Marketing Campaign Noelle Androuin Fashion Industry Profile The Apparel Industry consists of companies that design and sell clothing‚ footwear and accessories. Product categories include everything from basics‚ such as underwear‚ to luxury items‚ for example‚ cashmere sweaters and alligator-skin handbags. Traditionally‚ Apparel companies are wholesalers‚ selling large quantities of goods to retailers‚ which markup items and sell them to consumers for a profit. However‚ it’s become more difficult
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Executive Summary As the online shopping gives more convenient shopping experience to online shoppers‚ there is no argument that it is slowly replacing the physical stores. But with the easiness of access to products and the ability to compare goods or services online without going to the physical shopping stores of these companies‚ companies face tight competition and need to handle the online shopping with care such as choosing the right platform‚ determining the shopping behavior of a group of
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Ortiz‚ today the wife of Spain his Crown Prince Felipe. When they communicated in public that they are going to married‚ she was casually dressed. Even though a scandal‚ a lot of Spanish women wore almost the same clothes only a few weeks later (“Inditex and fast fashion”‚ 2005). Today many people all over the world try to look as good as celebrities do‚ but they don’t want to spend the same amount of money or they cannot afford it. That leads them to the mass market of clothing such as
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ZARA in Indian and Chinese market Zara is a very renowned brand for its latest designs and is among the top 100 best global brands in 2010 and its unusual strategy of zero advertising and instead invests the revenue in opening new stores across the world. The middle-aged mother buys clothes at Zara chain because they are cheap‚ while her daughter aged in the mid 20’s buys Zara clothing because it is fashionable. Clearly Zara is riding two of the winning retail trends firstly‚ being in fashion and
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3.1 HISTORY and BACKGROUND ZARA is the flagship chain store for the Spanish Inditex Group owned by Amancio Ortega‚ who also brands such as Massimo Dutti and Bershka. It was first open in 1975 in La Coruna‚ Galicia‚ Spain. Originally a lingerie store‚ then the product range expanded to incorporate women’s fashion‚ menswear and children’s clothes (5). The international adventure began in 1988‚ opened its first foreign store in Oporto‚ Portugal. The market growth remained mysterious and it kept growing
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It is a flagship retail store of Inditex Group‚ a holding company that owns other fashion brands such as Massimo Dutti‚ Bershka‚ Pull and Bear‚ Stradivarius‚ Kiddy’s Class‚ and Oysho. The company still lives by the simple idea of Amacio Ortega to link customer demand to manufacturing and link manufacturing to distribution‚ which ultimately able to respond very quickly to the demands of targeted customers‚ who are young and fashion-conscious city dwellers. Inditex operates 1‚558 stores in 44 countries
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COMPANY INFORMATION Pull&Bear belongs to the Inditex Group from Zara‚ Massimo Dutti‚ Bershka‚ etc) and originated in Garcia‚ Spanish in 1991. The chain store was born as a result of a market segmentation strategy initiated by the Inditex Group. This was the moment when people were demanding a basic fashion style influenced by international trends‚ fashion that could also quickly adapt to their needs‚ with three fundamental premises: fashion‚ price and quality. The underlying idea of Pull&Bear
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account such as the augmentation of costs and the apparition of new competitors. That being said‚ a ready-to-wear chain distinguishes itself through its original strategy and its lightning growth: Zara. This apparel retailer belongs to the group Inditex‚ which also owns for example brands such as Massimo Dutti and Bershka. The company’s headquarters are in Corunna (Spain)‚ and was founded in 1975 by Amancio Ortega. The concept of Zara’s stores is to propose a wide range of clothes as well as underwear
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clothing and accessories shop and imitated the latest fashion trends and sold them at a lower cost. It became Zara International after entering Portugal in 1988 and then the United States and France in the 1990s. The distributor for this brand is Inditex and is considered the most successful retail chain in the world. Zara has a business strategy that is very different from the retailers nowadays. If a customer orders a product Zara’s distribution centers can have the items in the store within 24
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CNN.com - Zara‚ a Spanish success story - June 15 2001 http://edition.cnn.com/BUSINESS/programs/yourbus... MAINPAGE EUROPE WORLD WEATHER BUSINESS markets market data technology tech markets currencies biz international SCI-TECH ENTERTAINMENT IN-DEPTH NEWS BRIEF SPORT Zara‚ a Spanish success * story June 15‚ 2001 Posted: 4:37 AM EDT (0837 GMT) Your Business Your World Success without sweatshops • Zara does things differently LONDON‚ England (CNN) -- In an era when clothing retailers
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