Facts * As a result of a bitter divorce‚ Arlene had no means of support. * Forced to lead a living for herself‚ she established a business (and LLC) that integrated equestrian activities with a home and barn design activity. * Arlene competed in horse shows and then contacted directly with potential clients at the shows. She didn’t use advertising media. She used her knowledge of the idiosyncrasies of her client’s horses to design home and barn for clients. * Arlene’s overall business
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Marketing Ethics – The OSL Group Introduction It is generally defined that marketing ethics is an area applying to deal with the moral principles behind the operation of marketing. (维基百科)The application of marketing ethics is beneficial for the whole society‚ in the both short-term and long-term. Being unethical in marketing process will not only harm the reputation of the corporate but will also damage the overall interests of the community (Fan‚ 2005). Background The OSL Group is a worldwide
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Table of Contents Abstract 1 Introduction 2 Marriott International‚ Inc. 3 Mission 3 Revenue Generation 4 Type of processing 4 High contact Low contact service 5 Retaining loyal passengers and customers 5 Complaint handling 6 Pricing strategy 7 Competitive Advantage 8 Molecular Model 8 Conclusion 9 Abstract The purpose of this research is to look at Marriott International as a whole in the hotel industry from the perspective of corporate strategic marketing. In this research‚ I discussed
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Hieu Nguyen – FIN 5309 Section 1 Assignment 1 2.3 Table 2.2 X=0 X=1 Total Y=0 0.15 0.07 0.22 Y=1 0.15 0.63 0.78 Total 0.30 0.70 1.00 With W = 3+6X and V = 20-7Y‚ we have: (W|X=0)=3 (W|X=1)=9 Total (V|Y=0)=20 0.15 0.07 0.22 (V|Y=1)=13 0.15 0.63 0.78 Total 0.30 0.70 1.00 a. E(W) = 3 x 0.3 + 9 x 0.7 = 7.2 E(V) = 20 x 0.22 + 13 x 0.78 = 14.54 b. = (3 – 7.2)2 x 0.3 + (9 - 7.2)2 x 0.7 = 7.56 = (20 – 14.54)2 x 0.22 + (13 – 14.54)2 x 0.78 = 8.4084 c. cov
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Q.1a) The following graph is EOQ model with planned shortages. Let the parameters from the basic EOQ model. d = constant demand rate K = setup cost for placing one order Q = order quantity h = inventory holding cost per unit of product per unit of time p = shortage cost per unit of product per unit of time S = inventory level just after an order of size Q arrives So‚ Q– S = Shortage in inventory just before an order of Q units is added Production or ordering cost per
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Problems Q.1 Consider a five-year coupon bond with a face value of $1000 paying an annual coupon of 15%. (i) If the current market yield is 8%‚ what is the bond’s price? (ii) If the current market yield increases by 1% what is the bond’s new price? (iii) Using your answers to part (i) and (ii) ‚ what is percentage change in the bond’s price as a result of 1% increase in interest rates. Q.2 Consider the following FI balance sheet: M. Match Ltd Assets | Liabilities | 2 –year Treasury bond
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1. The simplest and least expensive way to conduct international business is through: a. foreign licensees. b. the World Wide Web. c. joint ventures. d. trade intermediaries. 2. In a ________‚ two or more AMERICAN small businesses form an alliance for the purpose of exporting their goods abroad. The companies get antitrust immunity and share responsibility for the business equally. a. foreign joint venture b. trade intermediary c. export ventures d. export management company
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Q1. Based on the data in case Exhibit I‚ what inferences can be drawn from the survey responses regarding the herbal shampoo category? As per Exhibit 1 the following inferences can be drawn from the survey regarding herbal shampoo category: * The respondents felt that herbal shampoos need to be used in large quantity for lather and that the protein content is important for making hair strong‚ shiny and soft. * Respondents chose their shampoo based on their hair type and texture. * They feel that
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1. Haar Inc. is a merchandising company. Last month the company’s cost of goods sold was $61‚000. The company’s beginning merchandise inventory was $11‚000 and its ending merchandise inventory was $21‚000. What was the total amount of the company’s merchandise purchases for the month? A. $61‚000 B. $51‚000 C. $71‚000 D. $93‚000 Purchases = Cost of goods sold + Ending merchandise inventory - Beginning merchandise inventory = $61‚000 + $21‚000 - $11‚000 = $71‚000 2. Gabruk Inc. is a merchandising
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1. Which of the following is a financial asset? An experienced and hardworking sales force. A trademark A bank loan agreement [correct] Undeveloped land 2. Capital structure refers to the mix of a firm’s long-term debt financing and equity financing. Suppose that a firm has $4 billion debt. The market values the firm’s 100 million (equity) shares at $60 per share. Earnings per share is $5. Dividend per share is $1.What is the fraction of equity in the firm’s capital structure? 40% 60% [correct]
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