According to the Levin Institute (2001)‚ the term globalization refers to the increasing connections people‚ companies and states are forming around the world. The process of forming social and economic ties across vast distances is nothing new historically; however‚ technological improvements and liberal trade agreements have increased these connections greatly in contemporary times. One of the primary drivers of globalization has been in respect to market forces‚ whereby many consumer goods and
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Case 2: Zara 1. What are the essential elements of Zara’s business model? The business idea of Zara is to link customer demand to manufacturing‚ and to link manufacturing to distribution. And based on this general idea‚ Zara has several essential elements for its business model. First‚ speed and decision making‚ which means that in the external level‚ Zara need to respond very quickly to demands of target customers‚ and always keep in style. While for the inside‚ Zara treasure intelligence
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Introduction According to the Stanford Encyclopedia of Philosophy‚ globalization is covering a wide range of distinct political‚ economic‚ and cultural trends (Stanford Encyclopedia of Philosophy‚). Globalization has enabled businesses to tremendously expand and for the most part‚ consumers find great satisfaction in globalization. Industries like the hospitality industry find successes in the global markets that are unheard of traditionally. Businesses such as Subway‚ McDonalds‚ and Wal-Mart
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Apparel Industry Outlook The global apparel chain was a typical buyer-driven chain in which upstream structure was fragmented‚ locally owned‚ dispersed‚ and often tiered production whereas downstream structure was relatively concentrated intermediaries. The industry was coordinated and dominated by downstream intermediaries like retailers and branded marketers. A short summary of the apparel industry characteristics was as follows: Production: Very fragmented apparel production. Developing countries
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The role of market orientation on company performance through the development of sustainable competitive advantage: the Inditex-Zara case Andres Mazaira  University of Vigo‚ Oureuse‚ Spain E. Gonzalez  University of Vigo‚ Oureuse‚ Spain Ruth Avendano Ä University of Vigo‚ Oureuse‚ Spain Keywords Market orientation‚ Competitive advantage‚ Clothing industry‚ Organizational culture Abstract This paper has been developed as a part of research seeking to verify the effects of organisational
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February 21‚ 2008 Sommaire I- Introduction 3 II- Analysis 4 III- SWOT Analysis 6 IV- Solutions 7 V- Recommendations 9 I- Introduction This case study presents two companies‚ Marks & Spencer and Zara‚ which are active in the apparel industry‚ and examines supply chains and the product-process linkages of both companies. Marks & Spencer‚ originally named Penny Bazaars‚ was founded by Michael Marks in 1884 in Northern England as a clothing sales company. Ten years after
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130809 Globalization in General Electrics Part I: The Industry (6 PAGES) Globalization Diversified financials is the industry we are going to focus on. In terms of globalization‚ there is no equal to the type of companies which are defined as part of this industry. Because of their definition they are the best representative of globalization and trough a deep analysis we will see how those companies manage the corporate strategy. Research on globalization specifically for the industry Develop
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Chapter 8: Power and Persuasion Part I - Improving the outcome through “Power” I. Overview What distinguishes successful negotiators from the rest is the consistent building of a strong power base. Power‚ in the context of negotiation‚ is defined as ‘the ability to induce the other party to settle less than it wanted’. Power is not an absolute commodity. What makes you powerful in some situations may be quite irrelevant in others. In this chapter‚ we will discuss how to leverage
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backward integration. Vertical integration potentially offers many advantages‚ for example it improve supply chain coordination‚ provide more opportunities to differentiate‚ capture upstream or downstream profit margins‚ increase entry barriers to potential competitors‚ facilitate investment in highly specialized assets and last but no least it enable firms to be more responsive to changes in market needs and less vulnerable to competitors. On the other side‚ vertical integration has the following
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Zara: Case questions 1. Coordination of a supply chain is always important. However‚ such efforts are usually initiated by certain parties. For the global apparel industry‚ would it be more suitable for downstream or upstream parties to be the driver of the coordination? Motivate your answer with the use of two important characteristics of the apparel industry. 2. Clearly Zara has a strong relationship with all parties within the supply chain. a) Which of the following retailer-supplier relationships
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