Introduction 4 1.1 Background of Chinese Internet service industry 5 1.2 Background of Tencent 7 1.3 The current events - Tencent VS 360 Safeguard 9 1.4 Scope‚ sources and methodology 10 Chapter Two: Literature Review 12 2.1 PEST analysis 12 2.2 SWOT 15 2.3 More on the difference and relationship between PEST and SWOT 16 2.4 Marketing Mix (4P) in Internet contexts 17 λ Products or services 19 λ Price 22 λ Place 24 λ Promotion 25 2.5 Porter’s Five forces
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CHAPTER- I Introduction INDIAN ELECTRICAL INDUSTRY PROSPECTS OF THE INDIAN ELECTRICAL INDUSTRY Like every other industrial sector in India‚ the Indian Electrical/Electronics Industry too is slowly emerging from out of its "protective cover". For far too long has Indian Industry remained shackled and consequently inward looking. Over the past fifty years there was no exposure to global players and competition‚ with the result that the Industry grew up in a sheltered environment‚ dependent
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Measuring Customer Expectations of Service Quality: case Airline Industry Logistics Master ’s thesis Ekaterina Tolpa 2012 Department of Information and Service Economy Aalto University School of Economics Measuring Customer Expectations of Service Quality: case Airline Industry Master’s Thesis Ekaterina Tolpa 06.06.2012 Information and Service Management Approved in the Department of Information and Service Economy _____________ and awarded the grade _______________ _________________________________________
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SOFTWARE AND ITS IMPACT ON THE AUTOMOTIVE INDUSTRY There are different fields of study involving and utilizing the use of CAD software‚ one in particular‚ the automotive industry. Like other industries who also employ the use of software to help make their jobs easier‚ the automotive industry is no different. The fact that the software allows them to create designs faster‚ easier and with more accurate measurements‚ makes it easy to see how the industry might benefit from this technology. CAD
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Business structure and processes INDUSTRY ANALYSIS FOR HOTEL INDUSTRY‚ INDIA Shruti Garg 2012H149223P Department of Management 16th November’ 2012 Submitted to Dr. Jyoti TABLE OF CONTENTS 1. Introduction 1.1 Background of Hotel Industry 1.2 Structure of Hotel Industry 1.3 Mid Market Segment 1.4 Budget Segment 1.5 Heritage Hotels 1.6 Others 2. 5 Major Players in Market 3. Profiles of some Major Players 3.1. Indian Hotels Company 3.2.ITC/Sheraton Group 3.3 The Leela Group 3.4 The EIH Ltd
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INTRODUCTION ABOUT AUTOMOBILES INDUSTRY: History and development of Automobiles also marks the dynamism in technological growth men have achieved. From the days of horseless carriages to the modern-age self-guided automobiles that are designed meticulously using cutting-edge technology‚ we have certainly-traveled too far. Automobile Industry in India is still in its infancy but growing rapidly. The opportunities in the automobile industry in India are attracting big names
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its introduction in 1979‚ Porter’s Five Forces has become the de facto framework for industry analysis. The five forces measure the competitiveness of the market deriving its attractiveness. The analyst uses conclusions derived from the analysis to determine the company’s risk from in its industry (current or potential). The five forces are (1) Threat of New Entrants‚ (2) Threat of Substitute Products or Services‚ (3) Bargaining Power of Buyers‚ (4) Bargaining Power of Suppliers‚ (5) Competitive Rivalry
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horse racing‚ it is just recently that the industry started to reach its maturity. The betting industry started to develop with the introduction of various kind of betting such as the National Lottery and the development of existing one such as betting on international football matches. With the introduction of different organisation in the industry‚ such as Steven Hills and XYZ LTD‚ competition has risen and companies must look at delivering the service with the best quality in order to attract
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|service marketing | |EXPECTATION AND PERCEPTION OF SERVICES IN JET AIRWAYS | |BASED ON STUDY CONDUCTED THROUGH SERVQUAL | |
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INTRODUCTION Context of the Study The food industry becomes large and diverse increasingly. For the aim of consumer options‚ food services can be different as elegant ambience‚ fine dining‚ casual dining‚ fast-casual dining restaurant. The focus of this study is on the operations management of a food service provider which is the fast-causal dining restaurant. The researchers have chosen Queen “J”‚ being the vendor of concession canteen of Shell Shared Services in which one of the researchers is employed
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