traits play an important role in customer brands selection with their own personality traits that are consistent with them and this consistence caused promotion brand loyalty and ultimately promotion brand equity. This study examines the adaptation of the customer personality and brand personality and the effect of it on Attitudinal and behavioural loyalty and brand equity in the mobile phone industry in Tehran. Sample of study is 400 actual and potential customers of Samsung mobile in Tehran. The
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Ethical Decisions for Stakeholders: A Practical Application Introduction Organizational culture‚ or the values‚ attitudes and beliefs held by an organization‚ directly impacts all the stakeholders of an organization. This assignment looks at a hypothetical scenario from Strait about a situation at private university. The goal is to determine an ethical decision that has the greatest benefits to the stakeholders in this organizational culture. To lend insight to the university
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Lending Decisions Assignment LOAN APPRAISAL REPORT Title: AFW 3841 Assignment By: Umasuthan Rengasamy (20365853) To: Dr. Sockalingam Faculty: School of Business and Economics Date of Submission: 4 May 2012 TABLE OF CONTENTS 1. Introduction 2. Company Profile 3. The Financial Performance (3 years) 4. The Proposed Project 5. Capital & Financials 6. Capacity 7. Collateral 8. Conditions 9. Compliance Issues 10. Justification for the Loan 11. Loan Decision and Terms
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Factors Influencing Consumer Buying Behaviour of Luxury Branded Goods KHOR ENG TATT Research report in partial fulfillment of the requirements for the degree of Online Master of Business Administration UNIVERSITI SAINS MALAYSIA 2010 ACKNOWLEDGEMENT First and foremost‚ I would like to thank my supervisor Dr Nabsiah Abdul Wahid for her relentless support‚ advice and guidance throughout the entire preparations of this dissertation. Not to forget my co-supervisor Dr Maliga Marimuthu
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Group Project Title: Effective Customer Relationship Management—Customer Loyalty Program Class Group: Thursday‚ SEM004 16:30—17:30 Group Member: Leung Mei Wun‚ May (10626919D) Ngan Ho Shan‚ Iris (10571756D) Poon Wing Lam‚ Yvonne (10627025D) Wan Wing Tung‚ Yuki (10542306D) Wu Kit Wing Ophelia (10504166D) Date of submission: Total no. of words: 2nd December‚ 2010 3‚491 words 1 Content Introduction & Background Objectives Importance of Effective Customer Relationship Management Why Hilton
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Intentions and Attitudinal Loyalty ABSTRACT The positive effect of customer satisfaction on repurchase intentions and attitudinal loyalty has been shown in numerous studies. The effect of switching barriers on these variables‚ however‚ have been subject to much less attention from researchers. In this study we propose that switching barriers can be seen as either positive or negative‚ and we examine their effects on customer satisfaction‚ repurchase intentions and attitudinal loyalty. A LISREL
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1. Abstract This white paper explores the Return on Investment (ROI) attributable to Customer Relationship Management (CRM) systems. It provides a discussion of the potential returns from such a system. Any organization attempting to analyze the ROI from a CRM solution must first complete a Situation Analysis (SA) to understand where the ROI may come from‚ as the sources of benefits relating to ROI vary from one organization to the next. Sources of ROI attributable to a CRM implementation arise
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Judicial Decisions.The effective law making process of modern Malaysia Table of Content Introduction Malaysian Judiciary Judiciary Administration Law Making Process … … Conclusion Introduction History of Malaysian Law Different countries practices difference types of legal system. Some country practices one type of legal system while other practices the mixed legal system which means a combination of two or more legal systems. Malaysia for example‚ practices the mixed legal system which
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CUSTOMERS‘ SATISFACTION ON SERVICE QUALITY OF STANDARD CHARTERED BANK 1 CUSTOMERS’ SATISFACTION ON SERVICE QUALITY OF STANDARD CHARTERED BANK By Mahamudur Rahman ID: 0830121 An Internship Report Presented in Partial Fulfillment Of the Requirements for the Degree Bachelor of Business Administration (BBA) INDEPENDENT UNIVERSITY‚ BANGLADESH April‚ 2012 CUSTOMERS‘ SATISFACTION ON SERVICE QUALITY OF STANDARD CHARTERED BANK 2 CUSTOMERS’ SATISFACTION
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1. How does Ben’s age affect his decision to get an MBA? This document is the property of Management Development Institute‚ Gurgaon. Ben passed out from college six years ago with a finance undergraduate degree. He is 28 years of age and his goal I to become an investment banker. Ben’s age can affect his decision to get an MBA due to the following reasons: o His age determines the time period wherein he can be productively employed. The time window available to Ben keeps on reducing with age
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