Impact of Advertising on Youths’ Purchasing Behaviour Nur Amalina binti Zahir Bachelor of Professional Communication International University of Malaya-Wales Table of Contents Background 3 Definition 3 Advertising Industry in Malaysia 4 Aim 4 Motivation of this Study 5 Problem Statements 5 Research Questions 6 Research Objectives 6 Scope of this Research 6 Significance of this research 7 Theoretical Framework 8 Underpinning Theory 9 Proposed Research Methodology 10 Sample Size 10 Sampling
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INTRODUCTION TO CONSUMER BEHAVIOUR Consumer behavior is affected by a host of variables ranging from personal‚ professional needs‚ attitudes and values‚ personality characteristics‚ social economic and cultural background‚ age‚ gender‚ professional status to social influences of various kinds exerted a family‚ friends‚ colleagues‚ and society as a whole. The combination of these factors help the consumer in decision making further Psychological factors that as individual consumer needs
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Youth gangs in North American society are nothing new. When we turn on the news we often hear stories of misguided youth contributing to yet another gang related crime. Even though it is known that youth crimes are overrepresented in the media today‚ the subject of youth gang activity is quite a predicament to our society. Over the last few years‚ there has been a moral panic created by constant exposure to the media which portrays a great amount of youth crimes and violence. In Canada there
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highly addictive. Promoting a product that can kill is wrong. Tobacco advertising was banned from television in 1971. Unfortunately‚ the tobacco industry did not hurt from the ban. Marlboro came out virtually unscathed. Their incredible print advertisements with “[…] the image of cowboys smoking cigarettes retained its power and sales continued to grow for Marlboro” (Carlson and Luhrs 2). This is an addiction that is not cheap. Cigarettes continue to become more and more expensive.
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lipstick-red soles. It then further discusses several definitions and theoretical concepts in order to assist and support the main evidence of: (1) how the needs and motivations of consumers are being linked to the luxury brand product as well as how it influences the purchase decision making process; (2) the analysis between generic goals and product-specific goals; (3) whether consumers are being rationally or emotionally motivated throughout the decision making; (4) how the marketing campaign that is being
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BSBMKG507A Interpret Market Trends and Developments BSBMKG402B Analyse Consumer Behaviour Scenario–based report Report prepared for Rodney Sands Teacher‚ MKTNG & ADV‚ GCIT by Student Name: Mikaylah Murphy Student ID: 4100247810 Due Date: Friday‚ 11 June 2010 Table of Contents Executive Summary ii 1 Introduction 1-1 1.1 Aim 1-1 1.2 Scope and Rationale 1-1 1.3 Sources of Information 1-2 2 Product Findings 2-3 2.1 What is Playboy 2-3 2.2 The man behind
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Consumer Behaviour: CHAPTER 1 Consumer behaviour and marketing strategy: * market segmentation * positioning strategy * new market applications * global marketing * marketing mix * consumerism‚ ethics and non profit marketing Consumer behaviour is product person situation specific * product specific * person individual * situation Consumer behaviour * a discipline dealing with how and why consumers purchase (or don’t purchase) products and services
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beverages by alcohol companies through a range of different media. Alcohol advertising is one of the most closely regulated forms of advertising‚ along with tobacco. The self-regulation system in Australia is not effective at protecting children and youth from exposure to alcohol advertising‚ a great deal of which contains material appealing to these groups (Fielder‚ Donovan & Ouschan 2009). The Alcoholic Beverages Advertising Code was introduced to guarantee that alcohol advertising will be
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mass media advertisement of your choice which clearly illustrates how EACH of the following variables; a) Any TWO external environmental variables influencing customer behaviour‚ and b) Any TWO internal determinants of consumer behaviour typically influence customer purchasing decision process for the product or service in question and explain also how the company is addressing these environmental variables and individual determinants of customer behaviour in the advertisement.
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Controversial TelevisionAdvertising for Children Today ’s children are unique in many ways from previous generations‚ but perhaps the most influencing on our young children today is Television advertisements. "In 1997‚ the nation ’s estimated 34 million children age 12 and under will have spent or influenced spending of a record $500 billion" (Horovitz 1997). There is obviously a great deal of interest in this subject‚ many books have been written‚ and many studies and reports done on the effects
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