III. Market Audit and Competitive Market Analysis Guideline I. Introduction The marketing audit is a fundamental part of the marketing planning process. It is conducted not only at the beginning of the process‚ but also at a series of points during the implementation of the plan. The marketing audit considers both internal and external influences on marketing planning‚ as well as a review of the plan itself. II. The product Collection Topshop is all about refusing to be pigeonholed
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elements from Mintzerg Structure. o Prosegur security service at University (outsourced) o CEO assistant at Google o Production Manager at Google o Cafeteria service at University o Legal Advisory from Repsol o Inditex Accountant o Financial analyst of Iberdrola CEO 3. FIXING WHAT’S BROKEN: HP’S STRUCTURAL CHALLENGE Best known for its printers‚ cameras‚ calculators and computers HP has had its share of organizing challenges over the years. Carly
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on advertising and marketing‚ compared to other competitors that spend 3-4 % of their revenues on similar expenditures. Zara stores are the main marketing channels and they play a significant role in their success. According to the founder of Inditex‚ Ortega the advertising is just a pointless distraction. The marketing functions that zara stores ( marketing channels ) perform are location‚ store layout‚
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Zara’s – Customer Service Level Any successfully marketing strategy will place the customer in the center of a circle surrounded by the four P’s (product‚ place‚ promotion and price) understanding that the customer is not part of the marketing mix‚ but rather the target of all marketing efforts. Zara’s product is a physical good; therefore place requires logistics decisions in addition to the design and manufacture of the product itself. Zara’s home base is Spain. It is there (for the most
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Fast Zara‚ Fast Fashion Introduction Everyone‚ no matter youngsters or middle-aged mothers‚ love to buy clothes and keep updated on latest fashion trend. In the past‚ people could only consume western styles clothing if they are rich enough to go shopping by travelling in European countries or able to afford expensive air mail to send the consumed western clothes back from overseas. However‚ it took a period of time and the fashionable clothing may become “old” at the time received. As the information
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Ethical Issues in the Fashion Industry Introduction This essay reflects on the lecture titled Creative Economy by Martin Bouette. I found this lecture relevant to my final project. My topic is the changing trends in the apparel industry. How Corporate Social Responsibility affects the supply chain‚ going local from global‚ vertical from horizontal. The lecture is relevant in many aspects‚ for example the knowledge society’s changes and ethical issues and responsibility within the apparel industry
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competitive product prices and advertising Zara has developed a super integrated supply chain paralleled by few (1). This supply chain allows it to rapidly respond to market demand and have extensive control over its design and production process (1). Inditex‚ the clothing company that owns Zara is extremely vertically integrated. It is comprised of over 100 design‚ manufacturing‚ and distribution companies (3). Contrary to the common practice of ousting unnecessary labor‚ it handles most of its own manufacturing
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ZARA: Fast Fashion Zara’s performance in the EU. Zara is the largest and most internationalized of Inditex (Industria de Diseno Textil) chain based on Spain. Zara had built up their business in the Spanish market by 1990‚ and started to expand their business into global market. At the same time‚ according to the case‚ they started to make major investments in manufacturing logistics and IT‚ including establishment of a just-in-time manufacturing system‚ a 130‚000-square-meter warehouse close
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Product Classification Zara is classified as the shopping goods in the category of consumer products. Zara is an international clothing brand which is a part of the Inditex Group. Zara’s products mainly focus at the clothing and their products are bought for the final use. So‚ it is classified in the category of the consumer products. Zara is classified as the shopping goods because of their brand. Their brand had made the price of their product higher than other competitors seems like Padini
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customer accommodation. How ZARA evolved a global supply chain using procurement and supplier development to improve business performance‚ drive growth and gain competitive advantage. About ZARA Zara is a Spanish fashion retailer and is the largest Inditex division- accounting for more than 75% of its sales. * In 1975‚ it opened its first store in La Coruna * During 1980’s‚ it opened it opened its stores in all the major Spanish cities. * In 1988‚ first overseas Zara store opened in Portugal
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