Total 3.69 3.24 3.96 3.56 Research & Development - - - - Depreciation / Amortization 13.63 13.38 11.14 7
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Zara Case Quest 4/5/2011 Done By: Faisal Alsawaihan Zara case Quest What Business is Zara In? (Business model) Zara is one of the Inditex group‚ which they mainly in the apparel industry. It considers the most successful brand in this group and most of profit margin is coming from Zara stores that are widespread around the world (76countries) and their main products of apparel are for men‚ women‚ and kids. As we can see from the article (It for fast fashion) and Zara’s annual report in 2009‚ the
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from the financial point of view. H&M differs from Zara because it outsources all of the production‚ it is more price oriented and spends more money on advertising. But both companies are based in Europe‚ are fashion forward at lower price retailers‚ and have a strong international expansion strategy. Exhibit 6 indicates that the financial results of Inditex and H&M seem to be very comparable. However‚ a closer analysis reveals that Inditex has enjoyed a competitive advantage in operating metrics
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Introduction The essay is based on a case study which is related to the study of Zara. Within this essay it evaluates the production and logistics techniques utilised by Zara. The essay outlines the quick response (QR) and how it impacts the inventory levels and customer service. Hence the essay outlines systems used and how these help to utilise the competitive advantage within the clothing market. Zara uses a vast number of production and logistics techniques which help utilise the competitive
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EMPLOYEE ORIENTATION Employee orientation refers to the process of introducing new employees to their jobs‚ co-workers and work environment. Employee orientation can also be defined as the process of receiving and welcoming new employees when they first join the company. [Gary Dessler 1942]. During orientation‚ employees are made aware of the mission and vision of the organization‚ policies and programs of the organization. They are also given the necessary information required to perform their
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Jan. 29‚ 2013 Zara International Business Problem Productivity is the best word to describe the approach of merchants during the classical era. Merchants believed that being strong in productivity would bring higher profits. It sounded so simple and unbelievable from the very different and complex businesses today. However‚ businesses cannot forget the significance of productivity even centuries after it was first thought of. After reading the article about Zara International‚ I was very
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