Internet Marketing Vs Traditional Marketing Content I. II. III. Abstract ...................................................................................................................... 3 Introduction ............................................................................................................... 3 Traditional Marketing .............................................................................................. 4 1. 2. Definition .................................
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HND in Business Unit 30: Internet Marketing Unit code: D/601/1102 Assignment Brief LEARNING OUTCOMES On successful completion of this unit a learner will: 1 Understand marketing through the internet 2 Be able to use the internet for promotion using digital marketing communications 3 Be able to produce market research to support customer relationship management 4 Be able to design an internet marketing plan. |Learning outcomes: |Assessment criteria for pass:
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Chapter 1: Convergence Learning Objectives (PPT 1-2‚ 1-3) What is E-Marketing? E-Marketing is the use of information technology in the processes of creating‚ communicating‚ and delivering value to customers‚ and for managing customer relationships in ways that benefit the organization and its stakeholders. How Does E-Marketing Relate to E-Business? E-business is the continuous optimization of a firm’s business activities through digital technology (allows the storage and transmission
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makes marketing on the Internet different from other forms of direct marketing media? The Internet is an interactive marketing medium for direct marketers offering information access and two-way communication with customers in real time via the computer. Interactivity is what makes marketing on the Internet different from other forms of direct marketing media. 2. What are some advantages of interactive media? i) Wide reach-The internet reaches
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BENEFITS AND OPPORTUNITIES OF INTERNET MARKETING & ITS EFFICIENCY AND EFFECTIVENESS IN BUSINESS Official Blog Hello fellow bloggers! I will be giving to a description of the benefits and opportunities to the business of using internet marketing within the marketing mix. I will also explain how internet marketing has made the business more efficient‚ effective and successful for a selected business organisation. For this particular blog I have a chosen Boohoo.com as my selected business
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The advent and prosperity of the Internet has provided many marketers with a platform to spread brand awareness. E-Marketing is defined by Chaffney as “The management and execution of marketing using electronic media such as the web‚ e-‚mail‚ Interactive TV‚ IPTV and wireless media in conjunction with digital date about customers characteristics and behaviours”(Chaffney‚ 2006 p. 10) In “2009 brands spent half a billion pounds on internet advertisers‚ up from £114 million in 2002“(mintel‚2010) This
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go to the library instead of using the Internet for research? We all know that the Internet have opened us to many possibilities and helped us to save more of our time with this fast speed technology. However‚ there are still some specific tasks that Internet did not convince the users‚ things such as doing a professional research through the Internet‚ but instead they prefer doing it in libraries. There reason behind this is that even though the Internet brought us a lot of convenience for the
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media advertising by means of using Facebook by Practical 2 presented to the Cape Peninsula University of Technology in Partial fulfilment of the requirements for the subject of Advertising and Sale Promotions of the National Diploma: Marketing in the Faculty of Business at the Cape Peninsula University of Technology Lecturer: Campus: Cape Town Due date: Declaration I‚ Tom Brown (210000007)‚ declare that the contents of this assignment represent
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INTERNET MARKETING When you decide to have an internet marketing plan‚ you can start implementing it right away. I will come to the last step 1st!!! The last step is to start monitoring your internet marketing campaigns. confused? Well let me quote a personal example... My family is into marble and granite manufacturing and distribution business which also ends up retail sales at the office... NOW‚ Although it seems to be a very generic word‚ Marble or Granite‚ the significance and the depth
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The Effect of the Internet on Modern Society In this day and age‚ the Internet is the new resource tool for the masses. It has changed the way we live in society and the way people interact with each other. As more and more people log on the Internet‚ it has undoubtedly changed the way people think and feel about each other and the world around us. When we begin to look at the ways it has changed society‚ we can clearly see many reasons to its assimilation into modern life. First‚ it has given
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