Recommendations 16 References 17 Appendix 18 Exhibit 1 18 Exhibit 2 19 Abstract This case essay provides a business analysis on Zara--the most profitable and well-known fast fashion brand under the world’s largest fashion distributor Inditex Group. The analysis will evaluate Zara by using Porter Models‚ looking at its Supply Chain Management and defining its current IT challenges. Then‚ the essay will discuss the costs and benefits of upgrading to the new OS systems. The essay will give
Premium Porter generic strategies Strategic management Fashion
References: IV. Competitors The three major competitors for Zara are Gap‚ H&M and Benetton (Inditex group Annual report‚ 2008) CNN Europe/Business. (2001) Zara‚ a Spanish success story‚ [Online]. Available from:http://edition.cnn.com/BUSINESS/programs/yourbusiness/stories2001/zara/ (Accessed:2 3 April‚ 2010) Columbia Business School Craig‚ A. Philadelphia
Premium Retailing
INTRODUCTION The poor‚ ship-building town of La Coruña in northern Spain seems an unlikely home to a techcharged innovator in the decidedly ungeeky fashion industry‚ but that’s where you’ll find “The Cube”‚ the gleaming‚ futuristic central command of the Inditex Corporation (Industrias de Diseno Textil)‚ parent of game-changing clothes giant‚ Zara. The blend of technology-enabled strategy that Zara has unleashed seems to break all of the rules in the fashion industry. The firm shuns advertising‚ rarely runs
Premium Fashion
to manufacturing‚ and link manufacturing to distribution. That is the idea we still live by” -- Jose Maria Castellano Rios‚ Inditex CEO. 1 Introduction to Zara Zara is an icon in the fashion world and largest international fashion designing and manufacturing company. Zara is the flagship chain store of Inditex Group owned by Spanish tycoon Amancio Ortega‚ Inditex is one of the world’s largest fashion retailers with eight brands and over 6‚460 stores throughout the world (Ref-1). Headquarter
Premium Decision making Vertical integration Supply chain management
Zara is the flagship chain store of the Inditex group (Industria de Diseno Textil)‚ encompassing many self-designed different fashion styles from daily clothing to formal suits‚ evening dresses and business wear. Their stores feature low-costs lookalike products of popular high-end clothing fashion. The Spanish corporation Inditex is the world`s largest fashion group‚ running over more than 5400 stores in 73 different countries all over the world. In 2010‚ Inditex achieved total revenue of 12‚ 5 billion
Premium Management Marketing Sociology
market is mostly women and fewer men. Zara designs more clothing for women. -It is focused on people of different age‚ including generation X and Y. Those who earn enough money and are able to buy clothes from Zara shops. - Positioning the company* -INDITEX currently runs 5154 stores segmented into eight branded chains: its flagship brand Zara5‚ Pull & Bear‚ Massimo Dutti‚ Bershka‚ Stradivarius‚ Oysho‚ Zara Home and Uterqüe. -Zara has positioned its brand to deliver the latest fashion‚ well made
Premium Marketing Brand
Final Project: Zara Logistics Introduction Zara is a Spanish-based retail chain owned by the group Inditex who has taken a new approach in the industry and has completely changed the fashion world. Zara specializes in inexpensive fashions for women and men between the ages of 16 and 35. Zara has created a competitive advantage: they own their in-house production and they have an impressive logistic strategy. By owning its in-house production‚ Zara is able to be flexible in the variety‚ amount
Premium
Part 1: Executive Summary This case focuses on the Spanish retail giant‚ Inditex and how its largest retail chain Zara has been so successful through its simple business model of speed‚ flexibility‚ and high fashion. As of 2002‚ Inditex had six separate chains: Zara‚ Massimo Dutti‚ Pull & Bear‚ Bershka‚ Stradivarius‚ and Oysho. Each chain operates independently and is responsible for its own strategy‚ product design‚ sourcing and manufacturing‚ distribution‚ retail. Zara is by far the largest
Premium Point of sale Operating system
5 Strategic Groups………………………………………………………...6 ZARA……………………………………………………………………………….7 Critical Success Factors…………………………………………………7 Strategic Issue: What should ZARA do next?......................................... 9 Strategic Options for ZARA and Inditex………………………………. 10 UNIQLO…………………………………………………………………………… 11 Critical Success Factors…………………………………………………11 Strategic Issue: Should UNIQLO compete with ZARA……………….. 12 Strategic Options for UNIQLO and Fast Retailing……………………..13 Conclusion…………………………………………………………………………
Premium Strategic management Marketing
Discussion 1 In what ways are elements of the classical management and behavioral management approaches evident at Zara International? Frederick W. Taylor is known for the four step Scientific Management approach which was part of classical management with its first step being a time study of the motion and tasks performed on jobs to maximize the efficiency. Evidence of this science was quite apparent with Zara International in regards to their lightning-quick trend turnarounds that tailor
Premium Management