THE REIGN OF SPAIN Zara is a high end fashion retailer by Inditex that has its roots in the Spanish fashion industry. The company mostly caters to European tastes but is widely popular due to its innovative collections‚ up to date trend setting outfits and affordable prices. Clothing and accessories retailer based in Arteixo‚ Galicia‚ and founded in 1975 by Amancio Ortega and Rosalía Mera. It is the flagship chain store of the Inditex group. * Objective: The main objective of Zara brand
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fashion houses and all moderately priced. Despite this very recent popularity‚ the novel business model of Zara has gone virtually unnoticed for over 30 years‚ allowing Zara’s parent company‚ Inditex‚ to grow from zero to almost $20B in revenues. Zara was founded in 1975 and its parent company‚ the Inditex group went public in 2001. Within the first 5 years of its founding‚ Amancio Ortega‚ the founder of Zara figured out the responsiveness and speed were key to dominance in apparel retail as opposed
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London School of Commerce BA (Hons) Business Studies Semester 2 Organizational Behavior Lecturer: David Mwuara Table of Content___________________________________________________________ Introduction……………………………………………………………………………………………..3 ZARA…………………………………………………………………………………………………………3 Strategy and Culture……………………………………………………………………………4-5 Conclusion…………………………………………………………………………5 References…………………………………………………………………………5 Introduction
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Five forces : New Entry (Low to Medium) * New entrants will have to deal with high and large fixed cost * incentive because of profitability of zara * newest fashion at an inexpensive price * Zara as part of the Spanish Inditex Group‚ can benefit from the micro-economic concept of the Economies of Scale. Hence it gains cost advantages as production (scale) increases * Zara is operating within the market of “fast fashion” hence size as well as economic efficiency matter. Inditex’s
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ROLL NO.: 16 Zara is a flagship brand of the Spanish retail group‚ Inditex group. Inditex is the world’s largest fashion group‚ which owns other fashion brands such as Pull & Bear‚ Massimo Dutti‚ Bershka‚ Stradivarius‚ Oysho‚ Zara Home‚ Lefties and Uterqüe. It was founded in 1975 by Amancio Ortega‚ when he decided to expand
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Zara is the flagship chain store of Inditex Group owned by Spanish tycoon Amancio Ortega. Zara is the most internationalized of Inditex’s chains. The group is headquartered in A Coruna‚ Spain‚ where the first Zara store opened in 1975. As of August 2009‚ there are more than 1‚500 Zara stores around the world. It is claimed that Zara needs just two weeks to develop a new product and get it to stores‚ compared with a six-month industry average‚ and launches around 10‚000 new designs each year. Zara
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experiencia propia. Esquema general 1. 2. 3. 4. Visión general de Zara Análisis del macroentorno Análisis del microentorno Análisis de la empresa 1. 2. Marketing Estratégico Marketing Operativo 1. Visión general Formato principal del Grupo Inditex Nacida en 1975 en La Coruña‚ creada por A. Ortega Actividad: moda y complementos. Sector: producción y distribución textil. Tamaño: más de 1000 tiendas en 68 países. Instalaciones principales Arteixo (A Coruña) Arteixo y Zaragoza Otros centros
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COMPANY DETAILS GLOBALLY A Spanish brand of clothing founded by the visionary Amancio Ortega Gaona and Rosalia Mera in Artexio‚ Galicia. ZARA was founded in the year 1975. Is one of major selling brand of the biggest fashion retailer "INDITEX". Amancio Ortega Gaona and Rosalia Mera in Artexio‚ Galicia. - Taken from Wikipedia. Zara has resisted the industry-wide trend towards fast fashion production to low-cost countries. Perhaps its most unusual strategy was policy of zero advertising;
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INDITEX 2012 2011 ROI 24‚18% 23‚01% PMR 19‚55% 18‚29% ATOR 1‚24 1‚26 ROE 36‚91% 34‚32% ROD 0‚32% 1‚06% In this report we are comparing two of the biggest clothing companies H&M and INDITEX by using profitability ratios for making a financial statement analysis. We will state opinions in regard to the previously analyzed figures and comment on them. The overall profitability (ROI) is 23‚01% in 2011 and 24‚18% in 2012. So the ROI is showing an increase
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