Lecture overview MGTS2606 Managerial Skills & Communication Dr Susan Arend Week 6 Power‚ Influence and Persuasion • Definitions: power‚ influence and persuasion • Sources of personal and positional power • French and Raven’s bases of power. • Influence strategies • Theories of persuasion Learning Objectives By the end of this lecture you should: • Be able to define power‚ influence and persuasion • Understand sources of power • Understand influence strategies • Understand how to create a persuasive
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Marketing Communications Theory: Marketing communications is an audience centred activity which attempts to encourage engagements between participants and provoke conversations. The primary role of marketing communications is to engage audiences. Marketing Communications mix: 1. Tools: advertising‚ sales promotion‚ PR‚ direct marketing‚ personal selling and sponsorship. 2. Messages: informative and/or emotional 3. Media: traditional and digital ... and target audience in between
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Although adapted and updated‚ much of the information in this lecture is derived from C. David Mortensen‚ Communication: The Study of Human Communication (New York: McGraw-Hill Book Co.‚ 1972)‚ Chapter 2‚ “Communication Models.” A. What is a Model? 1. Mortensen: “In the broadest sense‚ a model is a systematic representation of an object or event in idealized and abstract form. Models are somewhat arbitrary by their nature. The act of abstracting eliminates certain details to focus on essential
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Group Influence Christin Patchin PSY/400 Social Psychology Jodi Clarke March 23‚ 2015 Part 1 How were the people arranged in the physical environment (layout of room and seating arrangement)? The employees of Chipotle are sitting in a circle in the dining room. What is the composition of the group‚ in terms of number of people‚ ages‚ sex‚ ethnicity‚ etc.? There are a total of twenty-six people. There are fifteen girls and eleven boys. Ages range from sixteen to twenty-five. There is a range
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In any business internal influences of change play a major role in achieving effective profitability management. Coca cola amital which is a large transnational corporation which specialsiles in the production of fizzy and concentrated bevarages. CCL which competes in such a competitive industry must make sure that they have the utmost productive strategies in order to compete on a world wide scale. CCL internal influences of change significantly impact on the profitability of the business‚ the
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Is Communication competency a skill or an art? Communication competency is a skill that relies on a combination of behavior and knowledge. To communicate effectively‚ you will need to understand cultural diversity‚ have good language skills‚ listening and interpersonal skills. According to David Morley’s essay‚ “Communication”‚ states that all communication refers to the activity of imparting‚ or transmitting messages containing‚ information‚ ideas‚ or knowledge. With communication you can earn
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of Contents Introduction 3 Definitions of Key Terms 4 Communication Elements 4 Self Perception 8 Intercultural Communication 9 Listening 10 Barriers to Effective Listening 12 Critical Listening 13 Verbal Communication 13 Nonverbal communication 14 Types of nonverbal communication 14 Interpersonal relationships 16 Group Leadership 17 Conclusion 18 Bibliography 18 Introduction ‘A basic concept of contemporary communication theory is that a speaker does not merely respond to the manifest
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psychological barriers to communication. PSYCHOLOGICAL BARRIERS TO COMMUNICATION Psychological Barriers 1. These barriers are categorized in the way which effects the communication psychologically. In other words the psychological barriers effect the communication in three ways. a. Emotional. b. Perceptual. c. Selectivity. 2. Emotional Barriers. As we know that emotions directly effects the communication. In other words the success and failure of the communication also depends upon the emotions
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Communication technology is a necessity for human interaction. It plays an important role in acquiring and disseminating information. Regardless of time and boundary‚ technology helps provide information for the decision making process. Communication technology is important in the human civilization process. At the end of this topic you should be able to explain the importance of communication technology‚ define communication technology‚ explain its impact and influence‚ explain its influence on
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Interpersonal communication (IPC) is the verbal and non verbal interrelation of sharing and receiving information between two or more individuals (DeVito‚ 2008). Interpersonal communication is one of humanity’s greatest accomplishments and language has made it possible to differentiate homo sapiens from all other animals (Bolton‚ 2000). In modern civilization technological advances have been developed in the means of communication‚ yet it is quite ironic that individuals still find it hard to communicate
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