"Inditex" Essays and Research Papers

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    1. Carlos Slim (Mexico) - $74 billion‚ telecommunications Slim‚ 71‚ first showed a business talent as a 10-year-old selling drinks and snacks to his family. After studying engineering‚ he founded a real estate company and worked as a trader on the Mexican stock exchange. Cigar-smoking Slim is known for a "Midas touch" in acquiring struggling firms and turning them into cash cows. His enormous wealth contrasts starkly with his frugal lifestyle. He has lived in the same house for about 40 years and

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    Marketing Case Study Analysis: Design & Development of Integrated Communication Plan for Zara Zara Marketing Case Study Analysis Overview: Introduction  Zara‚ the world’s biggest retail chain store of Inditex Group was founded by Amancio Ortega in Spain in the year 1975. The most profitable brand of Inditex is headquartered in La Coruna in Spain. The group has global presence in all the continents Asia‚ Europe‚ Australia‚ America and Africa. The business model of Zara is completely based upon the short

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    Zara and H&M

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    H&M & Z A R A Date: 24/10 2008 Table of contents Introduction p. 3 Zara Company presentation p. 3 Generic strategies p. 3 & 4 Growth strategies p. 4 & 5 Pest analysis p. 5 & 6 Value chain p. 6 & 7 SWOT analysis p. 7 & 8 Price / quality Grid p. 8 H&M Company presentation p. 9 Generic strategies p. 9 Growth strategies p. 10 PEST analysis p. 10 & 11 Value chain p. 11 & 12 SWOT analysis p. 12 Zara

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    Zara

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    its stores with breathtaking speed. A designer dress photographed on a model during fashion week won’t arrive in department stores for months‚ but it can easily appear in a Zara store within three weeks. As the first retail chain established by Inditex‚ Zara has become the largest and most expansive. It had three product lines (men‚ women‚ and children)‚ each with its own creative team of designers‚ sourcing specialists‚ and product development personnel. The creative team relied on feedback

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    The purpose of this essay is to discuss different supply chain management approaches taken by H&M‚ Benetton and Zara. It is first necessary to explain what a supply chain management means. Supply chain management involves planning‚ design‚ maintenance and control of the flow of materials and information along the chain in order to efficiently satisfy customer’s requirements (Schroeder‚ 2000). Such an approach‚ of looking at the entire supply network helps organisations identify their competitive

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    Hennes & Mauritz AB

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    Furthermore‚ slow growth resulting from the 2008 recession has decreased the level of demand in the apparel industry intensifying competition. The rapid change in the industry also leads to firms constantly H&M’s main competitors are: Zara‚ owned by Inditex Corp.; PVH Corp. including Calvin Klein‚ renewing their product to appeal to fickle customer bases. Potential of New Entrants The threat of new entrants is high. Entering the apparel industry does not require a huge capital investments and many

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    Zara Case Study

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    ZARA Case Introduction This paper will define Zara’s key strengths and competencies in reference of its business model. Role of information system is also evaluated within its business operations‚ strategies and processes. In the end‚ consideration of upgrading the information system of Zara will be addressed. Strengths and Core Competencies of Zara With an increase of competition‚ companies started the assessment of core products‚ technologies and markets‚ which were

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    Zara Corporate Strategy

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    basic components: concept‚ capabilities‚ and value drivers. Zara’s fundamental concept is to maintain design‚ production‚ and distribution processes that will enable Zara to respond quickly to shifts in consumer demands. José María Castellano‚ CEO of Inditex stated that "the fashion world is in constant flux and is driven not by supply but by customer demand. We need to give consumers what they want‚ and if I go to South America or Asia to make clothes‚ I simply can ’t move fast enough." This highlights

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    Research Proposal

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    I read some news and found that a great number of Foreign Brands had already entered the Chinese market and all succeeded more or less. From BBC News‚ Sweden’s H&M opened 32 outlets last year and now has 78 stores in China. Zara‚ owned by Spain’s Inditex‚ had 92 stores in 30 cities at the end of 2011.Gap aims to have 45 stores by the end of the year‚ while Japanese chain Uniqlo plans to

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    the shelf before making way for new merchandise‚ and stores are replenished twice a week. With annual growth of around 20 percent in both sales and number of stores‚ Zara was finding that strategy increasingly difficult to execute. Part of the Inditex group of fashion distributors‚ it currently has more than 1‚100 stores in 68 countries. With so much volume flowing through the supply chain‚ the company could no longer rely on guesswork by store managers as to how much product it needed to replenish

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