SWOT : AIR ASIA Strengths 1. low cost operation 2. target mass customers 3. efficiency workforce 4. Staffs have multi skill to do their job. 5. single type fleet to service the customer‚ it easies to maintenance. 6. lowest fare more than others. 7. Sell the ticket direct to the customer. Weakness 1. Limited service to the customer. 2. charge every things except the ticket 3. A lot of competitor. 4. Brand positioning lower than other brand. 5
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1.3 The South Korean image 1.4 Comparison with other countries 1.5 Factors that affect competiveness 2. Organizational structure 2.1 Elements that have impact on the SBU’s 2.2 Most important stakeholders 3. Cultural differences 4. Alliance 4.1 Cooperation process 4.2 Timeline 4.3 Internet 5. Strategic Choices 5.1 Positioning 5.2 Mission statement 5.3 Global corporate strategy 5.4 Objectives 6. Leadership and Staff Motivation 6.1 Style of leadership 6.2 Hiring international staff 7. Branding 7.1 Branding
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CHAPTER 1 INTRODUCTION Cebu Pacific Air is owned by one of the Philippines’ business mogul‚ JG Summit Holdings Inc. JG Summit Holdings Inc. is owned by the Gokongwei Family which is also the owner of several multi-billion companies such as Universal Robina Corporation which is into food industry‚ Robina Land Corporation which is into Real Estate Industry and is responsible in building the Robinson’s Malls‚ United Industrial Corporation‚ a Singapore-based real estate company responsible for
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Christianity in East Asia When Europeans started sailing the globe looking for new land they wanted to colonize they had many tools that they could use‚ ships‚ the astrolabe‚ muskets and cannons for showing their military might‚ manufactured goods to show their economic power‚ and their last tool was religion‚ specifically Christianity of the Catholic and Roman Catholic denomination to counter the spread of the Protestant movement in Europe. Dominican‚ Franciscan and Jesuit missionaries successfully
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focus from the reader in order to keep pace with the various characters and events that unfold throughout the novel. Wave The author begins the novel by introducing the major characters in the opening scene as the assault of Anopopei‚ a symbolic Pacific island‚ is about to begin. The platoon is part of a 6‚000-man force positioned to take the Japanese-held island in order to clear the way for a much larger American advance into the Philippines.
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Introduction South Asia is a volatile region. In particular‚ India and Pakistan have‚ since the end of the Cold War‚ been widely regarded as the two countries most likely to become involved in a nuclear war. The cultural‚ religious‚ and ideological tensions that underlie the state-tostate antagonism are very deep-seated. The long and contested border‚ frequent armed conflict and mutual distrust result in an inherently unstable situation between the two nuclear armed rivals. This study will summarize
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Question 1 Discuss the growing demand for logistics. (10m) The reason for the rapid growth of the logistics industry can be attributed to the fact that a majority of the companies dealing in logistics operations target clients of medium size instead of targeting the stalwarts of the logistics industry. Nowadays‚ the advance IT technologies had make the internet retail or online shopping is growing rapidly and this will be an increasing source of demand for both large and smaller logistics units
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Japan were not affected much but its economy had to experience some long-run difficulties. Although this crisis was called “East Asian” crisis because it began from East Asia‚ its effects were worldwide.It even affected some countries such as:Russia‚Brasil and America. 1.THAILAND: From 1985 to 1995‚annual economic growth rate is 9 %.From 1991 to 1996‚the deficit of Thailand balance trade was 35‚26 billion USD.In 1996‚Thailand’s current account deficit is 14‚7 billion USD.To 1996‚foreign
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How effectively did colonial governments deal with of nationalist movements in Southeast Asia the period before WWII? Colonial initiatives during pre-war nationalism in Southeast Asia took the form of both colonial suppression and concessionary measure. The extent of effectiveness of these measures is depended on how the colonial masters carried put these initiatives and also the extent to which the nationalist movements could resist them. Colonial suppression was the most effective in the short
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Alexander Clackson Word Count: 2900 What are the main obstacles to cooperation? The world we live in always seems to contain wars and conflicts. Just by looking back over 100 years‚ the history is filled with major wars like the two World Wars‚ the constant scare of escalation of threat during the Cold War and more recently The Afghan and Iraq War. Despite the fact that people always talk about the need for peace‚ the world is instead filled with fear and constant security threats. Since the First
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