Marketing: Creating and Capturing Customer Value By: Faisal Sultan Ali JAIBP Associate Chartered Banker MBA (Executive) IBA‚ Karachi M.Com‚ University of Karachi Outline • What is Marketing • Understanding the Marketplace and Customer Needs • Designing a Customer-Driven Marketing Strategy • Preparing an Integrated Marketing Plan and Program • Building Customer relationships • Capturing Value from Customers • The Changing Marketing Landscape What Is Marketing? Marketing is a process by
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Chapter 1 Marketing: creating and capturing customer value 4. Name and describe the five different marketing management orientations. Which orientation do you believe your school follows when marketing its undergraduate program? The five marketing management orientations are production concept‚ product concept‚ selling concept‚ marketing concept and societal marketing concept. Production concept is the idea that consumers will favor products that are available and highly affordable and
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MANAGEMENT OF BUSINESS FINANCE- “Financial Managers need only concentrate on meeting the needs of shareholders - no other group matters” Discuss the above statement using practical examples to support you answer. Contents Page Introduction 1-2 Formulas: Profitability 2-3 Liquidity 4-5 Investment 5-6 Summary of Widgets Finical Ratios: Profitability 6-8 Liquidity 8-9 Investment 9-10 Conclusion 10 Bibliography 11 Appendix 1
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Creating a Successful Employee Value Proposition Create a clear‚ compelling and distinctive description of what a position offers candidates and current employees. 1 Employee Value Proposition What is an Employee Value Proposition (EVP)? An Employee Value Proposition (EVP) is a clear‚ compelling‚ and distinct description of what candidates and employees will experience from their overall work situation within your organization. This “experience” is made up of the type of work the employee
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Assignment What Women Want “What women want’ is a classic comedy produced by Paramount Pictures and Icon Production starring Mel Gibson and Helen Hunt. The movie is also a wealth of marketing aspects. Value for customer‚ clients and partners and society at large was determinant factor to successes and failures throughout the movie. Marketing the activity‚ set of institutions‚ and processes for creating‚ communicating‚ delivering‚ and exchanging offerings that have value for customers
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Introduction: Values in individuals and organisations have been a topic of interest to researchers‚ social critics and practitioners and the public for many years‚ (Meglino & Ravlin‚ 1998). Despite many theories and attention from all the above mentioned‚ there is still a large amount of deliberation as to the definition of values and the effect on the organisations effectiveness. Values occupy place in the scientific and public at a number of levels. They are "among the very few social psychological
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Individual Behavior VALUES and Personality Learning Objectives After reading this chapter‚ students should be able to: the four drivers of individual behavior and results. Describe three types of ways to match individual competencies to job requirements. Identify five types of individual behavior in organizations. Define values and explain why values congruence is important. Define five values commonly studied across cultures. List three ethical principles. Explain how moral intensity‚ ethical
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Needs‚ Wants‚ Demands Instructor: Dr. Kim Chung Made by: Sarmoldayev Miras ID: 20090401 Almaty 2011 Outline: I. Introduction II. Needs‚ Wants‚ Demands 1. Hierarchy of Maslow a. It’s implementation in KZ 2. Wants a. Reflects your needs and wants or marketing shapes your needs and wants? 3. Demands III. Conclusion Needs‚ wants‚ demands According to the Maslow’s hierarchy person needs not too much‚ however he or she wants a lot
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Green Products- A Need of Hour Kondawar Deepak G. * Md. Aslam Md. Hussian** * Abstract: - In the last few decades‚ concern for the environment has increased significantly and‚ at the same time‚ people’s values and attitudes towards nature have changed substantially. We think the way we are currently living is not sustainable. Due to the growing population and per-capita increased consumption leads to pressure on natural resources and environmental degradation resulting in changing global
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IRSC BAS‚ Inc. Product Portfolio Taylor English Indian River State College IRSC BAS‚ Inc. Product Portfolio The table below will show an updated product portfolio for IRSC BAS‚ Inc. This table will give an overviewed look at what the company should retain‚ discontinue and innovate. The new policies of the company along with the renewed product portfolio will help this company become a forceful competitor in this industry. The innovations will ensure the ability for this company to broaden the market
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