Case 1-1 Starbucks – Going Global Fast Sept. 23‚ 2012 Question#1 - Identify the controllable and uncontrollable elements that Starbucks has encountered in entering global markets. The controllable elements of marketing decisions for Starbucks include product‚ price‚ promotions‚ distribution and research. The uncontrollable elements of marketing decisions facing Starbucks include competition‚ politics‚ laws‚ consumer behaviors and level of technology. (Philip Cateora‚ 2010) Starbucks is one
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Starbucks: A Strategic Change and Management Perspective Master Thesis Submitted in partial fulfilment of the requirements for the degree of a Master of Science in Management Reader: Name of Reader Submitted by: Your Name Student ID: Your Immatriculation ID Degree Program: Your Programme Semester of Study Semester Address ZIP Code and City Tel.: Phone Number Email: e-mail address Date of Submission: Calender date [Surname] 2 Table of Contents List of Figures and Tables
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Cultural Differences Between Poland and America Hofstede’s dimensions of culture are the most popular model to explain the various effects across cultures. The data gathered by Hofsted from approximately 70 countries analyzed survey responses from participants. He developed five cultural dimensions that vary across multiple countries; Individualism- Collectivism‚ Masculinity- Feminity‚ Power Distance‚ Long Term Orientation‚ and Uncertainty Avoidance. Each characteristic carries a certain impact
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Each countries culture is unique to itself and these cultures heavily influence how its citizens act (Thompson‚ n.d.). These unique cultures can aid a business transaction if cultures are compatible or if both sides research on proper etiquette (Thompson‚ n.d.). Business relationships can be hampered if individuals do not research or if cultures are slightly different and committing a faux pas is easily done (Thompson‚ n.d.). Two cultures that are somewhat similar are Canada and Spain (Canada‚ n
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Cultural differences regarding Japan and Marijuana Japan’s history with relation to marijuana is different than in the United States. Prior to occupation by US forces‚ nearly 200‚000 farm households cultivated hemp (Fulford 2003). It was not until the US imposed anti-narcotic laws that Japan faced issues of legal/illegal debate. During WWII‚ Japanese Imperial Army soldiers were allowed to smoke marijuana to ease the stress of battle. The smoke of the marijuana plant also held spiritual values in
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THE GLOBALIZATION OF STARBUCKS 1. Where did the original idea for the Starbucks format come from? What lesson for international business can be drawn from this? The original idea for the Starbucks format came from the 1980´s when the company´s director if marketing‚ Howard Schultz‚ came back from a trip to Italy enchanted with the Italian coffeehouse experience‚ the idea was to sell the company´s own premium roasted coffee and freshly brewed espresso-style coffee beverages‚ along with a variety
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There are many societies in the world that I had a choice to research about but there are two that really stood out to me that I really wanted to write about. The two that I chose were Ethiopia and Cherokee. These two have a lot of history to learn about. Not saying that the others don’t but when it comes to the religion aspect of these two there are tons to learn about. Ethiopia has a number of faiths that they practice and believe in. Out of all the Abrahamic religions‚ the most practice today
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While comparing the websites of Starbucks and McDonald’s I came to the conclusion that Starbucks is much more customer oriented when it comes to their coffee selection. On the Starbucks website a customer can go online and search the many different types of coffee Starbucks has to offer. You can filter out which kinds of coffee you do not like and the website will show you exactly what you are looking for and show you the exact price. While on the McDonald’s website there is just a list of different
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Culture diversity is defined as: the cultural variety and cultural differences that exist in the world‚ a society‚ or an institution according to dictionary.com. I decided to research the African American culture because their culture interested me most. The structure in African American families is often an extended family with non-related “family” members. The family is typically matriarchal because African American families are far more likely become single parent’s households. Grandparents are
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The colonist and the Indians faced each other with many prejudices‚ many times leading to war. Most of their problems were due to the misunderstanding of cultural differences between the two people. Each side struggled with trust amongst one another making it easier to not to work with each other. The problems between the colonist and the Indians are exemplified in two different stories‚ “A Narrative of the Captivity and Restoration of Mrs. Mary” written by Mary Rowlandson and the film The Last
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