crucial to enhance customer service is proper training. It will not only add value to the company and individuals but it can strongly inspire and eventually leads to greater success. Some of the advantages include‚ customer satisfaction‚ business efficiencies‚ employee improvement and public recommendations. Good customer service will promote loyal customers. This is where good training leads to customer advocacy that in return plays a huge role. Loyalty comes from the customer satisfaction. It is
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Customer equity is a result of customer relationship management. Customer equity is the total of discounted lifetime values of all of the firms customers. In layman terms‚ the more loyal a customer‚ the more is the customer equity. Firms like McDonalds‚ Apple and Facebook have very high customer equity and that is why they have an amazing and sustainable competitive advantage. Customer Equity is made up of three components. Value Equity‚ Brand Equity and Relationship Equity. Value Equity
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INTRODUCTION TO CUSTOMER SATISFACTION Whether the buyer is satisfied after purchase depend on the offers performance inrelation to the buyer expectation. In general satisfaction is a person’s feelings of pleasure or disappointment resulting from comparing a products perceived performance relation to his/her expectations. If the performance falls short of expectation‚ the customer is dissatisfied. If the performance matches the expectationcustomer is satisfied. If the performance exceeds the expectation
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Title : Establishing profitable customer loyalty for multinational companies in emerging economies Reference Bowen‚ John T. and Shiang-Lih Chen (2001)‚ “The Relationship Between Customer Loyalty and Customer Satisfaction‚” International Journal of Contemporary Hospitality Management‚ 13 (5)‚ 213–17. Research Problem : establishment of “profitable customer loyalty” Problem Analysis : Inspite of investing time resource and finance there is no guarantee of sucesss. RELATED RESEARCH
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Judging customers can turn off big spenders ARTICLE : Awadhesh Singh Just as you can’t judge a book by its cover‚ you shouldn’t judge customers by the way they dress‚ speak or act. Years ago‚ a colleague of mine sold stereo equipment at a regional electronics store outside of Tacoma‚ Wash. One night‚ the staff was preparing to lock things up when a scruffy-looking young man entered. He was dressed much more casually than the typical customer: torn jeans‚ a soiled sweatshirt and a ratty
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Customer orientation. The retailer should verify the characteristics and needs of its targeted consumer and endeavors to please the needs to the highest (Bermann and Evan‚ 2012). As noted by Scheer and Loos (2002)‚ to categorize the customer-oriented spectrum’s services and products‚ it is essential to identify appropriate parameters. An appropriate parameter as guideline is the degree of individuality whereby it illustrates the output of orientation of a customer’s individual need based on his
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way to treat the customer in appropriate way to keep them satisfied. More satisfied client‚ better profitably for the companies. Respect is a fundamental value underlying human relationships. Respect for customers is an essential ingredient of long-term performance. It means paying attention to the clients rather than being insensible‚ ignoring it‚ or avoiding or dismissing it. Good leaders bring respect to the forefront for the good of the company‚ for their brand image and customer loyalty. They
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Customer Types Tanya Myers HTT 200 March 22nd‚ 2013 Karen Stevens Customer Types According to the AH&LA website the typical lodging customer in 2011 stayed 40 % for business and 60 % for leisure. The typical lodging customer in a business room is a male‚ age 35 to 54 years old. The typical lodging customer is employed in a professional or managerial position with an average annual income of $119‚388. They usually stay by themselves‚ make reservations ahead of time and pay $129.00 per
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under severe global economic turbulence‚ achieved 5% economic growth in 2012-13; the demand for consumer appliances is expected to rise considerably in future. Greater media reach‚ rise in disposable income and increased retail penetration created a new users of appliances. Company | 2009 | 2010 | 2011 | 2012 | | | | | | LG | 24.9 | 24.6 | 24.3 | 24.4 | Samsung | 19.3 | 20.2 | 20.7 | 20.8 | Whirlpool | 11.0 | 11.4 | 11.7 | 11.5 | Godrej | 11.6 | 11.2 | 10.8 | 10.4 | Videocon
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A PROJECT REPORT ON “A STUDY ON CUSTOMER SATISFACTION ON PREPAID CELLULAR CONNECTION WITH SPECIAL REFERENCE TO RELIANCE IN BHILAI” Submitted to Pt. Ravishankar Shukla University‚ Raipur In the partial fulfillment for the awarded of the degree Bachelor of Business Administration Session 2009 – 2012 Submitted By: VIKASH GAVEL
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