Creating Shared Value Michael E. Porter‚ Mark R. Kramer; Harvard Business Review Summary The article “Creating Shared Value“‚ written by Michael E. Porter and Mark R. Kramer and published in the “Harvard Business Review“ in January 2011 deals with the idea of innovating the purpose of a corporation and their relationship to the government and social environment in order to identify unknown customer needs and expand the total pool of economic and social value. In the introduction the authors
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Additional Needs of individuals Challenging stereotypes and understanding what exactly an ‘additional need’ is. What exactly does the term ‘additional need’ mean? The term ‘additional need’ or ‘disability’ refers to an individual who either/or has a physical‚ cognitive or a sensory impairment. An individual with any form of disability may need or have specific needs in certain settings and environments i.e. School‚ home or work. There are many causes as to why a person may have an additional
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Starbucks: the keys to creating value Starbucks is probably one of the biggest names in the coffee business and they have a clear mission. Their mission is to inspire and nurture the human spirit: one person‚ one cup and one neighborhood at a time (Starbucks‚ 2011). Therefore the enterprise value of Starbucks is divided in two main parts. They want to offer the best quality coffee and they want to create a unique customer experience. The value of quality is offered by serving great Starbucks coffee
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reflection of what the future holds. In the past‚ the need for faster and easier means of transportation made the Wright brothers to develop the aircraft. Question like “how‚ why” and so on as made great scientists and philosopher to make researchers and thus discoveries that answers the “how and why” questions that we ask every day. Therefore‚ it is our needs and the questions that we ask today that we determine the discovery and development that we make tomorrow to satisfy our wants. Since the future
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article is to discuss what separates high-growth companies from the rest of their industry. Based on the article‚ the main difference between companies with high growth and other companies is in how they view the five dimensions of strategy. As indicated in the table of the article‚ value innovators view strategy in an entirely differ way than companies using the conventional strategic logic. Value innovation is defined as "the simultaneous pursuit of radically superior value for buyers and lower
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Individual communication is one-on-one interaction with another. Individual communication allows for continuous feedback based on each person’s input. The communication that takes place between two individuals is very specific to each other’s responses. Since the flow of communication is continuous‚ individuals have a better understanding of each others thoughts and opinions and can respond directly back to each other. In contrast‚ group communication is contact between more than two people in
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1. I have mixed feelings about group work. If I were in a familiar environment with people I know and understand their culture and language‚ I’ll be more relaxed and will enjoy the group activity. But in a new environment‚ I feel a little tense as I’m not sure if I fully understand the group members or vice versa (if they can easily understand me). When I was taking accounting classes‚ we needed to do group work in order to finish the final project; I encountered a different culture and understanding
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Why this product? What were other options and why didnt she go for any other product Backpack from Fasttrack. Worth Rs. 1350. Second time buy. Other options were Samsonite ( a store right next to fasttrack store )‚ Hidesign and the usual Reebok Adidas and Nike. Q2. How often she uses the product? Is she satisfied with the product? Regular use. Satisfied with the product. Had bought another backpack from Fasttrack last time and the esperience was satisfactory. So didn’t try any other brand
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for appropriate rewards for what they have done. A problem exists when they feel that their efforts are not properly rewarded by the company. This leads to depression of employees and it is bad news for the company because this problem will be likely to contribute negatively to the company’s performance. The main purpose of having reward system is to motivate and satisfy employees in undertaking jobs. The reward system can be applied both in team level and individual level. Some companies prefer
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MARKETING IS ALL ABOUT CREATING VALUE. USING BOTH CRITICAL ANALYSIS AND PRACTICAL EXAMPLES‚ EXAMINE THE EXTENT TO WHICH CREATING VALUE TO CUSTOMERS AND TO THE FIRM ARE AN INTRINSIC PART OF MARKETING TODAY. Different people have defined marketing differently. On the face of it‚ it may be thought of as the process by which an organisation reaches out to the consumers with the products or services that it has to offer in order to make profits. If we dwell deeper‚ it ’s worth mentioning that marketing
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