33-35 Bangunan Systematic‚ Jln Hang Lekiu‚ 50100 KL SEGi College Kuala Lumpur (SCKL) PRINCIPLE OF MARKETING EXECUTIVE SUMMARY There are 4 marketing mix for Air Asia such as product‚ price‚ place and promotion. Air Asia should improve their service to satisfy their customer. ASSIGNMENT ALLOCATION OF MARKS NO. DESCRIPTION OF CRITERIA ADOPTED THAT WILL BE USED FOR THE ASSESSMENT OF THE ASSIGNMENT WEIGHTINGS MARKS ALLOTTED BY LECTURER 1. Relevance of content to assignment-Executive
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November 1996. In the year 2001‚ Anthony Fernandes (or known as Tony Fernandes) bought the airline which is suffering a loss. It was re-established as the low cost carrier after the bought over. AirAsia’s vision is to be the largest low cost airline in Asia and serve the 3 billion people who are currently underserved with poor connectivity and high fares. Their low fare model is made possible through the implementation of the key strategies including Safety First‚ High Aircraft Utilisation‚ Low Fare‚
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that’s offered. As a result‚ the QR code has become a focus of advertising strategy‚ since it provides quick and effortless access to the brand ’s website. QR codes are found in newspapers‚ magazines‚ on business cards‚ all types of promotional materials‚ as well as store shelves. Some companies create billboard-sized QR codes because the QR app uses the phone ’s camera and can scan the QR matrix at a distance Advertising with QR code will help the viewer to scan the code from distance and the smart
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AIR ASIA 1. a) Air Asia’s vision: • To be established as the leading low-cost carrier in the Asian region. AirAsia’s mission: • A low cost airline carrier that offers five-star service with 95% of on-time performance. • To be able to provide affordable airfares‚ at the same time promoting Malaysian hospitality and the local food. • To focus on customer’s needs by stimulating demand and offers the lowest fares‚ comprehensive distribution channel and developing various products and services. AirAsia’s
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An Athelete Giant- Ernie Davis Ernie Davis was once a Syracuse University student. As an Afriacan-Amierican‚ he is known mainly because of his great achievement in football career in 1950s to 1960s. Ernie contributed a lot not only because he did a outstanding job in his football career life‚ but also becasuse he made a profound and positive impact on American society. People speak highly of him not only because he was a remarkable football player‚ but also because he had a great personality such
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[pic] Study Guide (BUSS 1056) Global Experience Professional Development Indonesia Study Tour (SP4 2013) Prepared by Dr Tracey Bretag‚ Course Coordinator Introduction This Study Guide provides an overview of the core components of this course – networking‚ career planning and intercultural communication – by taking you through each of the allocated Readings and demonstrating how they relate to the learning objectives of the course. As reflection is integral
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Introduction Mango (Mangifera indica Linn) is the most important fruit of India and is known as “King of fruits”. The fruit is cultivated in the largest area i.e. 2‚312 thousand ha and the production is around 15.03 million tons‚ contributing 40.48% of the total world production of mango. The main mango producing states in India are Uttar Pradesh (23.86%)‚ Andhra Pradesh (22.14%)‚ Karnataka (11.71%)‚ Bihar (8.79%)‚ Gujarat (6.00%) and Tamil Nadu (5.09%). Total export of mangoes from India is 59
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Strategic Forum Institute for National Strategic Studies National Defense University http://www.ndu.edu/inss No. 239 April 2009 The United States and the Asia-Pacific Region: National Interests and Strategic Imperatives by James J. Przystup Key Points Notwithstanding the 2008–2009 financial crisis‚ East Asia today remains the home of the world’s most dynamic economies. In 1990‚ the region’s share of global gross domestic product (GDP) amounted to 26.5 percent; in 2006‚ that figure stood at 37.5
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Case Study # 1 – Zara / Due 10/13 – 10 pts / Professor Conrad Zara is one of the world’s largest and fastest growing apparel retailers‚ owing to a unique blend of business practices and an internal culture that many might say run “counter-intuitive” to those of competing U.S. retailers. More recently‚ however‚ industry analysts have started to suggest that the “fast fashion” business model that has made Zara so successful over the past decade has run its course and the very notion of disposable
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The colonization’s of Australia and Indonesia by European settlers has shaped historic events and has compressed or vanquished customs and cultures. The colonization of Australia and Indonesia hold negative and positive aspects in history; forced labor‚ slavery‚ racial segregation and the loss of many cultures were horrific incidents within Indonesia’s and Australia’s history. However without these occurrences we might not have had the improvement of modern- day technology‚ arts‚ literature and science
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