VS. H&M vs. Zara Comparing Marketing Strategies By: Heather Lynn‚ Shannon Bennett‚ Harriet Joines Table of Contents Introduction Zara History Performance Financials Recent Expansions Threats and Opportunities Current Marketing Strategy H&M History Performance Financials Recent Expansions Threats and Opportunities Current Marketing Strategy Our Marketing Plan Marketing Objectives SWOT Analysis Marketing Mix Competitors Summary Works Cited 3 4 4 5 5 6 6 7 7 7 10 10 11 12 12 13 13 15 15 17 17
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that Inditex Group owns. Inditex Group is based in Spain‚ which is a global specialty retailer that designs‚ manufactures‚ and sells apparel‚ footwear‚ and accessories for women‚ men and children around the world. Zara’s history The founder of Zara‚ Amancio Ortega‚ opened the first Zara store in 1975 in a central street in La Caruña‚ Spain. It was first featured as low-priced look-alike products of popular‚ higher-end clothing fashions. The first store proved to be a success‚ hence Inditex Group
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chain-business model-strategy work? 4b. List the underlying data (items) requirement(s) for this key information (underlying inputs for these)? 5a. What type of IT (a la McAfee HBR article) is the focal point of this case? 5b. What benefits does Inditex/Zara get from this focal IT? 5c. In your opinion‚ what is most distinguishing about Zara’s approach to IT vs. the industry? Is this difference positive or negative? Why? 5d. Can other organizations employ this “approach”? Would it
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15-29 Introduction It can be found that the fashion retail of Zara is the flagship brand of Spanish group Inditex which is currently trading internationally. There are over 400 Zara stores around the world‚ with year on sales increasing at around 25% over the last years; it has become one of the world’s fastest growing retail. In this report there will be an
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Customer-Based Brand Equity (CBBE) (Keller‚ 2008) Salience Zara is a well-known and ranked number one clothing brand in Spain‚ and it is the brand chain store of the Inditex Group owned which ranked number three in the world (INDITEX Group‚ 2012). Zara used fast fashion model – limited and variety. Zara resist a trend within the worldwide industrial- product manufacturing in low-cost area. That prove its product has a certain quality. Related to fast fashion‚ Zara has asserted that it only
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Zara‚ established in 1975‚ is flagship of the Spanish retail group chain Inditex. In 2006‚ it surpassed the Swedish retailer Hennes & Mauritz with an impressive sale of $8.15 billion and become the world leading fashion retailer (Tiplady‚ 2006). Zara main merchandise is women s’ clothing and accessorizes. The retailer sets a mission to provide customer exclusive choice of fashion offering by its quick turnover of stock (Inditex‚ 2013). BCG matrix will be used to present Zara market share and growth
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FedEx Services Fast and reliable On-time deliveries Relatively low cost Information technology http://mediacenter.fedex.designcdt.com/node/358 DSME 2030 Page 2 Zara A chain of fashion stores owned by Inditex‚ Spain’s largest apparel manufacturer and retailer 2004‚ Inditex reported sales of 13 billion euros from more than 2‚200 outlets in 56 countries Take a design from drawing board to store shelf in just two weeks‚ compared with the industry average of more than 6 months Responsiveness
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Zara Case Quest 4/5/2011 Done By: Faisal Alsawaihan Zara case Quest What Business is Zara In? (Business model) Zara is one of the Inditex group‚ which they mainly in the apparel industry. It considers the most successful brand in this group and most of profit margin is coming from Zara stores that are widespread around the world (76countries) and their main products of apparel are for men‚ women‚ and kids. As we can see from the article (It for fast fashion) and Zara’s annual report in 2009‚ the
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The Macro environment : The macro environment of a firm is the external factors that concern directly the firm itself. In this environment‚ we can include the Social environment‚ the Legal environment‚ the Economical environment‚ the Political environment and the Technological environment. -The Social environment: With the huge numbers of store (one more is opening in Sydney‚ Australia)‚ Zara has settled in many countries. Therefore‚ the firm must respect the culture of each kind of customers
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quality apparels of the best designs under the name of an inexpensive clothing label through extensive retail channels. H&M‚ ranked 23 in the Best Global Brands 2012 (Interbrand‚ 2012)‚ is the second largest apparel retailer in the world‚ just behind Inditex Group which owns one of the successful brands Zara. H&M is also able to meet the rapidly changing demand prevalent in fashion retailing by designing the most fashionable products to meet consumers’ needs. Management Problems H&M‚ which is positioned
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