BMAKT2201 BMAKT2201 • INTERNATIONAL MARKETING CHAPTER 1 – INTRODUCTION TO INTERNATIONAL MARKETING Noraizan Abdul Rashid Faculty of Business Management & Globalization Tel : 603 8317 8833 (Ext 8125) Email: noraizan@limkokwing.edu.my WHAT IS MARKETING? • Marketing Involves: – Focusing on the needs and wants of customers – Identifying the best method of satisfying those needs and wants – Orienting the company towards the process of providing that satisfaction – Meeting organisational objectives
Premium Marketing Developed country Developing country
[hrm 307 – international human resource management] | Research Question: It has been suggested that global companies ‘are chartacterized by geographical dispersion‚ demands for rationalization and differentiation‚ and cultural diversity.’ (Bratton & Gold‚ 2012) What challenges do these factors present for international HR directors when designing core HR functions such compensation‚ training‚ recruitment and selection? Do these challenges suggests that managing International HR is inherently
Premium Human resources Management Human resource management
Chapter 7&8 – International Market selection and Entry Approaches to market selection ← incremental entry vs simultaneous entries ◦ incremental → usually for small companies with fewer resources that wants to lower their risk preclude economies of scale. ◦ simultaneous → extensive resource thus‚ resulting in higher operating risk‚ may decide to leverage across asia pacific area‚ facilitate economies of scale. ← Concentrated approach vs diversified approach ◦ concentrated
Premium Marketing Pricing
Introduction……………………………………………………………….3/7\ Relationship………………………………………………………………3/7~4/7\ new requirements…………………………………………………………4/7~5/7\ The efficiency and reliability of international logistics…………………..5/7~6/7\ Conclusion ………………………………………………………………….6/7\ References…………………………………………………………………7/7\ International trade and international Logistics The rapid expansion of trade liberalization and the growth of global capital markets and integration‚ information technology and the progressive
Premium International trade Globalization World Trade Organization
Parliament‚ in charge of the legislation‚ in cooperation with the Council‚ and how decisions are made in it –simple majority- we can observe how minorities are not being taken into account. In addition‚ seats are distributed depending on the size of the population‚ so once again the power is held by big countries. Therefore‚ local interests are left aside. Paying direct attention to Spain it can be noticed that the Government has decided to increase some national taxes. This measure‚ which has
Premium European Union European Parliament Culture
NATIONAL INCOME OF BANGLADESH NATIONAL INCOME: National income is the total value a country’s final output of all new goods and services produced in one year. Calculating national income: Any transaction which adds value involves three elements – expenditure by purchasers‚ income received by sellers‚ and the value of the goods traded. For example‚ if a student purchases a textbook for Rs 30‚ spending = Rs 30‚ income to the bookseller = Rs 30‚ and the value of the book = Rs 30. All of the transactions
Premium Gross domestic product Value added
importance of culture in different business contexts 133 National stereotypes and key dimensions of culture 136 Cross-cultural management 144 Culture embodied in national institutions 151 ■ Active Learning Case Culture clash at Pharmacia and Upjohn 130 ■ International Business Strategy in Action McDonald’s 135 Danone and Parmalat—going international‚ staying local 149 ■ Real Cases Do not throw your meishi! 154 Sport can be local and global: Manchester United 155 Patterns of global
Premium Culture Geert Hofstede
Impact of Globalization on Local Business According through the topic‚ in my opinion‚ I think that our world and many societies in our world have change from the past times. The reasons why our world has changed because of we have technology and money to be part of our life. We focus to develop the way to find the money even we know that is unethical‚ but we still to lie or do everything to get money. It makes effect to our world to be globalization. On the other hand‚ technology also affects
Free Globalization International trade World Trade Organization
describe reasons for Phillips and Matsushita to operate internationally. Why do they do it? Describe the international strategy of Phillips and Matsushita using the international strategy classifications we discussed in class (e.g.‚ localization‚ transnational‚ global). Philips and Matsushita are two electronic (equipment and service) based powerhouses who had to expand their business to the international market. One my ask why they needed to operate internationally… each company‚ Philips and Matsushita
Premium Decision making Culture Organizational structure
JUDICIAL REVIEW OF LEGISLATION A paper prepared for the Anglo-Israeli Legal Exchange‚ Jerusalem‚ May 2007 David Feldman 1. A recent article in Public Law asks whether judicial review of legislation is undemocratic.1 In some jurisdictions the question has come to dominate public-law theory. Constitutional scholarship in the USA‚ for example‚ seems obsessed by questions about the legitimacy of judicial review‚ often assessed by reference to democratic theory2 but also in relation to techniques
Premium Constitution Judicial review Supreme court