(Images provided by queenscrap.blogspot.com and bbs.hoopchina.com) “Hey‚ let’s get some McDonald’s? We hear this all too often. Before you say “Yes” to this question‚ you need to think about how the food compares in nutrition and will the nutrition of fast food have effects in the future. Let’s look at fast food restaurants. When you hear someone say‚ “Let’s go to McDonalds or Burger King‚” what comes to mind would you consider the Big Mac or a Whopper? Think of how many calories that goes
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The Liebeck v. McDonald’s case was a product liability lawsuit filed by Stella Liebeck‚ a 79 year old woman who was burned by a scalding hot coffee. One Sunday afternoon in 1994‚ Stella Liebeck ordered a cup of coffee at a McDonald’s drive through in Albuquerque‚ New Mexico. As she sat alongside her grandson in a 1989 Ford Probe‚ Liebeck noticed that there were no cup holders on the passenger side. Acting quickly‚ Liebeck decided to put the coffee cup between her knees. When she removed the coffee
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Competitor Analysis I. Executive Summary Company McDonald’s Philippines is a subsidiary of the Filipino-owned Golden Arches Development Corporation. The first Filipino McDonald’s to open for business was in the Morayta university districts in Manila during 1981. These days McDonald’s is operating over 150 restaurants throughout the islands of the Philippines. Being a 100% Filipino-owned franchise allows McDonald’s Philippines to be more agile and take quicker actions‚ making them
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principle‚ everyone should be involved. Managing the inherent complexity requires a process of comprehensive engagement and negotiation with a broad range of stakeholders and the conscious and strategic acknowledgement of their divergent values and interests‚ needs and expectations. This paper emphasizes that dialogue and negotiation among stakeholders are the vehicles through which sustainable community development projects are established‚ implemented and monitored. Bottom-up CD programs which emanate
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Case 1: McDonald’s global marketing strategy 1. Identify the key elements in McDonald’s global marketing strategy (GMS). In particular‚ how does McDonald’s approach the issue of standardization? McDonald’s has become the most famous and successful fast-food restaurants all over the world. The concept of fast food and American-style food (burgers‚ fries) has conquered the world. We can talk about standardization regarding Mcdo’s strategy: the marketing mix is basically the same. Products: Fast
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In the article “Working At McDonald’s‚” by Amitai Etzioni argues that working at fast food places‚ such as McDonald’s‚ can negatively impact teens education. He mentions that “as many as two-thirds America’s high school juniors and seniors now hold down part-time paying jobs‚ according to studies.” He gives many reasons as to why it would effect their education. Students with part-time jobs often work long hours and Etzioni adds in that “in fact‚ these jobs undermine school attendance and involvement
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problem from McDonald’s case‚ McDonald’s Polishing the Golden Arches‚ is how to classify McDonald’s strategy through Plan to Win into one of the five generic competitive strategies. Before we solve this main problem‚ we should determine the chief economic and business characteristics‚ the five forces analysis‚ and also the driving forces of the fast-food industry. After that we identify the strengths‚ weaknesses‚ opportunities‚ and threats by using SWOT analysis. Finally‚ we classify McDonald’s strategy
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foreign capital‚ technology‚ and expertise. #2. First of all‚ Cohon’s idea to open a McDonald in Russia was originated at the Montreal Olympic Games where he met a group of dignitaries from the Soviet Union went in McDonald’s for snacks. When these officials entered McDonald’s‚ they were blown away. Second‚ types of restaurants in the Soviet Union was too limited‚ as Cohon recalled‚ “a restaurant was either a little hole-in-the-wall … or it was a cold‚ formal dining room.” Third‚ Cohon believed
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Background of McDonald’s b) Mission of McDonald’s c) McDonald’s menu items d) Measures for consumer services by McDonald’s e) Delivery service f) Competitions g) Consumer’s complaints h) Questionnaire results 4. Conclusions 5. Recommendations 6. Appendixes: Questionnaire about the consumer satisfaction of services of McDonald’s in Changsha 1. Introduction As requested‚ this report is based on a market research on the consumer satisfaction of the services of McDonald’s in China. This
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P2- Describe the different stakeholders who influence the purpose of two contrasting businesses. A stakeholder is anyone with an interest in a business. Stakeholders are individuals‚ groups or organisations that are affected by the activity of the business. There are two different types of stakeholders; internal and external. Internal stakeholders are groups within the business e.g owner/workers and employees. External stakeholders are local and national communities and governments‚ these are
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