A PROJECT REPORT ON “CONSUMER BEHAVIOUR OF AIRTEL” FOR PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION (2007-2009) SUBMITTED TO: U.P. TECHNICAL UNIVERSITY Bharadwaj SUBMITTED BY: Shailendra Kumar MBA III SEM. 0702970003 ROLL NO.: 1 KRISHNA INSTITUTE OF ENGINEERING & TECHNOLOGY (AFFILIATED TO U.P. TECHNICAL UNIVERSITY‚ LUCKNOW) 2 CONTENTS ACKNOWLEDGEMENT PREFACE EXECUTIVE SUMMARY OBJECTIVE OF THE STUDY RESEARCH METHODOLOGY INTRODUCTION
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“The Impact of Promotional Activites on Consumers Buying Behaviour at Shopping Malls” Chapter 1 INTRODUCTION:- A ’’shopping mall’’’ or ’’’shopping centre’’’ is a building or set of buildings which contain retail units‚ with interconnecting walkways enabling visitors to easily walk from unit to unit. The population is moving towards the middle class or upper middle class this is resulting in the higher disposable income. A shopping center enclosed within a large structure;
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MILK PACKAGING Milk packaging can be very varied and the types of packaging have increased over time. The aim of packaging is both practical and commercial. So there is need for packaging suppliers to include both these aspects while desiging a packing. Practical AIM: It must carry the milk and keep it fresh Commercial AIM : keeping the cost down and marketing the product. There are three main types of milk which are differentiated with their labelling and coloured caps Full cream milk –blue
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problem solving‚ cognitive model’ of consumer decision making process‚ in light of the arguments given in the case study: ‘Holiday decision-making: an adaptable and opportunistic ongoing process.’ Every day‚ each one of us makes various decisions regarding different aspects of our daily routine. To be able to make these decisions‚ we need to be able to have alternatives. These decisions‚ however‚ are made after doing some degree of information search but not all consumer decision-making situations receive
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Environmental and Consumer Influences Analysis PSY/322 September 2‚ 2013 Mary-Lynne Ament Environmental and Consumer Influences Analysis Consumer purchasing decisions are based on many factors. There are psychological and social factors that play huge roles in a consumer picking certain products or services to purchase for their personal use. There are also many external factors that play a role such as political‚ legal‚ ecological‚ cultural‚ technological‚ and business ethics. Most of these
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|OLPERS MILK | | Consumer Behavior’s Project | |Spring 2008 | | | INTRODUCTION Company Engro is derived from the company logo of" Energy for Growth”. Engro Chemical Pakistan Limited (ECPL) is a Pakistani manufacturing and marketing company with its production based in Daharki (Sindh)‚ Karachi and a
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Impact of Brand Image and Advertisement on Consumer Buying Behavior Impact of Brand Image and Advertisement on Consumer Buying Behavior Muhammad Ehsan Malik‚ Muhammad 1 2 Mudasar Ghafoor‚ 3Hafiz Kashif Iqbal‚ 4Qasim Ali‚ 4Hira Hunbal‚ 4Muhammad Noman and 4Bilal Ahmad 1Institute of Business Administration (IBA)‚ University of the Punjab‚ Lahore‚ Pakistan Dean Economics and Management Sciences‚ University of the Punjab‚ Lahore‚ Pakistan 2School of Business‚ University of Dundee‚ Scotland‚ United
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Manufacturers are currently competing with each other to produce a form of green packaging.Packaging is an important part of marketing these days‚but much of it is a threat to the environment.There are two reasons for this.The production of such packaging uses up a great deal of energy and cartons‚wrappers‚etc are often difficult to dispose of when they become waste material. People in most countries have become aware of the damage which modern living is doing to the environment‚and many of them
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Bayonne Packaging Inc.‚ Bayonne Packaging is a specialty packaging converter which is the production of customized‚ complex-design packaging. They are genuinely used for promotional materials‚ software‚ luxury beverages‚ and gift food and candy. Bayonne Packaging Company which provides all the necessary services from design assistance through final package delivery is located in New Jersey‚ USA and is worth 43 million dollars. Currently‚ the company’s capacity isn’t matching its demand requirements
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marketing psychologist‚ began to take into account the psychology of packaging design. Cheskin study how consumers’ emotional response to the package by doing experiments. In his experiments‚ he placed the same two products in two different packages. A circular packaging and other packaging triangular. Participants in the experiment were asked to choose which products are most favored and why. They were not questioned at all about the packaging. Also not required to say anything about the container. The result
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