Carolina Pires | 152114133 Catarina Pires |152114067 Fábio Viegas |152114135 Francisca Silva |152114156 Manuel Costa | 152114141 Miguel Simões | 152114028 CONTENTS 005 022 INTRODUCTION VALUE CHAIN ANALYSIS 024 007 EXECUTIVE SUMMARY 009 INDUSTRY ANALYSIS 009 PEST ANALYSIS 011 PORTER’S FIVE FORCES FRAMEWORK 013 SEGMENTATION 018 SWOT ANALYSIS 019 CORPORATE STRATEGY 024 COMPANY’S SCOPE NATURE AND SOURCES OF COMPETITIVE ADVANTAGE 019 DUAL STRATEGY 015 020 COMPETITOR ANALYSIS SUSTAINING
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industrial strategies and the concern of the economic impacts just as it was treated during the 1930s-1950s across Europe. During the 1930’s it was found that temperatures were increasing since the early 19th-century as well as the shrinkage of Artic ice. Guy Stewart Callendar‚ a power plant engineer‚ found the first evidence of increasing carbon dioxide in our atmosphere. He believed that mankind was responsible for carbon dioxide emissions raising global temperature. He continued to observe
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3110 L1 Case Report: Southwest Airlines What is SWA’s competitive strategy? What does it take to execute the competitive strategy? The SWA has adopted ‘Cost Leadership’ as its competitive advantage. And it has achieved low cost through numerous ways. To commence with‚ the Southwest workforce routinely turn around an aircraft in only 15 minutes and its gates are manned by a single agent and have a ground crew of six or fewer‚ which are much lower than other airlines. In other words‚ the SWA needs
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Sy 1 Julia Sy Professor Jillian Tan ENG 11 R42 6 August 2013 Cultural And Gender Diversity in the Cabaret Right after the final examinations of my senior year in high school‚ my mom decided to take a short weekend trip to Thailand. She had booked a ticket to Bangkok‚ and made plans for the both of us‚ including my sister and my aunt who met us up in Thailand‚ to stay at this apartment-hotel at Wireless Road‚ which was conveniently across Central Chidlom department store‚ a mall
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Three Dominant Learning Styles Team B Strategies for Success SLS 1105 02/22/2011 Three dominant learning styles There are three basic types of learning styles. The three most common are visual‚ auditory‚ and kinesthetic. I myself and my team members research that students learn in many ways‚ like seeing‚ hearing‚ and experiencing things first hand. But for most students‚ one of these methods stands out. It also has showed us that students can perform better on tests if they change
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Nirav s / Azizi ahamad ( Educational Sociology ) A system is basically a concept whether physical or social. The idea of a system is fundamental with environment. The notion of a social system is a general one can be applied to social organization that are carefully and deliberately planned. As a social system school is characterized by an interdependent structure of parts‚ a clearly defined population‚ differentiated from its environment‚ a complex network of social relationships and its own unique
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carrier for air travelling passengers. Prior to 2006 there were three low cost airlines operating within the country‚ on 15 November 2006 funded by SAA the emerging of Mango airlines took place. Tickets sales for the airline were sold out for almost a month‚ the prices of air tickets were either the same or cheaper than any other mode of transport within the country. This boosted consumer confidence and the other airlines weren’t able to compete with Mango’s reduced prices. Mango’s marketing strategies
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Southwest Airlines Introduction: Southwest Airlines is a passenger airline based out of Dallas‚ Texas that provides air transpiration throughout the United States. Southwest is currently the 6th largest U.S. airline based on revenue. It currently has more than 3‚100 flights in 73 cities‚ making it the largest U.S. carrier passenger airline. They provide good options‚ such as early check-in‚ hotel packages‚ car rental‚ and free luggage up to two bags‚ which are one of their techniques to provide
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AEA 11‚5 9‚4 8‚3 TK 26‚6 35‚3 29‚9 2009 AEA -5‚8 -4‚2 -4‚5 TK 15‚8 15‚2 19‚0 2010 PAX Middle East 2007 4‚1 4‚2 5‚1 15‚5 11‚6 13‚8 -1‚7 3‚0 1‚2 12‚3 19‚7 24‚3 AEA TK AEA TK 2008 2009 AEA TK 2010 PAX Source: AEA= Association of European Airlines (Scheduled Traffic) AEA 7‚6 12‚6 6‚1 14‚0 13‚6 15‚7 8‚2 0‚8 3‚8 TK ASK 2‚7 0‚0 2‚6 8‚9 1H’11 22‚0 17‚4 AEA RPK AEA TK AEA -10 20 9‚9 11‚8 9‚2 30 11‚7 17‚4 18‚0 50 ASK 1H’11 RPK 9‚0 10‚4 9‚1 10 20 30 -10 0
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Analysis: Internal factors: Strengths: Joint Venture with Japanese Airline Partnership with JetBlue Member of oneworld alliance International - Flies to North America‚ the Caribbean‚ South America‚ Europe and Asia Number of routes AAdvantage frequent flyer program Weaknesses: Older airplanes Unstable chairs on their airplanes Current financial situation External factors: Opportunities: Merge with another airline Reorganization of their company Successful retrenchment strategy
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