of Retailing 80 (2004) 159–169 The influence of online product recommendations on consumers’ online choices Sylvain Senecal a‚∗ ‚ Jacques Nantel a‚1 a HEC Montreal‚ University of Montreal‚ 3000 Chemin de la Cote-Sainte-Catherine‚ Montreal‚ Que.‚ Canada H3T 2A7 Abstract This study investigates consumers’ usage of online recommendation sources and their influence on online product choices. A 3 (websites) × 4 (recommendation sources) × 2 (products) online experiment was conducted with 487 subjects
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PERCEPTION TOWARDS ONLINE SHOPPING: AN EMPIRICAL STUDY OF INDIAN CONSUMERS Zia Ul Haq Assistant Professor‚ Central University of Kashmir‚ Jammu & Kashmir Email: zia@cukashmir.ac.in ABSTRACT Consumers are playing an important role in online shopping. The increasing use of Internet by the younger generation in India provides an emerging prospect for online retailers. If online retailers know the factors affecting Indian consumers’ buying behaviour‚ and the associations between these factors
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Social Class Influence on the Individual “Poor as a church mouse” vs. “born with a silver spoon in your mouth” are contrasting themes in this book of hardships and life trials. In Great Expectations by Charles Dickens‚ the main character Pip interacts with characters of various social groups. These groups directly or indirectly‚ help Pip understand his own opportunities and purpose in life. From these interactions‚ it becomes clear that social class influences how people interact and view one another
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Individual Analysis Paper Albert Sherman September 30‚ 2011 MGMT 320-52 Robert J. Niemi‚ Ph. D 1. What is the brief history of the company and its line of business is it involved in? Background/History: The field of Social Services happens to be one of the many areas in the State of Minnesota that provide serves to people with Developmental Disabilities and also mental health/behavioral. It can be further complicated by the overwhelming number of service options‚ multiple home
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Academic Year 2013/2014 MGMT4160-42121 Selected topics in Management Group project Title: The influence of Individual Visit Scheme in Hong Kong and Macau Background The Individual Visit Scheme (IVS) began on 28 July 2003. This scheme allows Mainland resident visit Hong Kong or Macau on an individual basis. Before the scheme‚ China resident must travel to Hong Kong or Macau with a business visa or group tours. In general‚ as long as people is in the scope of cities
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A SUMMER TRAINING PROJECT REPORT ON “A Study on Consumer Behavior Towards Online Shopping” SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE AWARD OF DEGREE OF MASTER IN BUSINESS ADMINISTRATION 2013-15 UNDER THE GUIDANCE OF: Ms. SURBHI MALHOTRA ASSISTANT PROFESSOR‚ RDIAS SUBMITTED BY: TARUN GIANCHANDANI ROLL NO. 02680303913_BATCH NO. 2013-15 RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES An ISO 9001:2008 Certified Institute NAAC Accredited Grade A (Approved by AICTE‚ HRD Ministry‚ Govt. of India)
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Culture on the Ethical reasoning of an Individual Abstract The purpose of this paper is to identify‚ relate and assess the impact of culture on the ethical reasoning of an individual. This report reviews current literature on this topic and identifies the various factors involved in the same. Established theories on ethics and moral development are reviewed and a culture-based model of ethical decision making is derived. Prepositions concerning the influence of various cultural dimensions on ethical
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whom an individual identifies to the point where the group dictates a standard of behavior. Reference groups exert tremendous influence on consumers’ hospitality and tourism purchase decisions. Every individual is influenced directly and indirectly. Marketing research has identified three types of reference groups: comparative‚ status‚ and normative. First‚ individual consumers use reference groups to compare their own feelings and thoughts with those of others. For example‚ an individual may have
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1‚ 2005 The Influence of Eco-Labelling on Consumer Behaviour – Results of a Discrete Choice Analysis Katharina Sammer and Rolf Wüstenhagen* Institute for Economy and the Environment (IWOe-HSG)‚ University of St. Gallen‚ Switzerland Abstract Eco-labelling is an important tool to overcome market failure due to information asymmetries for environmental products. While previous research has discussed the importance of labelling‚ this paper provides empirical data on the influence of eco-labels on
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RESEARCH REPORT TOPIC: TO ASSESS THE INFLUENCE OF WOMEN ON THE BUYING BEHAVIOUR OF MEN. YEAR: 2011 TOPIC: INFLUENCE OF WOMEN ON THE BUYING BEHAVIOUR OF MEN. ACKNOWLEDGEMENT “ A MAN ATTAINS PERFECTION WHEN HIS WORK IS WORSHIP OF GOD.” We would like to give our hearty thanks to our research head Mrs. Nivi Srivastava for constant support and guidance. Without her support it was a task next to impossible. She has been a constant motivator for the whole team. The final report is a result
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