Research Publication Date: 12 November 2010 ID Number: G00208603 Case Study for Supply Chain Leaders: Dell ’s Transformative Journey Through Supply Chain Segmentation Matthew Davis Faced with ever-changing customer needs‚ product commoditization‚ unique global requirements and new‚ low-cost competitors‚ Dell embarked on a three-year journey to segment its supply chain response capabilities. The company designed its supply chains based on a mix of cost optimization‚ delivery speed and product
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Dell Pursues Growth in a Challenging Environment I. Company Overview Dell was founded in 1983 by Michael Dell‚ an 18 year old college freshman from Texas who started out upgrading hard drives for IBM compatibles on nights and weekends. Dell is leading technology provider that design‚ develops‚ manufacturer and support PC’s‚ software and peripherals‚ storage and servers‚ and associated services. Within a year‚ his service business had grown to an incredible $6 million from performing computer
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Kevin Rollins on the Soul of Dell Kevin Rollins has served as Dell’s Chief Operating Officer since 2007‚ and has worked for the company since 1996 (“Kevin Rollins: Executive profile & biography‚” 2010). As COO‚ Rollins is responsible for the day-to-day operations of the company. As a former Chief Executive Officer of the company‚ he has extensive knowledge about the workings of Dell. Creating and implementing new business strategies‚ communicating with the public and media‚ and serving as the role
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I. INTRODUCTION 1. About the company Dell Inc. (formerly Dell Computer) is an American multinational computer technology corporation based in Round Rock‚ Texas‚ United States‚ that develops‚ sells‚ repairs and supports computers and related products and services. Bearing the name of its founder‚ Michael Dell‚ the company is one of the largest technological corporations in the world‚ employing more than 103‚300 people worldwide. Dell is listed at number 44 in the Fortune 500 list. It is the
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Conclusion Dell became the first company in the information technology industry to establish a product-recycling goal (in 2004) and completed the implementation of its global consumer recycling-program in 2006. On February 6‚ 2007‚ the National Recycling Coalition awarded Dell its "Recycling Works" award for efforts to promote producer responsibility. On July 19‚ 2007‚ Dell announced that it had exceeded targets in working to achieve a multi-year goal of recovering 275 million pounds of computer
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Direct from Dell-Strategies that Revolutionized an Industry 1. a. In a span of 20 years‚ from 1984‚ Michael Dell became the leader of one of the most profitable and innovative organizations in the world. The meteoric rise of Dell Computers Corporation was largely a result of some innovative strategies and perspectives and reveals a new model for doing business in the information age. Discuss the major mistakes made during this period and the resulting lessons learnt by Dell. First mistake‚ though
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Dell Computer – The Past‚ Present‚ and Future When Michael Dell founded Dell Computer in 1984 the company’s mission was to be “the most successful computer company in the world” (Diversity Facts‚ 2011). To achieve his goal of becoming the dominant supplier of affordable consumer grade PCs‚ Dell Computer adopted a Direct Selling business model‚ building each PC only after a customer places an order. Revolutionary at the time‚ this system allowed Dell to reduce inventory to Just in Time levels.
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Mortimore and I have provided a detailed case analysis based upon “Dell‚ Inc. in 2006: Can Rivals Beat its Strategy?” In 1984‚ Michael Dell formed a company now known as dell‚ Inc. with a strategy to sell build-to-order computers directly to its customers. Customers would have to phone‚ fax‚ or order their custom built computers which eliminated the expense of middlemen known as resellers. Between the years of 1986-1993‚ Dell had to refine its strategy in order to gain market-credibility against
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1.Straightforward. Unique. Powerful. Dell has based its success on a simple concept: maximizing their understanding of our customers’ needs‚ and then fulfilling them with superb value; high-quality‚ relevant technology; customized systems; superior service and support; and products and services that are easy to buy and use. Their continuously evolving strategy combines a revolutionary direct customer model with new distribution channels to reach more consumers and small businesses. So that their
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Real world situation – Dell Inc. Dell Inc. was founded in 1984 by Michael S. Dell‚ who developed the supply chain formula‚ which would end up making Dell one of the world leaders in PC sales. When applying the resource-based view and the VRIN-framework to Dell‚ it becomes clear that Dell has a definite competitive advantage. Dell’s success-formula combines several resources which are “unique‚ valuable to customers‚ and difficult to imitate”. What makes Dell so special‚ is the fact that it does
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