KASUS PEMASARAN BAGAIMANA MEMPERKUAT BRAND EQUITY CAMPINA TERHADAP PASAR REMAJA DAN ANAK MUDA ? Sekilas tentang pasar es krim di Indonesia Es krim adalah makanan selingan yang selalu menarik setiap orang‚ khususnya untuk anakanak dan para remaja. Di negara-negara barat‚ es krim merupakan makanan tambahan yang sangat populer dikonsumsi oleh segala lapisan usia. Menurut sejarahnya‚ es krim pertama kali ditemukan di China dan dibawa ke Eropa oleh Marcopolo‚ seorang penjelajah ternama di abad pertengahan
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How to Develop Indonesia Tourism Indonesia is a large country in Asia which is known to have a very abundant natural wealth. This is the great potential to be used as the welfare of Indonesian society like in the tourism sector. Indonesia has the tourism resources that are not less interesting with other countries in the ASEAN region. Indonesia has 5 big islands and more than 17.000 small islands. The main islands are Sumatra‚ Java‚ Kalimantan‚ Sulawesi‚ and Irian Jaya. Even Papua and Kalimantan
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AIR ASIA 11 3.2 Benefits of E-commerce to Air Asia 12 4 Data Management 13 5 Organizational ISs 15 6 Enterprise Systems 17 7 Management Decision Support 19 8 IT/IS for Competitive Advantage 20 8.1 Porter’s 5 Forces 20 8.2 Value Chain Analysis 20 8.3 Competitive Advantages using IT/IS 21 9 Recommendation and Conclusion 22 REFERENCES 23 APPENDIX A: AirAsia’s Marketing Strategy 24 APPENDIX B: Potential Suggestion for AirAsia 27 Organization – AirAsia 1 Overview Air Asia is currently
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[pic] GOLD’S GYM – PROPOSED EXPANSION TO ASIA Table of contents Page 1. Background of the company _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 04 2. PESTLS analysis and SWOT/5 Forces Analysis _ _ _ _ _ _ _ _ _ _ 05 3. Factor score analysis _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 17 4. Analysis of the cultures _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 18 5. Analysis of the market environment _ __ _ _ _ _ _ _ _ _ _ _ _ _ 21 6. Analysis
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Question : How would you describe Fernandes’ entrepreneurial strategy? 1. General. Tony Fernandes was a risk taker; he bought his airline without prior knowledge about aviation as well as firsthand experience with the airline industry. He said in one of the interviews‚ “Go with your gut‚ give it your best bet and you may fail‚ but don’t give up” (INSEAD Knowledge‚ 2007). This statement shows the type of the person that he is. He is an independently-minded person who knows when to trust his gut
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Gillette Indonesia Marketing Plan Table of Contents 1. Executive summary 3 2. Situation analysis 4 2.1. Market summary 4 2.2. Market demographics 4 2.3. Market needs 5 2.4. Market trends 5 2.5. Market growth 5 2.5.1. Competition 6 2.6. SWOT analysis 6 3. Marketing strategy 8 3.1. Marketing objectives 8 3.2. Target markets 8 3.3. Positioning 8 3.4. Marketing mix 9 3.4.1. Product 9 3.4.2. Place 9 3.4.3. Promotion 11 4. Gillette Indonesia: case
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War II‚ women in Southeast Asia were having an average of more than five children each‚ and there was a widespread of a “population explosion” in the region. Similar to other parts of the world‚ the baby boom trend also existed in this region as Southeast Asia countries are also slowly recovering from the results of the war and momentum is gaining for independence and economic development. Today‚ however‚ birth rates are reversed‚ especially in developed countries in Asia such as Singapore‚ Taiwan
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The consumption of fertilizers in Asia would be boosted by easing credit availability norms for farmers‚ increasing knowledge among the farmers‚ diversification of crop production and improving fertilizer distribution facilities. The Asian fertilizer industry has majorly been contributed by Chinese and Indian economy during 206-2012 and these two countries remained the leading producer and consumers of fertilizer during 2006-2012. The overall Asian fertilizer market has grown at a CAGR of 3.3% over
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ERD WORKING PAPER SERIES NO. 25 ECONOMICS AND RESEARCH DEPARTMENT Revisiting Growth and Poverty Reduction in Indonesia: What Do Subnational Data Show? Arsenio M. Balisacan Ernesto M. Pernia Abuzar Asra October 2002 Asian Development Bank ERD Working Paper No. 25 REVISITING GROWTH AND POVERTY REDUCTION IN INDONESIA: WHAT DO SUBNATIONAL DATA SHOW? Arsenio M. Balisacan Ernesto M. Pernia Abuzar Asra October 2002 Arsenio M. Balisacan is Professor of Economics at the
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science in Indonesia? In Indonesia‚ learning science is not that important. Science in Indonesia not much been improve by the government‚ especially for the scientist. Even though Indonesia has many students that join the international competition and win it‚ it because they have a good lecture and compatible facilities‚ but what happen to the children who study in different school do they have the same facilities or good lecture? They did not have it. So that makes children in Indonesia think that
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