Public Relations As an IMC tool‚ PUBLIC RELATIONS can perform these tasks for us: * Promotion: Use techniques such as events‚ promos‚ and ads to create and stimulate public interest. * Internal Communications: Planned messages disseminated to company employees through a variety of communication channels‚ including newsletters‚ bulletin boards‚ posters etc. * Corporate Sponsorship: Providing support to an event or cause by devoting company resources in exchange for an opportunity
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Public Relations Lecture Notes Public Relations as a Management Tool: Research and Evaluation The four–step process includes: 1) defining the problem or opportunity‚ 2) planning and programming‚ 3) taking action and communicating‚ and 4) evaluating the program. Research‚ Planning‚ Communication‚ and Evaluation are the four steps in the process. Research is the systematic gathering of information to describe and understand situations and to check out assumptions about publics and public relations
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maintenance‚ and retention Beldi‚ A.‚ Cheffi‚ W.‚ Dey‚ B. (2010)‚ Managing customer relationship management projects: The case of a large French telecommunications company Bose‚ R. (2002)‚ Customer Relationship Management: key components for IT success. Industrial Management and Data Systems‚ 102(2)‚ 89-97. Boulding‚ W.‚ Staelin‚ R.‚ Ehret‚ M.‚ Johnston‚ W. J. (2005)‚ A customer relationship management roadmap: what is known‚ potential pitfalls‚ and where to go Brohman‚ M.K.‚ Richard‚ T.W‚ Piccoli‚ G.‚ Parasuraman
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INDIA’S RELATIONS WITH NEIGHBOURING COUNTRIES 7 Replies India has always been known as a peace-loving country. She championed the cause of peace in the world. Being a large intry‚ India has a long border and many neighbours with whom has traditionally maintained friendly and good-neighbourly relatIons. In her relations with her neighbours‚ Indi? has been awing the five principles of the famous Panchsheel‚ which have Mid dividends. The keynote of India’s policy towards her neigh-DOUrs
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"In every workplace‚ there exists an invisible frontier of control‚ reducing some of the formal powers of the employer: a frontier which is defined and redefined in a continuous process of pressure and counter pressure‚ conflict and accommodation‚ overt and tacit struggle" (Hyman‚ 1975‚ p26). Discuss the responses of employees‚ unions and employers to this frontier of control ’‚ drawing on both historical and contemporary examples to illustrate your answer. Synopsis The aim of this paper is
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1. what are public relations ?discuss its importance in a hospital and methods to promote good public relations. Ans:- Public relations (PR) is the practice of managing the flow of information between an organization and its publics. Public relations provides an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment.Their aim is often to persuade the public‚ investors‚ partners‚ employees and
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LEXICAL RELATIONS A. Collocation The problems non-native speakers may have with English vocabulary use - in particular with the appropriate combinations of words. This is an aspect of language called collocation. An example of collocation that many learners of English may be familiar with is the different adjectives that are used to describe a good-looking man and a good-looking woman. We talk of a beautiful woman and of a handsome man‚ but rarely of a beautiful man or a handsome woman. A collocation
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Antigone’s Relations In the two Antigone plays that we read‚ Anouilh’s 1940’s modern version and Sophocles’ version‚ there are many contrasts. Everything from the setting to the message is different‚ however the relationship between characters is the most striking difference; relationships with Antigone in particular. In Sophocles’ version‚ the character relations are rather underdeveloped‚ which is an extreme contrast from the relationships shown in Anouilh’s version of Antigone. The relationships
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differentiated from Advertising execution by its way of implementation and by means of approach of communication. Public Relation execution is about administration function regarding public understanding and acceptance. It deals on the subject of influencing people using public opinion by modifying and harmonizing attitude and acceptance. It deals with public trust and reputation. The Public relation is real: Real people‚ real events‚ real relationships‚ word of mouth and about interaction to people. Its priority
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Interconnectedness as a result of social media networking tools. Social media networking tools has aided international relations and globalization reach the goal of understanding culture of diverse countries around the world. International relations focus on how countries‚ people and organizations interact and globalization is making a profound effect on international relations. (Lianna Amirkhanyan‚ 2012) According to Clay Shirky‚ the reality is that social media has become coordinating tools for
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