marketers‚ feel that the image of a particular channel in which they sell product does not matter- all that matters is that the right customers shop there and the product is displayed in the right way. Others maintain that channel images- such as retail store- can be critical and must be consistent with the image of the product. Take a position and justify: Whether channel images do not really affect the brand images of the products they sell versus channel images must be consistent with the brand image
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Product management • Product (or service) management includes a wide range of management activities‚ ranging from – the time that there’s a new idea for a product – to eventually providing ongoing support to customers who have purchased the new product. Product strategy Product management and its role in company management Lecture 1 • Every organization conducts product management‚ whether it’s done intentionally or unintentionally. Product related decision proces as content of scientific
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“I am not a product of my circumstances. I am a product of my decisions.” Stephen R. Covey. In The Scarlet Letter there are many examples of people that caused events to happen because of the choices they made. Throughout The Scarlet Letter‚ Nathaniel Hawthorne repeatedly shares examples that show how choices affect the circumstances that follow. Choices that lead to circumstances are shown through Hester’s decision to commit adultery‚ Roger Chillingworth’s decision to come find her‚ as well as Arthur
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Chapter Sixteen; Strategic Launch Planning The firm should think of product commercialization in two sets of decisions: 1. Strategic Launch Decisions a. Strategic platform decisions (overall tones and directions) b. Strategic action decisions (define to whom we are going to sell and how) 2. Tactical Launch Decisions a. Marketing mix decisions such as communication‚ promotion‚ distribution‚ pricing‚ etc. b. Strategic givens (already established; difficult or costly to change
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Individual Assignment for Dell Case Question 1: Define the management decision problem facing Dell as it seeks to maintain and build on its leadership position in the personal computers market Answer 1: Management decision problem is about action-oriented issue of what the decision maker needs to do. In different environment and different problems‚ Dell continued to implement different strategies to main and build its leadership position in the computer market. (a) Saturation of PC
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Levels of product Core product The core product is not the tangible physical product. We can’t touch it. That’s because the core product is the benefit of the product that makes it valuable to us. So with the car example‚ the benefit is convenience the ease at which we can go where we like‚ when we want to. Another core benefit is speed since we can travel around relatively quickly. Actual product The actual product is the tangible‚ physical product. We can get some use out of it. Again with the
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Morality‚ Maclagan brings to the reader’s attention the “logical relationship between individual values and decision making and action in organizations.” Although seemingly straightforward‚ it is important to recognize the dynamics that values contribute to the workplace. Basically‚ Maclagan is stating that “values are inescapable” and essential drivers for decision making at work. These values are “associated with decision making and conduct in general.” When looking at how values influence an individual’s
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marketing”. Discuss The success of a product is always determined by how well it’s marketed. In that case marketing has an important role in every product that we produce. But when ethics is associated with marketing‚ it can’t go on one direction. It is like oil and water which does not mix together. What is marketing? Marketing is a societal process by which individuals and group obtain what they need and through creating‚ offering‚ and exchanging products and value with others (Kotler‚2002).
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organisms in the natural environment. It includes the study of individuals‚ populations‚ communities‚ and ecosystems. (Goliath.2002).The ecology has reached enormous importance in the last years because of man’s interest in the environment in which he lives and to find ways to protect the environment in order to make it sustainable. The word ecopreneur is a portmanteau of “ecological” and “entrepreneur.” An ecopreneur is an individual who is focused on ecologically-friendly issues and causes
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these clothes due to comfort and quality. f. Brushed teeth and put on makeup. Purchased items due to loyalty and quality. g. Drove to school. Purchased SUV due to brand loyalty and style. 2. If a producer creates a really revolutionary new product and consumers can learn about it and purchase it at a website‚ is any additional marketing effort really necessary? Explain your thinking. I believe additional marketing is necessary. Most consumers do have web access‚ but there are consumers
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