Kraft Athenos Hummus: Marketing through sports Executive Summary Hummus is already a popular choice among endurance athletes. Competition among brands within this portion of the target market is important and therefore‚ should become a focus of the Athenos brand. Athenos has not yet utilized sports marketing to promote the brand‚ but with a focus on the hummus products‚ a sports overlay can be very effective to target key consumers. Athenos currently falls behind Sabra as the market leader
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Ethical Dilemma The decision maker for the ethical dilemma for the lance Armstrong case is Chris Carmichael‚ the coach. The decisions are: To always overlook the use of PED or to never always overlook the use of PED. These two choices both have undesirable outcomes. To always overlook the use of PED: This option is undesirable because it the discovery of PED usage will lead to termination from the sport‚ resulting in failed coaching business. Never overlook the use of PED: This option us undesirable
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Smog Can Make People Sick‚ Even Indoors By: David Biello Air pollution an incredibly important topic‚ however‚ it is often ignored. Air is vital to human survival; when it is affected by different pollutants‚ it can be harmful to humans and cause numerous ailments. This topic is rarely given the attention that it deserves. One component of air pollution that is largely unaddressed is smog. Many people do not realize that smog has detrimental side effects In
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Tanning: The Sun Has a Dark Side The first indoor tanning beds were developed in 1906‚ by a medical research company named Heraeus. The main purpose of this tanning lamp was medicinal‚ used on patients with calcium deficiency disorders‚ to see if the increased sun light would build stronger bones‚ and help the body produce more calcium. As time progressed‚ it became apparent that Heraeus was onto something big with his invention. In the early 1970 ’s the tanning bed’s use turned from medicinal
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hypomania and depression that last for at least two years. Mixed episodes are ones in which mania and depression occur simultaneously. Individuals might feel hopeless and depressed yet energetic and motivated to engage in risky behaviors. Rapid-cycling bipolar individuals experience four or more episodes of mania‚ depression or both within one year. History of illness: The terms used for the bipolar extremes‚ ‘melancholy’ (depression) and ‘mania’ both have their origins in Ancient Greek.
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cycle through the Earth ’s atmosphere‚ oceans‚ land‚ and biosphere over both short and long time scales. This grand cycling of water is called the hydrologic cycle. Precipitation‚ evaporation‚ freezing and melting and condensation are all part of the hydrological cycle - a never-ending global process of water circulation from clouds to land‚ to the ocean‚ and back to the clouds. This cycling of water is intimately linked with energy exchanges among the atmosphere‚ ocean‚ and land that determine the Earth
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“The Great Lakes Research Center (GLRC) provides state-of-the-art laboratories to support research on a broad array of topics. Faculty members from many departments across Michigan Technological University’s campus collaborate on interdisciplinary research‚ ranging from air–water interactions to biogeochemistry to food web relationships.” Its main purpose is to educate students‚ faculty‚ teachers‚ and others about the Great Lakes water basin. The Great Lakes Research Center has many education and
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J. M. (2009). Equipping athletes to make informed decisions about performance-enhancing drug use: a constructivist perspective from educational psychology. Sport in Society‚ 12(3)‚ 394-410. Retrieved from EBSCOhost. Jones‚ C. (2010). Doping in Cycling: Realism‚ Antirealism and Ethical Deliberation. Journal of the Philosophy of Sport‚ 37(1)‚ 88-101. Retrieved from
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Nike‚ Inc. has traditionally been a brand suited for competitive athletes‚ with its origins rooted in selling athletic shoes‚ but eventually expanded to sell clothing and gear to athletes and non-athletes alike. Nike has adapted its advertisement campaigns to reach its eclectic audience by sponsoring globally renowned athletes such as Lance Armstrong. Despite the fact that cyclists are in the minority in society‚ the campaigns involving Lance Armstrong have been particularly persuasive‚ proving that
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Tanning Indoor Tanning has become increasingly popular over the last ten years. The question is it good or bad for you. The truth is indoor tanning is a fast and convenient method used by many individuals to gain skin tone and color‚ increase self- esteem and promote relaxation. It can be beneficial in many aspects of our lives as well as a healthier alternative to outdoor exposure. On the other hand there are always some risks at everything you do. Dermatologists today are against it for the
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