HOUSEHOLD PRODUCTS (INDIA) LTD. (C) Introducing a New Product On 9 FEBRURY‚ 1968‚ Mr. Rahul‚ the marketing manager for toilet soaps‚ was examining the draft ‘test market proposal’ for a new toilet soap which was prepared by the product manager. Mr. Rahul had already cleared with the marketing director the commencement of test marketing around mid-year. He knew that test marketing activities were expensive and therefore wished to learn as much as possible from the test about various aspects of marketing
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SUPPLY CHAIN MANAGEMENT SUBMITTED BY – KANIKA GUPTA EPGDIM 2011-13 SUPPLY CHAIN OF HINDUSTAN PENCILS Hindustan Pencils Limited is the largest primary school stationary manufacturing company in India. They were established in 1958 & have mastered the art of making high quality stationary products. With the latest machinery set up‚ today our state of the art manufacturing units daily produce 5.6 million pencils‚1.2 million sharpeners‚ 2.3 million erasers
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Indian state costumes are exclusive to the region and the culture of the particular state and vary to a great extent. Each Indian state has their traditional costumes and attires that are deeply rooted in the history‚religion‚ tradition‚ customs and culture of the specific state. Costumes of North Indian State The primary fibre used in North India is cotton. However‚ since this part of India experiences winter‚ woolen clothes are quite common as well. The costumes of Jammu & Kashmir are made
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of 70 new Airbus A320 aircraft‚ the airline offers • 447 daily flights connecting 34 destinations - Agartala‚ Ahmedabad‚ Bangkok‚ Bengaluru‚ Bhubaneswar‚Coimbatore‚ Chandigarh‚ Chennai‚ Delhi‚ Dibrugarh‚ Dubai‚ Goa‚ Guwahati‚ Hyderabad‚ Imphal‚ Indore‚ Jaipur‚ Jammu‚ Kathmandu‚ Kochi‚ Kolkata‚ Lucknow‚ Mumbai‚ Muscat ‚Nagpur‚ Patna‚ Pune‚ Raipur‚ Ranchi‚ Singapore‚ Srinagar‚ Trivandrum‚ Vadodara‚ and Vishakhapatnam. IndiGo was • set up in early 2006 by Rakesh S Gangwal‚ a USA-based NRI and Rahul
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SWOT Analysis Strength 1. Strong back end integration‚ it plants as well as process the tea 2. Very large installed capacity of tea factory of 1.5 million kg/annum 3. Operates its own wholesale outlets at Indore‚ Jaipur‚ Kanpur‚ Allahabad 4. Have a diversified portfolio of investments in various industries 5. Estates located in quality tea producing belts in Jorhat district in Assam Weakness 1. No technology has been imported from abroad and the company thus lacks operational efficiencies
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INDIAN INSTITUTE OF MANAGEMENT‚ INDORE Post Graduate Programme – Term IV – AY 20012-13 Business Intelligence And Data Mining Group Assignment on NGO Donations Maximization Abstract The problem is associated to devising a strategy to maximize the profits from a Direct Marketing Campaign to a selected group of customers while minimizing costs . The exercise requires the use of Business Intelligence tools and techniques to build a model ‚ trained and tested on the historical data
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The term ’urban’‚ as opposed to rural‚ is related to towns or cities. Urban settlement is a large nucleated settlement in which the majority of the employed inhabitants are engaged in non-agricultural activities. Urban areas may be defined by national governments according to different criteria; for example‚ size‚ population density‚ occupation of the people‚ and type of local government. This division between urban and rural is arbitrary and that is why today most of scholars use the term ’rural-
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References: Articles from Britannica encyclopedias for elementary and high school students. Guidance and Counselling‚ Indore Madhukar. http://www.thecounsellorsguide.co.uk/ Ponton‚ L. (2012). Characteristics of Effective Counseling. Psych Central.
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in Vashi (Maharashtra) and Hilol (Gujarat). Other places that the company has identified for this business are Vadodara‚ Valsad‚ Surat‚ Ahmedabad and Pardi in Gujarat; Sangli‚ Sholapur and Kohlapur in Maharashtra; and Chindwara‚ Bhopal‚ Hoshanabad‚ Indore in Madhya Pradesh. “The agri division‚ like other Reliance Retail verticals‚ has been turned into a profit centre. So‚ the agri division will procure fresh produce and staples and sell in the open market. The idea is to get the best possible price
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Name: Bhavani Singh Rathore Roll No: 141206 TITLE: RESPONSE TO ADVERTISING APPEALS: A GENDER BASE STUDY Authors: Pragya Keshari and Sangeeta Jain Publication: Journal of Marketing and Communication January – April 2014 Literature Advertising is a used by marketer to grab the attention‚ effect the behavior of the consumer and motivate them to purchase advertised product or service. As advertisement is an important part of marketing‚ it is also
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