PLAN PRESENTED BY DEBORAH FOR THE IMC PROJECT Executive Summary Company Background * BMW * History of Mini – Timeline * Marketing Mix – Past & Now Corporate/Brand and Buyer Behavior Analyses * Brand Elements (Brand Name‚ URL‚ Logo‚ Tagline) * CBBE (Consumer-based Brand Equity Pyramid) * Brand knowledge (Awareness Pyramid‚ TOM [Top of Mind]& Recognition< awareness & Reference Matrix) * Factors Influencing Consumer Behaviour * Types of Buying Decision
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The explosion of new technologies in the 1950’s and 1960’s created a wave of innovation‚ enhancing the lives of men and women. Fancy new products were being produced enabling the lives of the people in this time to consume leisurely items. The postwar years initiated a huge increase in population. From 1945 to 1964‚ the baby boom occurred‚ which fueled the need for houses. By this time‚ one-third of the U.S. population lived in suburban areas. With the increase in transportation options and affordable
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life at that time but you cannot escape from your past that was printed in ink. And neither can we. Modern America will never escape the history left behind by the Puritan society. The flaws that we have in our current society are of Puritan origin and are splitting images of them. After being born‚ we are raised under the influences of Puritanism. From The Lost Generation to Generation Alpha‚ all children are indoctrinated to value education. Puritans too‚ value education and it is embroidered into
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The Roman Empire left behind many great legacies that have had a huge impact on today’s society. According to textbook page 60‚ second paragraph‚ "The influence of ancient Romans still surrounds us." Roman legacy is everywhere in modern America‚ for example‚ buildings‚ artwork‚ and literature. However the three that are the most prominent are religion‚ government‚ and language. Rome’s religion‚ Christianity‚ was‚ and is‚ very important. Christianity was adopted by many emperors during the Roman
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The sharply increasing number of crimes and dangers of territorism have raised the need of people to protect themselves. And guns take the first place on the list of weapons to stay safe. However‚ guns would have many dangerous influences on society as well as on individuals. Personally‚ owning guns is a threat because of some following reasons. The first disavantage is that using gun can have an impact on environment. A lot of people are in favour of hunting animals by using guns to kill them
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twentieth century‚ the Progressive Era took place where many progressives had a great influence on society. Progressives were middle-class idealists that came from various different backgrounds who came together as a moment to work towards a common goal. They were social activists that believed America was under a crisis due to urban-industrial revolution and sought reform and regulations to bring social justice to society. Many factors took place in creating the progressives as idealist of the nation
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the 1960’s. Well‚ let’s get right to it! Now‚ there is a common idea of the fashion in the 1960s. Most people thought it was just “hippies” and “bell-bottoms”. Not me. In fact that was one of the reasons I chose fashion in the 60’s. But in reality‚ the fashion in the 60’s was nothing like that. After WW2 ended‚ fashion came back as one of the latest things. For the women‚ in the early 60s the latest fashion was in Jackie Kennedy’s hands. Her style was similar to the 50s. She wore full skirts‚ shirt
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vividly how society and culture can very much influence a person’s sense of identity and belonging‚ or in the case of Young Goodman Brown the lack thereof. Being a Puritan man in a society that scorned the ways of witches and the devil‚ Young Goodman Brown grew up with a very pious outlook on life. Yet when it occurs to him to look at life a little bit differently‚ Young Goodman Brown receives more than he has bargained for. The journey he embarks on sheds a whole new light on his society that not
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Is television a good or bad influence on society? A major issue now facing members of the public is television. Is it good or is it bad? Well television is in my opinion very good. For starters it is very cheap all you pay is the one off payment for the television and your TV licence every month. For the price you pay you receive a lot of information and entertainment for the whole family. Television keeps the children busy when you may want a bit of peace and quiet‚ whilst teaching them at the
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MINI MARKETING PLAN Introduction Marketing Plans work when they are based on unique‚ meaningful marketing strategies that focus on the current needs and desires of a target customer. Ten Steps to Marketing Success 1. Finding your niche ----Market Segmentation/Unserved or Underserved customers ----Size‚ Usage‚ Benefits‚ Lifestyles‚ Occupation‚ Distribution Channels‚ Geography‚ Income‚ Social Class‚ Personality‚ Age‚ Family size‚ etc. (Examples-Demographics‚ Market Surveys‚ etc
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