INDEX 1. Acknowledgement 2. Introduction 3. Research Methods 4. Challenges Faced By Marketers 5. Myths About the Rural Market 6. 4 A’s in Rural Market 7. Buying Process of Rural Consumers 8. Factors Affecting Buying Behaviour 9. Strategies Adoped by Marketers Quantitative Techniques 10. Survey Data 11. Factor-wise Analysis 12. Chi-Square Test Analysis 13. Report Summary 14. Bibliography ACKNOWLEDGEMENT We would like to take
Premium Marketing Decision making
tingRURAL MARKETING By: Kumar Gaurav Rastogi. ( MBA‚ CUIM) Rural India 740 million people 24 languages… 1642 Dialects 6‚38‚691 villages and 5‚164 towns 70% population still rural & agrarian 41% are illiterate 56% HH - no access to electricity 70% HH have no bank account 96% have no telephones 7% have two wheelers & 1.3% have 4 wheelers By: Kumar Gaurav Rastogi. ( MBA‚ CUIM) Rural Market Structure Demographic Environment Physical
Premium Brand Rural Population
ARTICLE IN PRESS Journal of Rural Studies 22 (2006) 117–128 www.elsevier.com/locate/jrurstud Re-conceptualising rural resources as countryside capital: The case of rural tourism Brian Garrod Roz Wornell‚ Ray Youell Institute of Rural Sciences‚ University of Wales Aberystwyth‚ Llanbadarn Campus‚ Aberystwyth‚ SY23 3AL‚ UK Abstract Commentators tend to agree that the rural resource is becoming increasingly subject to pressures arising from an ever wider range of economic‚ social‚ political
Premium Tourism
S Issues arising Wiley (2005) on NTPF See ntpf.ie BARRY‚ J ET AL – INEQUALITIES IN HEALTH IN IRELAND HEALTH INEQUALITIES ON THE ISLAND OF IRELAND 2007 PUBLIC HEALTH ALLIANCE in relation to health services there is a need for The 2005 C and AG report on NTPF ch 14 dept of health and children The Waiting List Initiative (WLI) was introduced in 1993 as a short-term initiative to tackle the problem of significant numbers of public patients waiting excessively long periods for
Premium Health care Health economics Medicine
Case: Rural Outsourcing. 1) Do you think that small businesses in the United States can compete successfully against subcontractors in lower-wage countries such as India and China? Explain. - Yes‚ I do believe that small businesses in the United States can compete successfully against subcontractors in lower-wage countries. I believe this because many outsourcing companies located in the United States have reported double and triple revenue growth in the past few years. Workers in India and
Premium Human resource management United States Small business
WHISTLING WOODS TOURS AND TRAVELS ‘RURAL INDIA…Pure. Natural. Unspoiled. The way life should be…’ About Rural Tourism Villages are abundant in refreshing greenery‚ openness‚ fresh natural airs‚ pastoral beauty‚ and touching and winsome rustic simplicity. Far away from the hustle and bustle of congested cities’ life‚ and polluted air & ambience‚ villages offer fresh comforting breezes‚ lavish openness‚ and pleasant & soothing solitude. Thus‚ the village tourism is an expedient means of spending
Premium Tourism City Rural area
[pic] ASSIGNMENT # 1 OF RURAL MARKETING [pic] SUBMITTED BY - SUBMITTED TO - NIPUN BHARDWAJ Mr. ABHISHEK DUTTA RT1903B38 LIM‚ LPU Company Profile Britannia was incorporated in 1918 as Britannia Biscuits Co LTD in Calcutta. In 1924‚ Pea Freon UK acquired a controlling stake‚ which later passed on to the Associated Biscuits International (ABI) and UK based company. During the 50’s
Premium Marketing
it is targeting youth by promoting its products on MTV and hoardings in strategic locating in all metro cities. It is playing the herbal game by positioning its products on the nature and health platform. Company want to increase its penetration of rural product. Facts and figures ----:: i } Ayurvedic soap medimix rose meteorically from Rs.65crore four year ago to Rs.225crore in 2003. ii } Medimix got an ORG rating of nine among soap categories
Premium Rural area Celebrity Ayurveda
A‚ The History and development of the ECCE in Ireland The environments in which our youngest children live‚ grow and play have changed dramatically over the past century. For the best part of the twentieth century‚ young children were cared for in the family home and went to school sometime after the age of three. For much of that time‚ Irish society was largely agrarian based and children worked on the farm; work which had economic value to the family. Families were large‚ twice as large on average
Premium Family Education Curriculum
When someone mentions the 1960’s‚ what do you think about? Do you think about the war in Vietnam‚ the Apollo 11 mission‚ or the Civil Rights movement? If you’ve ever thought about the Civil Right’s Movement; have you thought about whose philosophy was better for the 1960’s‚ was it Martin Luther King Jr. or Malcolm X. During the 1960’s‚ King wanted black’s and white’s to getting along; while Malcolm X wanted black’s and white’s to work separately. I think that Martin Luther King Jr.’s philosophy was
Premium Nonviolence Martin Luther King Jr.