The International Asian Research Journal 01(01): 59-65‚ 2013 ISSN: 2310-337X ©TIARJ Publications‚ 2013 www.tiarj.com ROLE OF ELECTRONIC MEDIA IN CHANGING VALUE SYSTEM IN PAKISTAN 1 1 Zafar Ali‚ 2Mirza Jan and 3Syed Qamar Bukhari PhD Scholar‚ Department of Mass Communication‚ Gomal University‚ D. I. Khan‚ Pakistan. Email: zafaralizfr@yahoo.com 2 3 Associate professor‚ Department of Mass Communication‚ Gomal University‚ D. I. Khan‚ Pakistan. PRO/Registrar‚ Department of Public
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For years‚ advertisers have targeted America’s youth‚ taking advantage of popular culture such as TV‚ media‚ videogames‚ and music videos‚ along with their psychology and instincts. They have amassed effective strategies to influence teens and children alike‚ resulting in them buying their products. However these millions of ads are taking their toll on our children’s health‚ behavior and much more. Advertising will only increase‚ already children see 40‚000 television commercials a year. For Unless
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ELECTRONIC MEDIA AND PRINT MEDIA INTRODUCTION TO ELECTRONIC MEDIA This is a type of MASS MEDIA which uses ELECTRONIC Energy in the user end. The most familiar electronic media includes video recording‚ audio recording‚ multimedia presentations‚ slide presentations‚ CD ROM’S and online contents. Also‚ recorded broadcasting in television‚ radio‚ telephone etc. could be considered as electronic media. THE BASIC USES OF ELECTRONIC MEDIA Electronic Media is probably the most diversified subject of study
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Matter of Time: Field Differences and the Shaping of Electronic Media in Supporting Scientific Communication Rob Kling & Geoffrey McKim April 27‚ 2000 Indiana University School of Library and Information Science 10th & Jordan‚ Bloomington‚ IN 47405 USA +1 812 855 5113 kling@indiana.edu‚ mckimg@indiana.edu Accepted for publication in: Journal of the American Society for Information Science Abstract The shift towards the use of electronic media in scholarly communication appears to be an inescapable
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A look at the world media landscape for children and youth immediately presents two opposing themes: opportunities and risks. For example‚ globalization of media brings opportunities to broaden children’s outlooks and provide more equal access to information‚ but it also threatens cultural identification and values. Technological advances bring the promise of new skills and greater youth participation in society‚ but also increase the risk of child exploitation and informational divides. There
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Electronic media are ubiquitous in most of the developed world. As of 2005‚ there are reports of satellite receivers being present in some of the most remote and inaccessible regions of China. Electronic media devices have found their way into all parts of modern life. The term is relevant to media ecology for studying its impact compared to printed media and broadening the scope of understanding media beyond a simplistic aspect of media such as one delivery platform (e.g. the World Wide Web) aside
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Scope of Media And Entertainment Sector The Media and Entertainment (E&M) sector can be regarded as one of the most influential industries. Unlike some other industries‚ the E&M sector enjoys direct interaction with people and hence‚ it has great power to influence people’s mind. Often the industry remains the driving force in building public opinion and determining its trends. Like the other countries of the world‚ the media industry also plays a very crucial role in India. The media and entertainment
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ELECTRONIC MEDIA Electronic media are media that use electronics or electromechanical energy for the end user (audience) to access the content. This is in contrast to static media (mainly print media)‚ which are most often created electronically‚ but don ’t require electronics to be accessed by the end user in the printed form. The primary electronic media sources familiar to the general public are better known as video recordings‚ audio recordings‚ multimedia presentations‚ slide presentations
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Media‚ the widest influence known to humans. The powerhouse of civilization. Why do the youth of today praise the photo-shopped bodies of Victoria Secret or Calvin Cline Models? Why do they thrive to keep track of the latest fashion trends that they see within the pages of popular magazines such as Vogue or Cosmopolitan? It’s the type of question that has no real answer‚ but far too many consequences. The ‘perfect’ body. Browse through the magazines‚ it’s there. Most teens will do anything to
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Media plays a very important role in our everyday lives and has a very strong influence in the moulding of youth. Media also has a strong influence on moulding the Youth as a social category. Examples of media are newspapers‚ television‚ radio‚ Internet and magazines. The youths always feel like being as fashionable as their favorite film actors or actress. They often feel like copying the hairstyle that their favorite television actor and sports person has. I am sure some of the girls among us
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