INDIVIDUAL ASSIGNMENT (10%) Please choose one topic out of the following three: 1. When looking at factors influencing consumer behaviour‚ the CMO of a multinational company said “Failure to adjust to cultural differences can result in ineffective marketing or embarrassing mistakes”. Do you agree or disagree with this statement and why? Illustrate you answer with examples. 2. Choose a fast moving consumer goods (FMCG) company in Vietnam. Analyse the marketing environment of that company
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INDIVIDUAL WRITTEN CASE ANALYSIS You have been assigned to a strategic planning committee where your charge is to analyze the search industry and Google’s competitive position. Your report should include a 3 to 5 page executive summary of recommendations necessary to allow Google to strengthen its lead in the search industry and to make a success of its smartphone business‚ cloud computing‚ entry into emerging markets‚ and other recent ventures. Your recommendations should be specific and supported
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For my first academic SMART target‚ I decided to ingest more knowledge of professional special effects make-up artists‚ and by doing so‚ my work can be more influenced by these artists and I will develop a better understanding of the industry. To attain my target‚ I conducted research into 5 artists in the time frame of one week. The research that I will be attaining will mostly focus on what products they use for certain looks and characters. This will help me develop an understanding of how SFX
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“media audience” is people who consume the media‚ in the past‚ they are readers who reading newspapers or magazines‚ and listeners who listening to the radio. Nowadays‚ media audience can be viewers who watching television program of users who surfing on the internet. And there are two views of “media audience”‚ on the one hand‚ some discourses note that audience is passive‚ which means media dominant audience reactions and feelings. On the other hand‚ more researchers believe that the audience is active
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The options are by mergers‚ acquisition of other businesses and partnership opportunities. My main reaction to this case study in XYZ Corporation is shocking . Because of rising subdivisions and housing programs today. XYZ Corporation can make an analysis and make strategic plans to come up with solutions or alternative options for the current problems. XYZ company earn for the last three decades. The problems right now in XYZ company are a.)Stagnation b.)The hiring of new batch of employees c.)Decline
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Knowing Your Audience Paper and Communication Xxxxxxx‚ Bxxxxxx BCOM/275 May ++‚ 2xxx Professor Knowing Your Audience Paper and Communication On August 5‚ 2010 a San Jose Mine near Copiapo‚ Chili caved in causing 33 miners of the Minera San Esteban Primera Company to fall into a chamber about 2‚300-feet or 300-meters below the surface (Juan Weik‚ 2010‚ para. 5). The 33 members consist of 32 Chileans‚ and one Bolivian (Yang‚ 2010). When this tragic accident happened all that was known
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Audience Awareness Knowing your audience—whether readers or listeners—will help you determine what information to include in a document or presentation‚ as well as how to convey it most effectively. You should consider your audience when choosing your tone‚ content‚ and language—or else your message may seem unfocused or inappropriate. In the classroom‚ your audience is often your professor. However‚ some assignments are designed so that you are addressing a secondary audience such as an expert
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Environmental Scan Paper Kenneth Anderson MGT / 498 November 10‚ 2014 Rodney Greene Abstract In business‚ it is important to gauge internal business with external business. This process will provide an advantage for shaping the future of business. For that reason‚ the procedure of creating strategies will help by conducting environmental scans. Environmental Scan Designing and building on core values is a required strategy when an organization wants to keep a competitive edge over the competition
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Individual assignment Case study: - Maple Leaf Shoes Ltd. Question #1 – what is your evaluation of lance’s approach to the project? Answer:- Tim lance‚ a graduate of the university of Manitoba and now the chief executive and owner of productivity systems‚ a management consulting operation located in Saskatoon‚ was hired to look into the present and future role of maple leaf’s human resources department and suggest appropriate action plans to improve its contribution to the organization help the
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AN ANALYSIS OF IMC AUDIENCE CONTACT TOOLS By GL Morgan Topic: An Analysis of IMC Audience Contact Tools Marketing Communications Name of the tutor Institution Date (2130 words ) Tables of Contents I. Executive Summary…………………………………….……………………….1 II. Introduction…………………………………….………………………………..2 III. IMC Audience Contact Tool……………………….……………………………3 A. Broadcast media…………………………….……………………………3 B. Print Media………………………………….……………………………4 C. Public Relations And Publicity………………….……………………….4
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