Coursework Header Sheet 209896-18 Course OPER1027: Operations Mngt: Proc/Value Ch Course School/Level BU/UG Coursework Case Study 1 Assessment Weight 25.00% Tutor J Whiteley Submission Deadline 25/11/2013 Coursework is receipted on the understanding that it is the student’s own work and that it has not‚ in whole or part‚ been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in accordance with the University’s
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Name _________________________________________ Last 4 digits of your A# _______________ 1. Use the abridged article about McDonald’s on p. 7 to answer the following questions: a. Explain the cost issues that McDonald’s is facing. (4 points) b. Explain the demand issues that McDonald’s is facing. (4 points) c. Explain the roles played by the price elasticity of demand and the income elasticity of demand in the menu decisions McDonald’s
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Minor Project Proposal On The Study of Agile Supply Chain in Apparel Sector Submitted by Mehta Vitika Murari Under the supervision of Ms. Jagriti Mishra Submitted to Department of Fashion Management Studies (FMS) National Institute of Fashion Technology (NIFT) (Ministry of Textiles‚ Govt. of India) GH-0 Road‚ Behind Infocity Gandhinagar 382007. Gujarat http://www.nift.ac.in September‚ 2014 DECLARATION I hereby declare that the Report of the Market Research entitled “Marketing Strategy Of
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Solutions – Chapter 5 Chapter 5 Financial Analysis Question 1. Which of the following types of firms do you expect to have particularly high or low asset turnover? Explain why. Supermarket—High asset turnover. Supermarkets tend to be high volume businesses. Many of the food products in supermarkets are perishable‚ and freshness is often used to differentiate products‚ forcing a certain amount of inventories turnover. The typical consumer buys groceries on a regular basis‚ guaranteeing grocery
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Executive Su Zara is a Spanish clothing and accessories retailer based in Arteixo‚ Galicia‚ and founded in 1975 by Amancio Ortega and Rosalía Mera. Zara is a chain of stores Belonging to the Spanish fashion group INDITEX founded by Amancio Ortega Gaona. It is the company’s flagship chain and is represented in Europe‚ America‚ Africa and Asia with 1412 stores in 69 countries‚ 324 of them in Spain with the headquarters in La Coru;a. During 2007 it opened 560 stores across the group. Zara is committed
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expanding continuously. Especially after 1982‚ it expanded with a high speed. It has over 2‚300 stores in 43 countries and as of 2011 employed around 94‚000 people. It is ranked the second largest global clothing retailer‚ just behind Spain-based Inditex (parent company of ZARA)‚ and leads over third largest global clothing retailer‚ United States based GAP Inc. The design team in the company’s Sweden office controls the steps of production from merchandise planning to establishing specifications
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Toxic Threads: The Big Fashion Stitch-Up Toxic ThreadS How big brands are making consumers unwitting accomplices in the toxic water cycle Section X Xxxx Contents executive Summary Section 1: introduction Section 2: Methodology and results Section 3: Fast fashion: more fashion‚ more toxics Section 4: conclusions and recommendations Appendix 1 Appendix 2 Appendix 3 Endnotes 31 39 42 46 48 52 3 9 13 acknowledgements: We would like to thank the following people who contributed to the
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CHAPTER Marketing Channels Delivering 12 Customer Value PRE VIEWING We now arrive at the third marketing mix tool—distribution. Firms rarely work alone in creating value for customers and building profitable customer relationships. Instead‚ most THE CONCEPTS are only a single link in a larger supply chain and marketing channel. As such‚ an individual firm’s success depends not only on how well it performs but also on how well its entire marketing channel competes with competitors’ channels
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Content Page Questions Question 1. Using Michael Porter’s five forces model‚ evaluate the importance of Barriers to Entry to the fast-fashion industry. Support your arguments with evidence from the case study. (20%) Question 2. Conduct a value chain analysis to assess H&M’s capabilities and derive its core competencies. (35%) Question 3. Based on these competencies identify the generic competitive strategy which H&M is pursuing. (10%) Question 4. It is suggested in the case study
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H&M Hennes & Mauritz AB Case Synopsis Group A: Jasmina Chen 301101070 Yeana Jin 301114551 Clement Kour 301118992 Mengyue (Maggie) Li 301125512 Yimeng (Lisa) Liu 301137092 1 History Hennes & Mauritz AB (H&M) is a multinational company based in Sweden. It went public on the Stockholm Stock Exchange in 1974. Founded by Erling Persson in 1947‚ it was initially called Hennes‚ the Swedish word for “hers”‚ and sold only women ’s clothing. In 1968‚ the company was renamed to Hennes & Mauritz
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