STRATEGIC MANAGEMENT (PMS 3393) ‘AIR ASIA’ Prepared by: Ahmad Izzuddin Bin Ahmad Zamri (4102005781) HaslindaBinti Ismail (4092008911) MohdAzuan Bin MohdAbdKadir (4102008091) Muhammad Khairil Anwar Bin Othman (4102004441) Nur An-NisaBintiRahmat (4071032881) SitiAisyahBintiMohdYusoff( 4102001031) SitiKhajirahBinti Abdul Aziz (4092008931) Prepared for: Dr. HafsahBinti Ahmad Submission Date: 22nd November 2012 Table of Content
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IKEA enters Indonesia The Asian marketing perspective 1. Introduction of IKEA IKEA‚ a Swedish company‚ is known globally for its low prices and innovatively designed furniture. It was started by Ingvar Kamprad in 1943 and currently has 338 stores in 40 countries‚ mainly in the developed countries in Europe‚ America and the Asia Pacific. 1 2. IKEA’s Expansion in Asia and Indonesia With the unstable market conditions in Europe and the Americas‚ IKEA is looking to Asia for expansion
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Indonesia is the largest archipelago in the world‚ which its sea area is twice greater than its land area. The archipelago is on a crossroad between two oceans‚ the Pacific and the Indian‚ and bridges two continents‚ Asia and Australia. This strategic position implies that maritime transport is become very important. Maritime transport today plays a vital role in international transport. Most of the total volume of goods in the world goes by sea although this varies from one region to another. This
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The Buried Giant has two types of journeys‚ physical and mental. Axl is one if the main characters on these journeys. As the journey progresses‚ Alx’s characterization enhances. Axl and his wife are analogous to most senior citizens who suffer from memory loss. On Occasions‚ the couple will remember bits and pieces of their past. One event Beatrice remembered is that they had a son and that he lives in another village. Axl asks permission to leave and the two start their physical journey in
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army as guarantor. But in China‚ as in Indonesia‚ the military is no longer making money‚ and China has banned its officers from business. Now Beijing is creating international tension to soak up the military’s energy and resentment. But in the end‚ the guarantor of the regime can bring its death‚ leaving warlords poised to take power. ANALYSIS We have long argued that the Asian economic meltdown‚ as its ultimate legacy‚ would politically reconfigure Asia. We meant this in both the international
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There are now more than three billion people in China‚ India‚ Pakistan and Southeast Asia. This area of the world now contains one-half of the population of the earth. The book of Revelation indicates that a two hundred million man cavalry will one day come out of the East. This physically was not possible until this generation. China the sleeping giant is awake today and due to its one child policy it has a lot of surplus men. The policy of China is to become economically and militarily strong
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present in Indonesia 3. Evidence of the “Dutch disease” 4. Institutions in Indonesia 5. Resource curse in Indonesia? And the risk of becoming an Authoritarian state. 6. Different types of contracts and Recommendation of a suitable contract for the firm. 1. Background * 2.1. Indonesia in brief Modern day Republic of Indonesia was formerly a Dutch colony since the 17th century. Indonesia was briefly occupied by Japan during the World War II. Although Indonesia declared
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Air Asia leading airline was established with the dream of making flying possible for everyone. Since 2001‚ Air Asia has swiftly broken travel norms around the globe and has risen to become the world’s best. With a route network that spans through to over 20 countries‚ Air Asia continues to pave the way for low-cost aviation through our innovative solutions‚ efficient processes and a passionate approach to business. Together with our associate companies‚ Air Asia X‚ Thai Air Asia‚ Indonesia Air Asia
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Air Asia Fundamentals of marketing Group members: Maha Abdul Muhsin – 0316481 Cheng Joe Ern- 0316764 Choong Mei foong - 0317321 Lee Wee beng - 0317260 Nuraliya Abu Mansor - 0317184 Elisabeth Christine - 0316942 Adam Lee Shyuk Nam- 0317012 AIR ASIA Introduction • AirAsia Berhad is a Malaysian low-cost airline headquartered in Kuala Lumpur‚ Malaysia. • Air Asia was established in 1994 and began operations on 18 November 1996. • On 2 December 2001‚ the airline was bought by former Time Warner executive
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Executive Summary The following report details our research and results regarding the economic climate of the Republic of Indonesia. Following our recent cultural analysis‚ we followed the similar practice of finding several sources‚ extracting the most vital information‚ and summarizing our findings into a coherent analysis. Ultimately‚ we feel that this analysis will provide a comprehensive look into Indonesia’s current economic condition‚ as well as provide insight in the future and direction
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