Dell 4p’s of the Marketing Mix COMPANY BACKGROUND [pic] [pic] Introduction of Dell Inc. Dell Inc. is a multinational technology corporation that develops‚ manufactures‚ sells‚ and supports personal computer and other computer related-products. Dell Inc. based in Round Rock‚ Texas. Dell Inc. employs more than 82‚700 people worldwide. Dell Inc. grew during the 1980s and 1990s to become (for a time) the largest seller of PCs and servers. As of 2008 it held the second spot in computer sales within
Premium Dell Marketing Personal computer
2. Accounting functions This chapter will discuss the organization of Dell in general and provide insights about the Dell business. Will discuss the different stakeholders who are interested in Dell Company and what the key resources of Dell are. Will see the role of accounting within the organization and the accounting software‚ if any‚ they use. 2.1. About Dell Michael dell is the founder for Dell Company. Michael‚ with twenty seven years old‚ was the youngest CEO of a fortune 500company in
Premium Generally Accepted Accounting Principles Asset Balance sheet
1. List ways that Dell conducts research on its customers to continually improve products and services. To continually improve their products and services Dell conducts research through: customer service online surveys brainstorming session in forum or groups using the telephone Dell posts online questionnaires to create customer responses to specific ideas as part of their market research. Ideastrom gives to the customer the ability to interact and suggest ideas to improve
Premium Vilfredo Pareto Pareto principle Qualitative research
Statement of Purpose The purpose of this paper is to identify motivational techniques that are being used in different organizations. The three organizations that will be analyzed are Dell‚ Hewlett-Packard‚ and Motorola that are named in the top Fortune 500 companies. These companies build on the principle that individuals act in ways to take full advantage of the value of exchange with the organization. Research and theory building in goal setting‚ reward systems‚ leadership‚ and job design have
Premium Motivation Maslow's hierarchy of needs
Case Discussion – Assignment Questions Thursday‚ February 17‚ 2011 Case (6): Dell Inc in 2008 1. What is your evaluation of Michael Dell’s performance in his roles as Dell’s CEO and Chairman? How well has he performed the five tasks of crafting and executing strategy that were discussed in Chapter 2 I was impressed with what Michael Dell has done for the company. Dells first company‚ PC’s Ltd. had a strategy of selling PC computers which mimicked IBM‚ except for a few minor components‚ were
Premium Personal computer Dell Hewlett-Packard
Physical Attractiveness Bias in Hiring: What Is Beautiful Is Good Comila Shahani-Denning Associate Professor Department of Psychology T he bias in favor of physically attractive people is robust‚ with attractive people being perceived as more sociable‚ happier and more successful than unattractive people (Dion‚ Berscheid & Walster‚ 1972; Eagly‚ Ashmore‚ Makhijani & Longo‚ 1991; Hatfield & Sprecher‚ 1986; Watkins & Johnston‚ 2000). Attractiveness biases have been demonstrated in such
Premium Physical attractiveness Human physical appearance Human
a particular industry or company’s market. We have to consider two things while situation analysis 1. Company’s external or macro-environment • Industry and competitive conditions 1. Company’s internal or micro-environment • Competencies‚ capabilities‚ resource strengths and weaknesses‚ and competitiveness. Industry and competitive analysis uses a tool kit of concepts and techniques to get a clear fix on key industry traits‚ the strength
Premium Tea
DELL COMPUTERS TO BECOME A PRIVATE COMPANY IN AN EFFORT TO AVOID BANKRUPTCY Michael the CEO of Dell became a business man when he was really young. He believed if you had an idea‚ worked hard and treated customers with special care you can make money and sometimes a lot of it. Michael started the company with a bare $1000. In 1984 where he started a company that custom made person computers. In 1988 is company grew into what’s known as Dell incorporation. And issued over 3.5 million shares to the
Premium Personal computer Dell Stock
Dell had expanded beyond PCs to servers‚ storage‚ and communications equipment Because of the softening of the global economy and the events of September 11‚ demand for PCs was down sharply Dell responded with an aggressive price strategy and reduced costs through workforce reductions and facility consolidations Dell bases its success on its build-to-order‚ direct sales model Because of the tariff-free provisions of Mercosur and the close proximity of Dell’s manufacturing facilities in the
Premium United States dollar Currency Forward contract
successful in that field such as dell or ebay. In this essay‚ the reasons that make Dell‚ in particular‚ become successful will be fully discussed. According to “What-is-dell” (2007)‚ Dell‚ is a computer hardware manufacturer and distributor and other services related. The company is one of the world’s biggest computer distributors in terms of both quantity of units sold and gross income‚ and one of the United States’ largest corporations. From 1999 until 2006 Dell delivered more complete computer
Premium Customer relationship management Customer service Sales