NATIONAL INSTITUTE OF FASHION TECHNOLOGY‚ JODHPUR Application of Category Management Principles in ZARA Submitted To:- Mr. Sanjay Kumar Submitted By:- Mr. Ritesh Malpani IInd Semnester MFM Introduction:- Category management is a retailing and purchasing concept in which the range of products purchased by a business organization or sold by a retailer is broken down into discrete groups of similar or related products; these groups are known as product categories (examples of
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supply chain explaining how it supports the "fast fashion" model. Zara‚ Spanish clothing with retail chain throughout the world is probably the world’s fastest growing retailer with almost a thousand stores. Zara has it own unique business model that enabled Zara to be compete with its competitors‚ and it’s driven by Zara’s "fast fashion" with its vertically integrated supply chain. Vertically integrated supply chain allowed Zara to successfully build up a strong retail chain combine with the forces
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As completely as possible‚ sketch the supply chain for Zara from raw materials to consumer purchase. Zara makes about 40% of their raw material (fabric). The remaining 60% is outsourced from within Spain‚ mostly from the La Curuna. Designing of clothes at Zara is done by creative teams of over 300 professionals at the headquarters in La Curuna‚ Spain. They act on the information fed to them from the stores managers. The first stage in Zara’s production system is cutting of fabric. The design
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Mohan Shiv Section #1 Boston College Carroll School of Management MM 720 Management Practice I STRATEGIC ANALYSIS Professor MCCLEELLAN Case: Cola wars Continue: Coke and Pepsi in the 21st Century September INDUSTRY ANALYSIS OF THE CARBONATED SOFT DRINKS INDUSTRY Description of the Industry The industry of Carbonated Soft Drinks (CSD) is highly concentrated. The three major companies‚ Coca Cola‚ PepsiCo‚ and Cadbury Schweppes accounted in 1998 for more than 90% of market share
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segmentation and positioning of Zara Segmentation Strategy The segmentation strategy employed by the fashion retailer Zara is based one the typical demographics of the customers like gender‚ age and psychographics. However aside from this the company also targets customer is based on their sense of fashion and style e.g.‚ contemporary‚ trendy‚ classic‚ grunge‚ Latino etc. (Safe‚ 2007) The ethnicity of the brand as well as its target market is blended by Zara in its product offering which match
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MGMT 6620: Operations & SCM HBS Case Study Zara: IT for Fast Fashion 4/9/2013 1. What is the Zara “business model”? What weaknesses‚ if any‚ do you seen in this business model? The value propositions offered by Zara to its main customers who are young‚ fashion conscious city-dwellers is offering new styles within the time-frame of several weeks as well as providing assortment of choices for customers and the uniqueness of clothing styles fitting individual customer needs. To achieve
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ZARA: IT For Fast Fashion 1. Is Zara’s business model scalable ? No‚ Zara’s business model is not scalable Reasons: • • • • Though Zara is able to do well in a dynamic market‚ most of the sales of Zara come from Spain (46%) and from women’s segment (73.3%). Hence it becomes very difficult for Zara to scale it up to other countries and other segments. Zara follows decentralized model where store managers have lot a of power – It is very difficult to find such efficient people once we they scale
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sophistication. In the next chapter‚ we’ll look more closely at two major channel intermediaries—retailers and wholesalers. We’ll start with a look at a company whose groundbreaking‚ customer-centred distribution strategy took it to the top of its industry. Q uick‚ which rental-car company is number one? Chances are good that you said Hertz. Okay‚ who’s number two? That must be Avis‚ you say. After all‚ for years Avis advertising has said‚ “We’re #2‚ so we try harder!” But if you said Hertz or
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orry‚ Zara. Gap’s Got Game. by Liz Gunnison Aug 12 2008 The Spanish company eclipses Gap as the world’s biggest specialty retailer‚ but on closer inspection... A Zara store in China. The chain’s owner‚ Inditex‚ surpassed Gap Inc. as the world’s biggest specialty retailer in the second quarter. But the lead may already have vanished. Image: epa/Corbis Based on first-quarter results‚ Zara International of Spain has closed the gap on Gap Inc.‚ becoming the world’s largest fashion retailer by
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various guidelines for the banking sector of the country. A sound banking system is important for smooth development of banking system. It can play a key role in the economy. It gathers savings from all over the country and provides liquidity for industry and trade. In 1957 A.D. Industrial Development Bank was established to promote the industrialization in Nepal‚ which was later converted into Nepal Industrial Development Corporation (NIDC) in 1959 A.D. Rastriya Banijya Bank was established in 1965
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