Summary of the Case: Alpen bank needs to launch credit card in Romania which is a matter driven by market dynamics‚ customer demographics‚ usage behavior and changing macroeconomic conditions. Formulation of an effective marketing strategy is inevitable for the introduction of the credit card in such an environment. 1. How should Alpen position its card‚ if it intends to launch it? Positioning is identifying a set of possible competitive advantages to build a position in the minds of the consumers
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The Farm Bank The Farm Bank has asked for the advice of your company. They recently installed a new MIS system which‚ as of yet‚ has not resulted in the expected increase in efficiency. The president‚ Mr. Swain‚ wants to find out why. Your supervisor recently requested an internal analysis of the onsite consultant’s work‚ who has already written a case summary document. You begin your assignment by reading this document. The Farm Bank The Farm Bank is an old and solid banking institution
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Great Dakota Bank Case Assignment Questions 1. What is the value proposition for online banking? Explain. How should Great Dakota Bank communicate this value to its customers? The value proposition for online banking is to ensure customers how valuable and useful online banking can be for them. Customers who engage in online banking are able to constantly keep track of their spending‚ pay bills online‚ transfer money between accounts‚ and know where their money is going out and
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best banks back then‚ Barclays began acquiring other banks across UK‚ such as Bolithos in Cornwall and the South West in 1905. By doing this Barclays became known throughout the company and so increased its market shares and profits. Whatever this company did was related to the fact that it wanted to increase its ability to perform its business effectively. Another great move made by Barclays is its acquisition of UK ’s largest bank with its head office outside of London‚ Martin ’s Bank‚ in 1969
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going down and is hurting their core growth strategy of acquisitions. Compared with the financial results of the country’s largest 25 bank holding companies‚ Banc One has been very successful during the decade since 1982. It has the highest and most consistent ROA‚ ROE and EPS. Its EPS has been consistently growing for the last 24 years which none of the other banks have been able to imitate. The reason behind the success of Banc One has been a three pronged approach: * retail and middle market
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Name: Aadarsh Raju Date: May 12‚ 2011 BBVA BANK (A): Innovation Initiatives 2003-2008 This case shows how a large corporation can appreciate innovation as their new organizational culture. For a bank that based its expansions on geographical spread‚ mergers & acquisitions & revenue growth‚ to change to a culture based on innovation is not an easy task but is a step in the right direction. However‚ with the advent of the financial crisis in 2008‚ consumers have lost faith in financial
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Executive Summary Over the past few years‚ Tri-Cities Community Bank (TCCB) has had strong financial success. To continue along the path of success‚ a new performance measurement system which directs decision-makers toward long-term value-creating activities is to be discussed at the next annual strategic direction meeting. The new performance measurement system consists of using a Balanced Scorecard to improve the financial performance of TCCB along with other helpful tools such as a Cause-and-Effect
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Tri-Cities Bank MEMORANDUM TO: Tri-Cities Bank; Board of Directors FROM: Chris Billings; SD President DATE: April 11‚ 2013 SUBJECT: BSC Performance Measurement I have proposed a plan to get what’s best out of our wonderful employees and make Tri-Cities Bank the most desirable bank to host customer’s deposits. It will increase financial performance from the bottom‚ up. The program is called the Balanced Scorecard (BSC). It works by using four business perspectives and lead/lag indicators
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Deutsche Bank and the Road to Basel III Deutsche Bank made its entrance into the world in 1870 and it was one of the first banks to adopt universal banking as it promoted and facilitated trade relations between Germany and other overseas markets. Deutsche Bank acquired smaller banks in Germany in order to be the most prominent bank in their home base in addition to having a global reach. Following World War I‚ inflation took over Germany causing many borrowers to default on their loans forcing the
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Executive Summary Commerce Bank has been a pioneer in the banking industry by returning to customer service. This has driven customers to the bank‚ but in order to stay ahead on the curve they want to move away from the model that has worked for them. An analysis was performed regarding whether their new concept of “retailtainment”‚ entertaining customers throughout the banking service process‚ would be beneficial or not. After thorough consideration‚ it was determined that “retailtainment”
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