Fashion statement "It’s a new era in fashion - there are no rules. It’s all about the individual and personal style‚ wearing high-end‚ low-end‚ classic labels‚ and up-and-coming designers all together." — Alexander McQueen Like the quote from Alexander McQueen‚ this new era‚ the 21 th century‚ there are no rules within fashion. Basically it’s very hard describing a certain style that identifies the fashion within this era. Instead of having the designers and the fashion brands deciding what
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Fashion as our lifestyle Выполнили: Бабиева Ольга‚ Научный руководитель: Телухова Наталия‚ Максимова Галина ученицы 8 «Б» класса Васильевна‚ МОУ гимназия учитель английского языка г. Артём 20010г Contents: Introduction 3 What is fashion like nowadays 4 Who dictates fashion…………………………………………………………………
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Designing a Brand Hierarchy We all know the recession has drastically impacted consumer behaviors‚ but we may often overlook its direct impact on brands themselves. The recession has changed the way marketers manage their brand portfolios as they try to do more with less. As such‚ marketers are taking a closer look at how then can stretch existing brand equity across a greater number of products‚ often taking a parent brand/sub-brand approach. We generally see four different sub-brand approaches
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2. Create a draft version of a magazine advertisement for a fictitious product that claims to help enhance a person’s social identity or image‚ and then critique your ad. Complete all parts of the question. a) Preparation Consider the following brainstorming questions in order to start thinking about your advertisement: * What is the product? – Clear – Ox acne treatment * Who is the target audience? – Teenagers and adults‚ both female and male * What are the positive features of
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Case Study: The Fashion Channel Case Study: The Fashion Channel Table of Contents Executive Summary 1 Problem Statement 3 Proposed Scenarios & Analysis 4 Scenario #1 4 Scenario #2 5 Scenario #3 6 Proposed Solution 7 Implementation Plan 9 Conclusion 10 Exhibits 11 Exhibit 1: GFE Associates: National Consumer Survey (excerpts) 11 Exhibit 2: GFE Associates: Analysis of Attitudinal Clusters in U.S. Television Households for The Fashion Channel 12 Exhibit
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Essay 31.03.2011 Fashion & Franchising Data of franchising in fashion industry testifies that over 60 % networks of known trademarks are organized by a franchise principle. In nonfood trade the greatest share of franchise market in 2008 was occupied with clothes and footwear franchises (51 %). In comparison with 2007‚ there was registered a strong jump in development of clothes trade which made 40.5 %‚ and footwear trade – 84.6 %[1]. Let’s consider experience of large and all known franchising
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grateful to the college committee‚ principle‚ college staff‚ students and everyone here for being honored me as a Chief Guest for this function and for their warm welcome. It is always a great pleasure to be able to address young minds. Today’s youth is our tomorrow – our country’s future. To grow up as good citizens one needs values. It is in our hands‚ in the hands of our educational institutes ‚ teachers and parents to instill those values in them which will help them to grow up as good
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decade in which fashion entered the modern era. It was the decade in which women first abandoned the more restricting fashions of past years and began to wear more comfortable clothes (such as short skirts or trousers). Men also abandoned highly formal daily attire and even began to wear athletic clothing for the first time. The suits men wear today are still based‚ for the most part‚ on those worn in the late 1920s. The 1920s are characterized by two distinct periods of fashion. In the early part
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LUXURY BRANDS AND STANDARD POPULATION Introduction. First Part: The industry of the luxury. 1 - History of the luxury 2 - General characteristics of the luxury. 3 - Principal actors of the luxury. Second Part : luxury brands and general public. 1 - Identity of brand 2 - Communication of the luxury brands. Targets Positioning Strategy of the means 3 - Luxury and general public Conclusion Bibliography Webography Appendices Introduction One can describe as luxury all that
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My Personal Fashion Choices In fashion‚ comfort and self confidence are very important. My own personal fashion choices are based on comfort and what I believe looks good on me. Simple‚ everyday things influence some of my choices in fashion. Fashion magazines‚ television‚ and the various styles I observe while traveling all have an influence on what I wear and buy. There are definitely times in my life when I could have referred to myself as a fashion victim. At times not all my clothes matched
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