∙Description of Zara ∙Achievement and core competence ∙Problem analysis ∙SWOT of Zara ∙Recommendation ●Description of Zara Zara was founded in La Coruna in 1975‚ which is one of the largest international fashion brands of Inditex. At 1985‚ the Inditex became the holding company atop Zara and other retail chains. The customer is at the heart of the Zara’s business model. Zara use the same beliefs that quick response to customers‚ use of computers‚ and disintegrated decision making were
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Nueno‚ J. L. (2006) “Zara: Fast Fashion” Harvard Business Review. Hooley‚ G.‚ Saunders‚ J.‚ & Piercy‚ N. (2004) Marketing Strategy and Competitive Positioning Grant‚ R Johnson‚ G.‚ Whittington‚ R.‚ & Kevan‚ S. (2011) Exploring Strategy. Inditex Press Dossier‚ (2011) Kenna‚ A Kotler‚ P.‚ Keller‚ K. L.‚ Brady‚ M. Goodman‚ M. and Hansen‚ T. (2009) Marketing Management. Porter‚ M.E.(1985) Competitive Advantage. Creating and sustaining Superior Performance.
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ZARA: Responsive‚ High-Speed‚ Affordable Fashion 1.What is Zara’s value proposition? How does it differ from its competitors? Zara’s value proposition is ‘low-cost but high fashion’ together with the opportunity of having a new piece of clothing considered as ‘unique’ -that won’t be in the shop for more than 2 or 3 weeks. On short‚ as well the title of this paper states: ‘Responsive‚ High speed‚ Affordable fashion’. Stores are managed as small business‚ vertical communication and supply chain
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Actions Highlights (2014) Welcome‚ available from http://sustainability.hm.com/content/dam/hm/about/documents/en/CSR/reports/Conscious%20Actions%20Highlights%202013_en.pdf‚ accessed 1 July 2014. Inditex (2014) Brands: ZARA‚ available from http://www.inditex.com/en/brands/zara‚ accessed 1 July 2014. Inditex (2014) Environmental Management‚ available from http://www.inditex.com/en/sustainability/environment‚ accessed 1 July 2014. Kong‚ C. S. (2012) H&M vs ZARA‚ The House news‚ 22 Nov‚ available
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FRONTPAGE China shit Executive Summary_________________________________________________ Table of Contents____________________________________________________ Executive summury Company analysis 1.1 Company Description 1.2 Key Financial Data 1.3 Ethical Position and Recent News 2.1 S.W.O.T Analysis 3.1 Peer Benchmarking 3.2 Porter’s Generic Strategies 4.1 Conclusion 4.2 Recommendation Appendix: Team Reflection References Additional
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fashion one mostly refers to luxury designer brands such as Chanel‚ Gucci‚ Prada‚ Louis Vuitton which produce a vast variety of fashionable items namely apparel‚ leather goods‚ cosmetics‚ perfumes and accessories. However‚ companies such as Zara (Inditex)‚ H&M or Diesel are also players in the fashion industry since they offer own designs and collections. For the purpose of this paper‚ the fashion industry shall contain players who design and market their own merchandise and shall focus on the clothing
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Fakultät für Betriebswirtschaft PS - Unternehmensführung Term – Paper „Zara - Case Study“ WS 2012 Seminararbeitgruppe: Severin Springer Hans Kahofer Raphael M`Barek Antoine Eber Table of content 1. Case Introduction.........................................................................................................................1 1.1 Mission‚ Vision
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How well does Zara perform compare to its competitors? In order to see how well Zara perform compare to its competitors‚ we need to analyze a few financial ratios: Gross Profit Margin‚ Net Profit Margin‚ Net Working Capital‚ Net Working Capital Turnover‚ Return on book value of Assets‚ Return on book value of Equity‚ Return on Fixed Assets and Total Debt Ratio. Gross Profit Margin is financial metric used to assess a firm’s financial health by revealing the proportion of money left over from
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Strategic Operation Management Assignment Zara fashion Zara is a clothing and accessories retailer selling stylish apparel at affordable prices‚ and it is also the most profitable brand of the Spanish clothing retail group Inditex SA. Ortega planned for this new Zara outlet‚ located near his factory in La Coruna in northern Spain‚ to sell this overstock merchandise himself. Since then‚ Zara has expanded into 500 stores in 68 countries as of January 2007 and has become a leader in customized
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Innovative Business Model Inditex‚ the company that owns Zara has an innovative business model that serves as the foundation of its strategic capability. The business model of Zara gives utmost importance to customer and continuous innovation. The organization considers the customer as the beginning and end of its business. However‚ Zara has pushed forward by giving the customer an active role from the start of the chain and turned it into the principal drive for its entire business model. The
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