Management Information Systems (Oct 18‚2014) Case 1: Zara‚ Netflix and Amazon Business Systems by Efstratiou Kostandinos 1. ZARA a. General. Zara is one of the greatest global fashion companies belonging to the Spanish retail group‚ Inditex SA. Its founder Amancio Ortega Gaona opened its first store in A Coruña (Spain) in 1975. During the 1980s Ortega started changing the design and distribution process to react to new trends quicker. In 1988 the company started its international expansion
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competition in the dust in terms of sales and profits‚ not to mention speed of inventory management and turnover. Wal-Mart‚ you might think? No! Tesco‚ possibly? No! The company is Zara‚ the flagship specialty chain of Spain based clothing conglomerate‚ Inditex. Forget football stars‚ the Costa del Sol and Real Madrid‚ they are nothing compared with Zara as Spain’s most successful international export. And it has other retailers reeling as Zara’s low-cost‚ fast fashion takes global markets by storm. This
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Abstract Zara has been operating in Europe since the year 1975. This paper includes a study of the strengths and weaknesses of Zara Company supply chain management system. It divides the supply chain process into three distinct phases. It shows how the company has managed to embrace technology to deliver its products to customers in real time. The paper also contains a comparison between Zara and its main global competitor in the market. The paper concludes by outlining some of the challenges the
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Zara is considered as one of the greatest global fashion companies. This belongs to the Inditex as one of the greatest groups of distribution in world. Its specific model of thebusiness is consumer –based and comprises the distribution‚ manufacture and selling of the products with the help of extensive system of group owned retailers. It has been examined that designers of Zara are continuously tracking the preferences of customer and placing the orders with the external and internal suppliers. The
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Background Zara Zara is a chain of stores Belonging to the Spanish fashion group INDITEX founded by Amancio Ortega Gaona. It is the company ’s flagship chain and is represented in Europe‚ America‚ Africa and Asia with 1412 stores in 69 countries‚ 500 of them in Spain. During 2007 it opened 560 stores across the group. . It has three logistics centers‚ located in the main Arteixo‚ province of La Coruna (Spain)‚ where he opened the first store in 1975 and two in Zaragoza and Madrid. In 1975 he
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development and provide possible strategic suggestions. Established in 1963‚ Inditex group is one of the largest fashion retailers‚ welcoming customers at its eight store formats -Zara‚ Pull & Bear‚ Massimo Dutti‚ Bershka‚ Stradivarius‚ Oysho‚ Zara Home and Uterqüe - boasting 5.618 stores in 84 markets across the world‚ and operating in textile design‚ manufacturing and distribution. Figure shows that the subordinate brand of Inditex group‚ Zara‚ contributed two thirds of the Group turnover (Annual Report
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Outlets 3‚691 Countries 68 Staffs 79‚517 Inditex 2006 8‚196 15% 1‚002 25% 3‚131 560 64 4 10‚240 10‚277 1 mil euro Innovator & Results Innovator Amancio Ortega Gaona Founder & President Global Sales Spain Europe America Sthers Inditex Pablo Isla CEO (2005~) • ZARA (www.zara.co.kr) Opened in A Coruna (1975) in Spain 1361 Outlets 200 designers 6‚264 sales (mil euro) Description of ZARA Sales per of Inditex 66.4% Global sales 72% Business Business
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strategy Processes design construction by taking the benefits of the computer aided technologies 4) Evaluation of the results Regular evaluation of designs to check which one is a hit and which one is not. 2. How might SWOT analysis be helpful to Inditex executives? To Zara store managers? SWOT analysis helps with understanding the strengths‚ weaknesses‚ opportunities and threats that surrounds the company. According to the Zara case the SWOT analysis have the ability to do the following: 1- The
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Pitt Street in Sydney and Bourke Street Mall in Melbourne Apart from Zara‚ Inditex also owns international labels Pull & Bear‚ Massimo Dutti‚ Bershka‚ Stradivarious‚ Oysho‚ Zara Home and Uterqüe. The formula for Zara is simple: latest catwalk trends reproduced‚ plus new stocks delivered to stores in fewer than 15 days‚ plus giggle-inducing prices‚ equates to global success. “Our decision to come to Australia now is based on two main reasons. Firstly‚ our operations are at that capability
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conducting a SWOT analysis and offering a solution path best suited on Zara’s strategic position in the clothing industry. 1. Brief Information about Inditex and Zara Inditex is a global specialty retailer that designs‚ manufactures‚ and sells apparel‚ footwear‚ and accessories for women‚ men and children through its chains around the world. Inditex owns Zara‚ Massimo Dutti‚ Pull & Bear‚ Bershka‚ Stradivarius‚ and Oysho. Over 80% of Inditex’s total employees are part of the retail sales force and
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