ZARA是西班牙Inditex集团旗下的一个子公司，它既是服装品牌，也是专营ZARA品牌服装的连锁零售品牌。1975年设立于西班牙的ZARA，在世界各地56个国家内，设立超过两千多家的服装连锁店。ZARA深受全球时尚青年的喜爱，设计师品牌的优异设计，价格却更为低廉，简单来说就是让平民拥抱High Fashion。 Zara‚ a Spanish-based chain owned by Inditex‚ is a clothing retailer who has taken a new approach in the industry. Zara stores are company-owned‚ except where local legislation forbids foreigner-owned businesses. It was first open in 1975‚ originally a lingerie store‚ then the product range expanded to incorporate women’s fashion‚ menswear
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14 - Vision‚ mission and objectives 15 - Swot analysis 16 - The strategic management process 17 - The critical success factors 18 References 20 INTRODUCTION PULL AND BEAR is a textile company was set up by the Inditex Group in 1991. Since its creation‚ its fashion concept has known how to adapt to the needs of young people‚ and is now a clear point of reference for casual‚ laid-back clothing. PULL AND BEAR would like to be something more than just a point of sale
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with 546 stores in 30 countries today from which 340 are outside Spain- and 2914‚3 millions of total sales in 2002‚ is undoubtedly the group’s locomotive (Inditex‚ 2003). In 2002 it represented 33% of the group’s total stores‚ accounted for 72% of the group’s total sales and contributed to the holding’s total profits for 540.4 millions (Inditex FY2002 Results Presentation‚ 2003). Moreover‚ Zara with 75-90 new stores within 2003 takes the lion’s share in group’s current year store openings (total
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employees‚ annual volume and its history. HISTORY Zara is owned by Inditex SA (Industria De Diseno Textil SA) headquartered in Arteixo La Coruña Spain with companies under the name of Zara are located in the areas listed below. Inditex sells on a global scale‚ with 4‚900 shops in about 75 countries under different names such as Zara‚ Oysho‚ Massimo Dutti‚ Pull and Bear‚ Bershka‚ Stradivarius‚ Zara Home‚ and Uterque. Inditex reported that for 2014 sales they made $22.76 billion with a one year
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THE REIGN OF SPAIN Zara is a high end fashion retailer by Inditex that has its roots in the Spanish fashion industry. The company mostly caters to European tastes but is widely popular due to its innovative collections‚ up to date trend setting outfits and affordable prices. Clothing and accessories retailer based in Arteixo‚ Galicia‚ and founded in 1975 by Amancio Ortega and Rosalía Mera. It is the flagship chain store of the Inditex group. * Objective: The main objective of Zara brand
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fashion houses and all moderately priced. Despite this very recent popularity‚ the novel business model of Zara has gone virtually unnoticed for over 30 years‚ allowing Zara’s parent company‚ Inditex‚ to grow from zero to almost $20B in revenues. Zara was founded in 1975 and its parent company‚ the Inditex group went public in 2001. Within the first 5 years of its founding‚ Amancio Ortega‚ the founder of Zara figured out the responsiveness and speed were key to dominance in apparel retail as opposed
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London School of Commerce BA (Hons) Business Studies Semester 2 Organizational Behavior Lecturer: David Mwuara Table of Content___________________________________________________________ Introduction……………………………………………………………………………………………..3 ZARA…………………………………………………………………………………………………………3 Strategy and Culture……………………………………………………………………………4-5 Conclusion…………………………………………………………………………5 References…………………………………………………………………………5 Introduction
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Five forces : New Entry (Low to Medium) * New entrants will have to deal with high and large fixed cost * incentive because of profitability of zara * newest fashion at an inexpensive price * Zara as part of the Spanish Inditex Group‚ can benefit from the micro-economic concept of the Economies of Scale. Hence it gains cost advantages as production (scale) increases * Zara is operating within the market of “fast fashion” hence size as well as economic efficiency matter. Inditex’s
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ROLL NO.: 16 Zara is a flagship brand of the Spanish retail group‚ Inditex group. Inditex is the world’s largest fashion group‚ which owns other fashion brands such as Pull & Bear‚ Massimo Dutti‚ Bershka‚ Stradivarius‚ Oysho‚ Zara Home‚ Lefties and Uterqüe. It was founded in 1975 by Amancio Ortega‚ when he decided to expand
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Zara is the flagship chain store of Inditex Group owned by Spanish tycoon Amancio Ortega. Zara is the most internationalized of Inditex’s chains. The group is headquartered in A Coruna‚ Spain‚ where the first Zara store opened in 1975. As of August 2009‚ there are more than 1‚500 Zara stores around the world. It is claimed that Zara needs just two weeks to develop a new product and get it to stores‚ compared with a six-month industry average‚ and launches around 10‚000 new designs each year. Zara
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