Prepared by Mai Aye Aye Aung A Sample Marketing Plan Crafting a marketing plan is hard but satisfying work. When completed‚ a marketing plan serves as a roadmap that details the context and scope of marketing activities including‚ but not limited to‚ a mission statement‚ goals and objectives‚ a situation analysis‚ growth opportunities‚ target market(s) and marketing (mix) program‚ a budget‚ and an implementation schedule. As a written document‚ the plan conveys in words the analysis‚ ideas‚ and
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| UNIVERSITI TUNKU ABDUL RAHMAN (UTAR)FACULTY OF BUSINESS AND FINANCE (FBF) /FACULTY OF ACCOUNTANCY AND MANAGEMENT (FAM) | Unit Plan 1. | Unit Code &Unit Title: | UBTM1013 / UKTM1013 Principles of Marketing | 2. | Course of Study: | Bachelor of Marketing (Hons)Bachelor of Economics (Hons) Financial EconomicsBachelor of Business Administration (Hons)Bachelor of Business Administration (Hons) Banking and Finance Bachelor of Commerce (Hons) Accounting Bachelor of International
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Business plans and marketing plans are quite imperative for the success of a business. These plans outline the mission‚ vision and the financial projections of a business. The business plans assist the owner to comprehend about his or her business in a professional manner. Further‚ usage of the marketing plan and business plan helps to save both time and money as the owner can wisely plan for his resources (Ferrell & Hartline‚ 2011). Through the plans‚ funds can be raised through a well designed
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Alethea Marketing Plan Contents Executive Summary 3 Situation Analysis 4 Market Characteristics 4 Trends and Drivers 4 Legal‚ Political and Economic factors 4 Alethea School 5 Objectives 5 Target Market 5 SWOT Analysis 6 Strengths 6 Weaknesses 6 Opportunities 6 Threats 7 Market Definition and Segmentation 7 Competitive forces 9 Goals‚ Outcomes‚ and Performance Measures 9 Goal One: High Quality Learning Opportunities 9 Goal Two: Excellence in Student
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MARKETING PLAN FOR CLOROX DISINFECTING WIPES PREPRARED FOR: Professor Schermerhorn TEAM 8: MATT BARRAN‚ JEFF BELL‚ MICHELLE BELNA‚ HEATHER BERRINGER‚ MATT BEY MAY 7‚ 2004 TABLE OF CONTENTS EXECUTIVE SUMMARY 3 SITUATIONAL ANALYSIS 4 Industry Forces 4 Company Information 5 Environmental Factors 6 Collaborators 7 Competitors 7 Conclusion 8 CUSTOMER SEGMENTATION 9 Involvement Needed 9 Customer Desires 9 Functional Benefits 9 Psychological Benefits 10 Buying
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market and products line 9 3.2. Two appropriated target markets 9 a. Segmented market 1: Target for Adult Athletes 9 b. Segmented market 2: Target for Children 11 IV. Marketing Plan _ Marketing Mix Strategies 14 4.1 Marketing Objective 14 4.2 Product 14 4.3. Price 16 4.4. Place 17 4.5. Promotion 18 4.6. Budgeted plan 23 V. Recommendation 25 VI. Referencing 25 Ellen Gandy (2012); “A new and improved Speedo swimsuit? Not for me‚ thanks”; London 2012‚ Olympic dairies; posted at 27th February
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I. EXECUTIVE SUMMARY McDonald’s delivered strong performance and returns to shareholders in 2007. We have continued to build on our success as a trusted global consumer brand and grow our business by creating outstanding restaurant experiences for our customers. We have designed our executive compensation program to attract and retain excellent management and to motivate our executives and reward them for superior performance. We believe that our compensation program has played an important role
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MARKETING PRINCIPLES (MKTG 3010) MARKETING PLAN PROJECT Dear students‚ Set up a team of 4 to 5 students. Select a company producing Shariah-compliant products in an industry of your choice. Develop a new product/product line for the company and prepare the MARKETING PLAN. You may find various marketing plan sample‚ one of which you can refer to the textbook (Lamb‚ Hair & McDaniel)‚ Appendix A*. Generally a marketing plan should cover these elements: I. Company Background II. Business Mission III
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-- FREE VERSION -- [Your Company Logo] (if applicable) [Your Company Name] MARKETING PLAN [Month]‚ [Year] [Your Name] [Your Title] [Your Company Name] [Your Address 1] [Your Address 2] [City‚ State Zip] Tel: [ ] Fax: [ ] Email: [ ] CONFIDENTIAL Table of Contents (Right click and Choose “Update Field” when you are done to automatically update the page numbers) 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. Executive Summary ...........................................
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General Statistics Office 2010‚ “Average urban population by province”‚ viewed 23 November 2012‚ http://www.gso.gov.vn/default_en.aspx?tabid=467&idmid=3&ItemID=12936 Kotler‚ P‚ Armstrong‚ G‚ Ang‚ S‚ Leong‚ S & Tan‚ C 2009‚ ‘Principles of Marketing: A global perspective’‚ 12th edn‚ Prentice Hall‚ Pearson Education‚ South Asia. ProGuide 2011‚ “Nha hang thuc an nhanh Lotteria”‚ 25 November‚ viewed 23 November 2012‚ <http://www.proguide.vn/cua-hang/27-nha-hang-thuc-an-nhanh-lotteria.aspx>
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